80% of internet users ignore Google ads. This will mean that you should place great importance on improving your SEO rather than investing in paid advertising.
But, the question also arises of knowing how to do to improve organic traffic and have a better chance of converting users.
In this article, I set out to answer that question by showing you not only the ways in which organic traffic can be improved, but also explaining why it matters.
Chapter 1: Why get more organic traffic to your website?
In this chapter, I’ll show you why organic traffic is so important to your website.
But first, discover the differences between organic traffic and other types of traffic:
1.1. Difference between organic traffic and other types of traffic
To understand the difference between organic traffic and other types of traffic, it is necessary to present the different sources of traffic that a website can receive.
1.1.1. Organic
traffic Organic traffic refers to the visits you receive on your site from the results that are displayed by search engines:
Concretely, it occurs when a user enters a query in the search bar and clicks on the link of a site that interests him to access the information he is looking for.
It represents 47.8% of the total traffic of a website. That is why, it is considered as the most important traffic source.
Either way, you have to remember that the number of users who arrive at a site from organic traffic depends on the position the site occupies in the search results in relation to a keyword.
Quite a lot of work must therefore be done to improve visibility and attract more visitors.
1.1.2. Paid
traffic Paid traffic is all the visits you receive on your website from the ads you have had to make.
These may be:
- Paid advertisements on social networks;
- Display advertisements;
- Google adwords campaigns;
- Etc.
Unlike organic traffic, paid traffic requires spending on your part for conversions and views.
For example, it obeys the principle of cost per click. That is, you pay money every time someone clicks on your site’s link.
You must therefore plan a fairly high budget to generate more traffic. When you run out of money, paid traffic is no longer functional.
1.1.3. Direct Traffic Direct
traffic assumes that users have come to your site without going through another channel.
Direct traffic can be manifested by the fact that the user himself types the link of your site in his browser.
This assumes he knows your site well and can easily remember its name.
Although it is a source of traffic that is generally not high, direct traffic can be used as an indicator to measure the loyalty of users who come to a site.
1.1.4. Referral
traffic Referral traffic represents the share of people who reach your site via other websites.
For example, if you posted a guest post or someone placed your link in their content and someone clicked on it to land on your page, that would be referral traffic.
The interest of this type of traffic lies in the fact that your site is quoted by other sites. Which gives him a certain reputation.
To have referral traffic, it is recommended to place the links of the pages of your site in:
- Articles;
- Comments;
- Thematic discussions;
- Signatures of active users;
- Emails, forums and other places.
As you can see, it is important that you target resources that cover the same topics as your site to be successful.
1.1.5. Social Media Traffic
As the name suggests, social media traffic assumes that the visits you receive are due to people finding and following your site’s link on social media.
The volume of this type of traffic will depend on your company’s involvement in social networks and its ability to interact with the audience that follows it.
Apart from these different traffic sources, other traffic sources can be identified. Examples are email traffic or mobile traffic.
However, it is important to remember that organic traffic has more impact than other traffic sources.
Find out why in the following lines.
1.2. Why is organic traffic important?
The importance of organic traffic can be justified by the following:
1.2.1. Organic traffic leads to highly qualified prospects
Organic traffic comes from visitors who have found your site following an internet search.
This assumes that they first typed in a query containing one of your keywords, and then they found your site’s link in the search results and were drawn to it.
Knowing that the Internet user who performs the search expects a particular result, the fact that he clicks on your link means that what you offer corresponds in one way or another to his intention of research. That is, why he is doing the search.
It would therefore not be wrong to say that organic traffic allows you to have visitors who are really interested in what you are doing on your site.
These visitors will certainly be the most willing to follow through on the actions you offer them.
1.2.2. Organic traffic consists of a sustainable approach
Unlike paid traffic which is governed by the financial means you invest, organic traffic depends more on respecting the requirements of the search engine with regard to the referencing of a site. Internet.
In reality, from the moment you understand how the search engine works and you invest in setting up the referencing of your site by following good SEO practices and methods, you give your site the opportunity to achieve a high ranking.
As this ranking depends on respecting the guidelines of the search engine, it will last as long as you respect them.
This does not mean that you should rest on your laurels once the site gets a good position in the search engines.
Indeed, given the fact that the Internet and search engines are constantly evolving, you must set up a monitoring system to keep you informed and make updates accordingly.
