How to start your first marketing campaign?

marketing campaign.

So where to start to launch your first marketing campaign?

First of all, what can be interesting actually is to get inspired

what already exists. What I mean by this is that

you are in a business in a

sector with competition, customers, there is very little chance that you will be the first to

ultimately that you will be the first to arrive on this market. Therefore, what

interesting to do is to see what works for others,

and make sure that you simply apply it to yourself as well. For example, in some markets there are

in some markets, there are marketing tools that will be more or less effective, if you are in

performing, if you are in BtoB or BtoC same thing.

In short, be inspired by what already works for others, it’s a good way to make it work for

way to make it work for you. There is another method, so

it’s more like, let’s say, a way of presenting that I like, which is

presented by an author named Neil Patel, he has a theory called

the theory of spaghetti against the walls. So the idea is quite simple

it is that finally, in an imaginary way you take a plate of

spaghetti, and send it against the wall and at the end, obviously you will see on the wall, what are the

see on the wall, which spaghetti has stuck and which has fallen off

stuck and what fell on the floor. It’s going to be exactly the same with your

marketing campaign. Why? Because in fact this

plate of spaghetti is in fact all the tools you can find in marketing

in marketing and so we’re all going to master, we’re going to try them all

at first. And sending it against the wall. Finally, we will

see that there are things that stick, that remain wall, and therefore tools that will

work and others which will fall on the ground, and thus which

will fail. The objective is exactly the same…

Rather than having a great theoretical vision on marketing, have a really pragmatic vision

rather than a great theoretical vision on marketing, have a really pragmatic vision. So we’re just going to see what works

what works and based on what works

we’ll try to re-bid on it so that it becomes

a privileged way to get traffic and customers

customers. For example, in this plate of spaghetti you can for example find

for example, you can find paid advertising, social networks:

Instagram, Facebook, you can also find content marketing. In short, many

elements that are extremely varied. The thing is that there are so many

possibilities today to do, with so many marketing tools, that the

only way to do it in a relevant way

is really to have a “Test” approach. That’s it, so test as much as possible.

Indeed, once you’ve tested

what I recommend is that you choose and concentrate on one or two tools

concentrate on one or two tools maximum. To make sure that you can actually

that you manage to create a lot of content on it, content that

that is qualitative. Once you have content, you will succeed in

set up processes to accelerate the publication of content, to go much faster

to publish much more, to go much faster, to be much more efficient. In short, once

once you’ve managed to focus on one tool, well, in that case

then you grow on the others. This is a diagram that I have created

for you, which summarizes my thoughts on the subject, in quotation marks

first, we test several platforms.

Then, we determine what works best. Then, we prioritize the

platforms that work best or the platform that works best

by exploiting it to the maximum. And once we have the feeling or the sensation

to have exploited this platform to the maximum,

we move on to another platform that was working a little bit less well

before when we sent our spaghetti against the wall.

Knowing that, indeed in marketing in general, the Internet works well, social networks work well, and

works well, social networks also work well, but you should know that in most

know that in most cases, you will get your first 100 customers manually

100 first customers manually. So manually, what does that mean?

mean? It means that you’re going to potentially pick up the phone, you’re going to go to

phone, you’re going to go to events, you’re going to briefly talk to people

face-to-face with customers, see how you’re going to convince them, or not

convince them, or not convince them. What will be the different levers

to succeed in these different steps. And the idea is

really… If you have some kind of absolute belief in social networks, I’d rather tell you right now

networks, I’d rather tell you right now, it can work but most of it at

most of the time at the very beginning anyway it’s textbook.

Because you need to have a minimum of authority over what you’re

authority on what you’re doing and social networks and the

social networks and the internet in general it’s very difficult, at first to create

trust. Once you have trust

you can get a lot more customers

it’s not a problem. At first it’s complicated and that’s why

that the fact of doing it manually is really going to be a good lever

finally to succeed in convincing, because it is much easier to convince

to convince when you have a client because you can adapt your speech a little more

because you can adapt your speech a little more. The other element is that the fact of

to meet your customers, it will allow you to see what are the different levers that make the

the different levers that make the difference to succeed in converting them

convert them. So that’s also interesting because

because afterwards, on social networks or on the Internet in general

are also levers that you will have to use but

when you have done it before in the field. Finally, we have a better

knowledge and a better understanding and a better feeling

what works and what doesn’t work.

So Twaino is an SEO agency, I also do content marketing, but you should know that it’s

marketing, but you should know that it will take time.

So depending on that… In fact, this last slide will be the subject of everyone’s attention

slide, in fact a marketing campaign will also depend on your need for

cash. If you have a pressing, immediate need for cash

immediate need for cash, you will prioritize certain tools, if you have

if you have a cash flow that allows you to see the future in quotation marks

in a little longer. You can use other types of tools.

If you want cash now, paid advertising

is a good way to do it, especially with Facebook, Google or Twitter

it can be a good way to get customers

quickly. If you have a little more time and you are really sure of a

business perspective on the medium / long term

then SEO for the time being I will have the opportunity to make other videos

there will be nothing better than SEO, “content marketing” too, “social media”

it might surprise you, I put that in “later” actually

later”, actually. Because it’s something that takes time actually.

Because you’re going to have to create your audience, and that’s not going to happen in five minutes

and overall you’re going to have to create a lot of content as well.

So social media takes time!

So that’s it for this video.

I hope you enjoyed it, in summary, your first marketing campaign,

what you need to do first, “test”! You have your

plate of spaghetti, you see this check the wall and we see what sticks to the wall in the first instance

what sticks to the wall in the first instance we test. Then, we determine what works and we keep what works

what works and we keep what works best

so we prioritize it. Once we know what works best

we exploit this tool to the maximum. Once it is exploited and we have the

that we’re running out of steam in terms of creation, we move on to another

creation, we move on to another platform. And so on

and so on… That’s the best way to do it. In fact, the fact of testing the maximum

of things that will really allow you to have a pragmatic approach.

Which is a really important point, see you soon for a

next episode…