1.2.3. ORGANIC traffic pays off in the long run
Paid traffic campaigns are usually very expensive for a business.
By taking a look at the average cost per click of a paid traffic campaign, you can see not only that it requires money, but above all that the prospect’s click does not necessarily transform him into a customer.
Source : ledroitdereussir
It goes without saying that you will need a large enough budget to claim to launch a campaign and maintain it.
However, as you can imagine organic traffic has more impact and requires less expense than paid traffic.
This does not mean that you will not spend anything to generate organic traffic, but rather that the tasks that you will have to accomplish as part of the implementation of such a strategy will remain as assets.
Their value may even increase over the years and there will never be any question of spending a lot of money to maintain them.
1.2.4. Organic traffic gives you an edge over your competition
Most people do research before they come across a product or brand.
When you target or appear on the first page of search results for relevant keywords in your industry, you get more leads and customers.
This is exactly why competitors invest their time and money in order to appear in organic search results. So you must do the same!
The best part is that you don’t have to spend a lot of money or more money than your competitors in order to outperform them.
All you have to do is implement the best strategies that respect the recommendations of search engines.
1.2.5. Organic Traffic Gives Your Brand More Credibility
When people find you on the first page of search results, it gives them confidence and they are more likely to trust your brand.
Even though they are not experts in your field, when you appear on the first pages of search engines, they believe that you are indispensable in your field.
In addition, by targeting and appearing in the first search results for relevant keywords, you increase the awareness of your brand.
You will indeed have set up several points of contact and will be considered a reference when it comes to talking about your niche.
Here are the different reasons that explain the importance of increasing the organic traffic of a website.
The next chapter will allow me to present you the best tips and tricks to achieve this goal.
Chapter 2: Concrete actions to improve the organic traffic of your site
you will have understood, the best way to obtain more organic traffic to a website is: To have more visitors from search engines.
And to have it, nothing could be simpler than to respect the best SEO practices.
I therefore suggest that you discover in this chapter a list of concrete, practical and achievable actions that will allow you to increase the performance of your site in the search engines and therefore attract more traffic:
2.1. Analyze your competitors
If you want to rank well in your field, you need to be interested in what others are doing.
This will allow you:
- To determine the difficulties of the market in which you are placing yourself;
- Identify strategies that work and don’t;
- To know the main sources of traffic of your competitors;
- Identify your strengths and weaknesses;
- Determine the opportunities in your niche;
- Etc.
As you will see, all of this information will allow you to learn from what competitors are doing.
So you can copy their best strategies and apply them on your site for more results.
For example, thanks to a competitive analysis you can:
- Easily get an idea of the keywords that are essential for your sector;
- Be aware of information, updates and new products;
- Detect opportunities to exploit to go further in the sector.
When asked how to analyze competitors, you can:
- Start with a Google search to find leaders and challengers in your niche;
- Analyze the site of these leaders to understand the reasons for their success.
Such a strategy will also allow you to build a base for relevant keywords related to your theme.
To help you, different tools can be used, for example:
2.2. Optimize your site
‘s performance By optimizing your site’s performance, you not only make it user-friendly, but also accessible to search engine crawlers.
To be able to optimize the performance of your site in terms of search engines, you must take an interest in:
2.2.1. Loading
speed Loading speed is defined as the time a user would have to wait to see all content on a page fully load.
In a report published since 2017 and regularly updated, Google explained the need for websites to load quickly. According to him, 53% of visitors to a site backtrack when the loading time exceeds 3 seconds. This rate can reach 123% for sites that load in 10 seconds or more.
You must therefore check and improve if necessary the loading time of your site to hope to have good results at the Google level.
Decreasing the loading time of your site will help reduce the bounce rate.
To check the loading speed of your site, you can use tools like: Gtmetrix or Page speed
See for example my article on the complete guide to Gtmetrix.
This guide also discusses the loading speed of a site and offers you the best tips to improve it.
2.2.2. The user-friendliness of your site for mobile devices
Today, many Internet users connect from their smartphones. This is what prompted Google to announce 2019 mobile-first indexing
This algorithm asks you to conform your site to this new indexing requirement.
This is why Google recommends that you:
- Check the parity of your content;
- Structure your data well;
- Set up your beacons correctly;
- Design responsive websites.
Still in the same spirit of setting up user-friendly websites for mobile devices, Google had introduced Accelerated Mobile Pages (AMP).
They can be easily set up thanks to plugins and tools from Google.
You can even check if your site is user-friendly from tool.
To do this, simply access the tool and enter the URL address of your site:
2.3. Implement a good strategy for keyword research
The keyword designates the set of words or group of words that you can use to specify the theme that you are addressing in an article.
When it comes to search engines, it designates a word or an expression whose value is significant for the theme you are dealing with and on which you want your site to rank.
Keywords play a huge role in how your site appears and ranks in search results. It is therefore quite natural that it is necessary to choose them well in order to attract more organic traffic.
Thus, to the question of how to choose the keywords to have more organic traffic, I answer that it is necessary to go through the establishment of a good keyword strategy.
Concretely, this strategy could consist of:
2.3.1. Define the objectives you want to pursue with your site
The first thing you must do before setting up your keyword strategy is to identify the objectives you are pursuing with your site.
It will be a question of asking oneself and finding answers to questions such as:
- What will your site be about?
- What results do you plan to achieve?
- What will be your trademark?
- What will be the mission of your site?
- How many subscribers or sales would you like to achieve?
- Etc.
The answer to these different questions will allow you to define the strategies and the marketing line that you must follow to achieve your goals.
2.3.2. Study the niche in which you are positioned
Once you have defined your objectives, try now to learn more about your niche.
This will lead you to discover certain aspects of the sector in which you are involved, but also to refine your marketing and SEO strategy.
In terms of the actions you can take in this context, here are some ideas:
- Identify and get to know potential customers in your sector better;
- Research the words customers use when talking about your niche;
- Have fun thinking from the point of view of the customers you may meet;
- Browse discussion forums and online communities that relate to your niche to see how people communicate around your topic.
2.3.3. Develop a list of relevant topics
Once you know the behavior of people in your niche, you can choose the main topic to cover.
Break it down into several sub-topics while ensuring that there is complementarity between the sub-topics.
Also, don’t forget to ensure that each part of the subject addresses the real concerns of customers/potential customers.
2.3.4. Research and Identify Keyword Opportunities
This stage is all about identifying the most relevant keywords for the topics you went to cover on your site.
This task will not be easy, as many relevant keywords are constantly emerging. Likewise, adding new features or products opens up new keyword opportunities.
You should also not forget the fact that a missed keyword opportunity can benefit competitors and cause you to lose organic traffic.
Here are some things that will help you find keyword opportunities:
- Identify keywords that have a high search volume, but a lower level of competition;
- Identify the keywords you can actually rank for in search results;
- Get an idea of the search intent of internet users.
2.3.5. Develop the list of keywords for your subjects
After having identified the keywords on which you want to rank, it would be good to develop your list of starting keywords.
The need to submit to this exercise lies above all in the fact that it allows you to already have a basis for finding keywords at the very beginning.
These keywords should be related to the topic of your listing, but still, they should reflect the search intent of the audience.
In other words, you must ensure that the keywords chosen correspond are as close as possible to what Internet users are looking for.
2.3.6. Target long tail keywords
After identifying the popular and generic keywords on which you can place your content, identify the keywords that would be specific to each of your content.
This for the simple reason that it will allow search engines to use your site web as a reference for the subject in question.
Indeed, long-tail keywords represent the majority of searches that are done on the web. They are also more descriptive and generate less traffic.
But that does not prevent them from getting a better conversion rate compared to popular or short keywords.
So if you don’t target them as part of your SEO, you’re missing out on an opportunity to drive ORGANIC traffic to your site.
Typically, targeting a long-tail keyword is all about matching its content to the search intent of users.
Here are some easy ways to target long tail keywords:
2.3.6.1. Auto
Generally, when you start writing your query in the search bar, Google offers you suggestions: this is auto-completion.
2.3.6.2. Related searches
When you type a query, Google offers you some suggestions at the bottom of the page. It usually looks like things related or similar to the search term.
You can use them to derive your long-tail keywords.
2.3.6.3. Customer Reviews
You can find keyword ideas by tracking customer reviews of the products or services you offer through your site.
Indeed, it is common to find that when an Internet user shares his impressions, he evokes various elements that generally correspond to the concerns of the target audience.
It would therefore be interesting to analyze them to see the long-tail expressions that can be identified from these reviews.
2.3.6.4. Specialized forums around your brand
Since forums are places of exchange, by browsing and visiting all the exchanges that have taken place in relation to a subject, you can be able to understand the expectation of people.
With such knowledge of the target, it will be easy for you to find ideas for topics to discuss, but also ideas for keywords.
2.3.7. Optimize your content with semantic keywords
Starting with the Hummingbird, the Google search engine has improved its understanding of Internet users’ queries. Now it better understands the entire query and not a single keyword.
It can therefore display relevant results for phrases or words that are related to the main keyword.
You can therefore increase the chances of appearing in the first search results by identifying and using these keywords in your content.
2.3.8. Choose the best keyword research tools
Among the 21 different tools that I suggest you use to research and implement your keyword strategy, you have:
They are easy to use and mostly give you various actionable and interesting information.
All you have to do is type the subject in a search bar and wait for the information to be provided.
2.3.9. Prevent “Keyword Cannibalization” You Rank For
The term “keyword cannibalization” is used when two or more pages on the same site are optimized for the same keyword.
This practice should be avoided, as it leads to competition between said pages.
Indeed, the cannibalization of keywords is likely to confuse Google, because it will not know the page to rank.
2.4. Implement a good content creation strategy
You can implement a good content strategy by:
2.4.1. Creating Interesting Content for Users
Most users who search Google do so with a very specific intent.
They are usually looking for information or a product and expect to find it on the pages that show up in search results.
To be able to attract them and drive more organic traffic to your site, you need to ensure that the content that is created matches their search intent.
In concrete terms, your job will be to present the Internet user with the information he is looking for in a satisfactory manner.
To do this, you can follow the following recommendations:
- Be original;
- Only offer information that brings value to your Internet users;
- Write your content accurately and concisely;
- Use analogies to explain complex concepts;
- Integrate visual content into your article;
- Be brief.
2.4.2. Expertise and the uniqueness of your content
When you create content to attract visitors to your site, it is not enough to be interesting, you must also respect a certain number of recommendations.
Among these, you have:
- Expertise: You must create content that answers the question posed by the user.
- Uniqueness: Your content must be unique
2.4.3. Identify and correct content that is not effective
Content is not effective when it does not allow you to obtain the marketing objectives that you have set for yourself. This kind of content may be disadvantageous for your site, as it reduces your chances of getting more organic traffic.
Additionally, the existence of non-performing content on your site can prevent search engines from properly crawling your site due to the existence of a crawl budget.
Indeed, if your site contains a lot of non-performing content, search engines can end up crawling the ineffective content and abandon the site without crawling the best content that can rank better and gain more organic clicks.
You must therefore find and improve the content that is not effective for your site.
To do this:
- Do a content audit. This will allow you to identify keywords and related articles that are not bringing a lot of traffic to your site. Do the same for the best content in order to have the list of keywords that generate traffic for your site;
- Evaluate qualitative factors such as the quality of the content relative to the timeliness of your niche;
- Identify SEO errors such as broken links, dead-end pages and duplicate content;
- Refresh the on-page SEO of high-quality, but underperforming blog posts;
- Optimize SEO meta tags, headers and image ALTs to climb the SERPs;
- Redirect traffic from low-converting pages to relevant, but higher-converting pages;
- Use canonical redirects on similar pieces of content. Canonical tags will tell search engines which version to prioritize;
- Repeat the audit regularly enough to rid your site of all articles and content that are not effective.
2.4.4. Improve existing content
Although multiple readings are recommended, most first drafts aren’t perfect.
It is quite possible that you forget to address some important points the first time you write about a subject.
You can even make mistakes.
But since you don’t want to hurt your site’s ranking ability for these errors, the best thing to do is to update old content regularly.
Content updates are quite a big factor influencing rankings.
Indeed, updating documents already published and publishing them again makes it possible to:
- Keep up the pace;
- To increase credibility;
- To have a positive effect on indexing.
You should update regularly by following the content plan. You can take advantage of this to work with new keywords and attract organic traffic from search engines.
Here are some tips for easily updating old articles on your site:
- Find and replace information that is no longer current;
- Reread your content to identify small errors that had slipped in during the publication of the content;
- Address and complete your article with aspects that could have been addressed;
- Now improve the readability of your old content;
- Merge articles that cover the same topic;
- Apply skyscraper techniques.
2.5. Optimize your site’s internal links
Having a good internal linking strategy seems necessary both for the success of your website in terms of search engines and for improving the user experience.
According to NeilPatel, their importance is well established since they:
- Improve the navigation of your site;
- Allow you to define the architecture and hierarchy of your site;
- Distribute authority and increase your site’s page ranking opportunities in organic search results.
From these elements, it should be said that internal links participate in improving the performance of a site for research.
Indeed, internal links offer search engines a clear diagram that allows them to easily access the pages and content of your site.
To take advantage of this, I recommend that you put in place a strategy that will call on:
- The creation of a large number of contents that can be linked on the site;
- The use of anchor text that is meaningful and appropriate to the content to which it redirects;
- Considering user experience to create links that bring value to users of your site.
With regard to the implementation of a link implementation strategy, this may be carried out as follows:
2.5.1. Define a good structure for the pages of your site
Internet sites are generally composed of:
- Pages representing the different categories of your site;
- Varied and related, even complementary, content presented in an article, an image or videos.
To enable Internet users to quickly find the information they are looking for, it is important to properly organize the elements of the site. That is to say, to group and link the contents according to the categories of the site.
According to Yoast, the importance of structuring the elements of your site lies at three levels, namely
- Exploration of your Google site
- Linking related elements of your site
- User experience
2.5.2. Identify the most important
content The most important content of your site is the content:
- Which attracts the most traffic and/or converts your visitors the most; ;
- Who goes the most in-depth for the theme treated;
- The most complete;
- What you want people to find when they come to your site!
Once identified, you must make sure to refer Internet users to it as much as possible and in a natural way by inserting its link in the related articles that you write.
2.5.3. Write Your Anchor Text Effectively
Once you have identified the elements of your page that need to be linked to, another important thing to think about is anchor text.
Anchor text is the text that users click to access a link. You should keep it natural and avoid practices like:
- Over-optimizing text;
- Spam;
- The use of generated anchor texts;
- Use of anchor text that is unrelated to the content of the link.
2.5.4. Define a sitemap for your site
You can use Search Console to create and submit your sitemap to Google.
To do this, simply create and send Google a sitemaps file:
The sitemaps file is a file in which you provide information and establish the relationships that exist between the different elements of the site.
In terms of functionality, it is this file that allows Google robots to easily read the content of your site, but also to index your pages by knowing which ones are important compared to others, the date of posting, etc. .
To define your sitemap, you must follow these steps:
- You must choose the pages of your site that you want included in the sitemap;
- Then, create your sitemap manually or by using a generator tool like Yoast;
- Finally, submit the sitemap using the google search sitemaps tool;
2.6. Consider User Search Intent Search
intent is the reason a person makes a query online. It is an important part of SEO.
It is thanks to it in fact that Google algorithms display the most relevant information in search results.
So this is an important factor to consider when looking to improve your site’s performance for organic traffic.
When we talk about research intention, we generally distinguish between four types of intention, namely:
- Informational intention: As can be understood, this form of intention is the one displayed by people who do their research on the search engine to find information on a subject.
- Brand or navigation intention: Here, Internet users carry out their research with the aim of accessing a brand or visiting the website of a company they already know.
- The commercial intention: This is the case of people who carry out research on the internet in order to learn more about a product they want to buy
- The transactional intention: We will speak of transactional intention to allude to all those who do their research with the aim of finding the best product and buying it.
Once all these elements have been addressed, the question to which he finds an answer is how to create content that corresponds as closely as possible to the search intent of Internet users.
Before answering such a question, it is advisable to ask oneself what is meant by: Content corresponding as closely as possible to the search intent of Internet users.
This is content that satisfactorily answers the question posed by the Internet user when he types his query in the search bar.
Here are some tips whose application will allow you to have quality content:
2.6.1. Understand the search intent of keywords by analyzing search results:
To understand the search intent behind a word, what could be easier than to search for the word or phrase yourself? relevant key phrase in search engines.
This will allow you to get an idea of how the results are displayed for this keyword, but also to identify how the sites that appear in first position have organized their content around this keyword.
Concretely, an analysis of the search results will allow you to identify:
- The relevant information that you must address in your content;
- The format in which the content is generally presented. Will it be to make a guide, or a tutorial that shows what to do step by step or something?
- The type of intent that matches the keyword.
2.6.2. Look for shortcomings
This level involves analyzing the request with a view to finding elements that could have been added to make the content better. It can also give you an idea of the related topics that Internet users are also looking for.
By using a tool like google trends you can identify queries or topics associated with a query.
You can also look at the “Other questions asked” field to identify key questions you need to address in your articles.
2.7. Track and measure the KPIs relating to your site’s organic traffic
As I already mentioned in my previous article on SEO KPIs, any strategy must be accompanied by means of monitoring.
Thus, when it comes to implementing a strategy that aims to increase the organic traffic of a site, it would be interesting to collect a certain amount of data.
With these different data, you will be able to justify or not that the actions implemented are effective and really contribute to the achievement of the objectives pursued.
For a goal like increasing a site’s organic traffic, here’s a list of KPIs you can track:
- Organic click-through rate: This refers to the percentage of people who clicked on your page’s link after seeing it in organic search results;
- Positioning by keyword: Positioning by keyword consists of finding the position occupied by a page or an article on your site for a given keyword;
- The bounce rate: Allows you to identify the number of people who have visited only one page at the site level. Thanks to such an indicator, you will be able to estimate the way in which Internet users appreciate your site;
- The exit rate of a page: This is the percentage of the number of times that the same page is visited in last position. With such an indicator, you are able to identify the pages that are not interesting for Internet users. You must then improve them;
- The average number of page views per session: The number of page views per session is the ratio between the total number of visits you receive per page and the number of people who visit your site. With this information you will be able to better understand the behavior of Internet users who arrive on your site;
- Average visitor time on site: The average time a user spends on your site gives you an idea of what is good or bad about the site. Collecting information on this factor will allow you to get an idea of what Internet users like about you;
- Scroll depth: This indicator provides information on how users view the content of your site. Where they stop when they read something. This information can tell you what makes people stop at any given time;
- etc._
As you can see, these different indicators allow you to have a view of the performance of your site throughout the implementation of your strategy to increase organic traffic.
This will allow you to compare your current site data against data prior to the improvement campaign and determine what is working and what is not.
2.8. Incorporate videos into your content strategies
According to Hubspot, 55% of people pay more attention when watching video than any other type of content.
Also annual report Cisco which assesses digital transformation in certain areas had discovered since 2017 that videos represent 69% of global consumer traffic.
These two statistics are proof that video content is essential for an online presence.
It would therefore be interesting to include videos in your content creation strategy by adding videos to the most relevant content on your site.
For this, here are some recommendations that you can follow:
- Add videos in the best content of your site;
- Make videos to show the practical side of the tips you share on your site. In this way, Internet users know that you are in control of what you say in your articles. They will then be more willing to trust you. You could also use the videos to show them how the services/products you offer work.
- Create videos that are mobile-friendly: In addition to the fact that most people connect to the internet from their smartphones, most people view video content from their smartphones. You must therefore take this detail into account by ensuring that your video content is optimized for mobile viewing.
This article on video SEO explains in more detail the value of videos for your content and how to optimize them.
2.9. Optimize your site for featured snippets
Featured snippets refer to information that appears at the top of search results and that provides an answer to the user’s question.
There are different types of featured snippets. Here are some examples:
- The paragraph: This type of featured snippets comes in the form of a short text;
- Numbered or bulleted list: This format of featured snippets is displayed when asking questions that require a set of steps to follow.
- Etc.
If you are wondering how optimizing these featured snippets is useful for your organic traffic, here are some answers:
2.9.1. Some reasons to optimize featured snippets
Featured snippets allow you to have:
2.9.1.1. More clicks to your website:
Because featured snippets provide a precise answer to the user’s question, they are often tempted to find out more. He therefore does not hesitate to click on the link of your site to find out more.
It is precisely in this sense that ahrefs on how featured snippets influence search and SEO shows that nearly 74% of queries for the phrase “how the stock market works” result in a click to the page.
2.9.1.2. Improving your brand image
Another benefit that comes from optimizing your content for featured snippets is improving your brand image.
Indeed, when they are set up, featured snippets are the first thing that appears on the screen of Internet users. This not only gets you more traffic to your site, but also people may think you’re a leader in your industry.
Now find out how to optimize your featured snippets.
2.9.2. How to have featured snippets on your site?
To earn featured featured snippets, here are some tricks you can use:
- Target long-tail keyword phrases: As you can see, the vast majority of featured featured snippets show up when you provide a query containing keywords like: why, how, what, etc. So make sure your content targets long-tail keyword phrases.
- Clearly answer questions in your content: Present questions clearly and answer them clearly. And use the rest of the article to provide additional answers.
- Decline the information you present in a list: If you want to position yourself for featured snippets that are displayed in the form of a list. Increase your chances by optimizing the passages of your articles in this form.
- Optimize featured content for SEO: When optimizing your content for featured snippets, remember to apply SEO best practices. This will allow you to boost the performance of the page in the SERPs.
- Get quality backlinks : When you get quality backlinks you increase the authority of your content. Search engines will then rely on this authority to assign you a good position in search results.
2.10. Monitor competitors’ backlinks to identify their underperforming content
When you are not first for a keyword you are targeting even though you have quality content, it may be because your competitors have more quality backlinks that you.
That is, they have a link profile that meets Google’s expectations and for which they are rewarded.
To be able to improve your position on this keyword, you must try to understand their link profile, but also to outperform them.
For this:
- Identify the backlinks of your competitors that have greater utility;
- Do an analysis and determine which ones follow good backlink building ;
- Take inspiration from these link examples to also obtain quality backlinks to your site.
2.11. Develop a blog on the niche of the website
If you have a showcase or e-commerce site and you would like to attract even more organic traffic, you must integrate a blog on your site.
The blog as a space for expressing your brand, will allow you to communicate and regularly present the products and/or services that you offer.
It is therefore a means that allows you to build the reputation of your brand.
Being above all looking for relevant information, Internet users will be more willing to visit a site that offers something that goes beyond a simple presentation of products.
By having and regularly updating a blog on your site, you help to maintain visitors and encourage their engagement.
Similarly, it should not be forgotten that the blog also serves to convey the values of your company and show your attachment to people.
It is therefore right to say that blogs promote the establishment of a relationship of trust with your customers and prospects.
However, you must not lose sight of the fact that the advantages of a blog are not only from the customer’s point of view.
When you have and regularly update your blog, it has an advantage on your SEO with regular crawling by search engine robots.
2.12. Take advantage of social networks
You can increase your site’s organic traffic by also taking advantage of the main social networks:
- Facebook;
- Instagram;
- Twitter;
- Pinterest;
- Youtube ;
- LinkedIn;
- Etc.
This therefore assumes that you must first be present on these different social networks. It will not, of course, be a question of registering or creating accounts just for the form. You must indeed set up a real communication strategy and create a real presence.
Source : agencenova
Start by choosing the social networks that seem relevant to your sector of activity.
For example, if your services or products are oriented towardsB2B, the LinkedIn platform is the most suitable.
On the other hand, if you sell services or products, you should focus your strategy more on social networks such as: Instagram, Facebook or Twitter.
But it’s not just about choosing a social network to position yourself on.
You must also identify the types of content to create.
This may include, for example, publishing:
- Videos;
- Pictures;
- Or texts or infographics.
However, you should not lose sight that the content is also determined by the type of social network you are on.
For example, on YouTube we only create videos. It is therefore impossible to go to such a network with the objective of presenting or publishing text content.
Anyway, even at the level of social networks you must ensure that your content is relevant and of quality.
When you share content on the networks from your site or even from your social accounts, this can improve your visibility at the Google level.
This is justified by the fact that social media act on SEO factors by offering a site or a brand more credibility and visibility.
In addition, social networks contribute to the increase in the number of external links as well as brand mentions or keywords at the level of your site.
Social accounts can also show up in search results when someone searches for your business name.
This can then push them to take an interest in what you do, to subscribe to your social network accounts to follow your news.
If you are interested in learning even more about how social media can be used to improve your site traffic, I invite you to read my article which explains: why and how to integrate social media buttons on your site?
Summary
There is no longer any doubt that organic traffic is an important element that you must not lose sight of if you want to be successful on the internet. It depends on a number of elements that I have covered in this article.
It is therefore up to you to improve it in order to guarantee your website a better ranking in the search results.
You will also find tips that will allow you to respect the rules of Google referencing and facilitate the ranking of your site in the SERPs.
Use them and see for yourself the positive effects it will have on your site. Also feel free to share your experiences with us in the comments.
