SEO agency in Lille: how to make the right choice?

Does your business need more visibility in Lille to grow? With our SEO expertise and inherent knowledge of the local audience, we are well placed to optimize your site for Google and generate new customers for you.

LET’S DISCUSS YOUR PROJECT

Natural referencing (SEO) is a digital marketing process that consists of optimizing a website so that it is more relevant and visible on search engine pages (SERPs).

The final objective of SEO is to attract organic traffic to the site, to strengthen the reputation of the company and to improve its conversions (sales, services, subscription, etc.).

Search engine optimization (SEO) and local SEO share common goals, including increasing online visibility, driving traffic, and improving business results. However, there is a major difference between the two approaches.

Traditional SEO focuses on optimizing a website for a global audience, while local SEO focuses on optimizing a site for a localized audience.

Local SEO involves creating location-based content, optimizing Google My Business listings, and using specific strategies to target local search queries.

The top spot in Google search results receives nearly 32% of all clicks, and rising just one spot in those results can increase your website’s click-through rate by 30.8%.

Which can get you more conversions, more sales, and better online visibility.

This is why SEO is so valuable for any business that wants to grow its business and become better known.

In 2020 alone, Google made 12 major updates to its algorithm, in addition to a host of other minor tweaks.

In such a changing environment, SEO agencies have the skills and tools to help your business keep pace and stand out from the competition.

Benefit from personalized services for an SEO strategy adapted to your business objectives

Unlike a remote agency, a local SEO agency is more predisposed to providing you with personalized SEO services tailored to your goals.

With Twaino, each customer has a single point of contact with whom they can obtain answers to all their concerns throughout the campaign.

Know the local market well to better reach your target audience

Accustomed to improving the SEO of several local businesses, we are well placed to understand the search intentions of your target audience and the best strategy to hook them.

We can help you rank in the top search results when potential customers in Lille search for your products or services on Google.

Understand the local competition to better differentiate your business

Did you know that your competitors in business are not always your main competitors on Google?

With the right tools and a qualified team, we can explore your competitive environment and take inspiration from what is already working to strengthen your SEO strategy and make your business more competitive.

Get better visibility on local search engines

Local search engine algorithms can work differently in different regions, which makes it helpful to work with a local SEO agency.

At Twaino, we are well informed about these differences and will adapt your SEO strategy accordingly to help you obtain better positions on local search engines.

🔍 Benefit from affordable rates for a better return on investment

Although they have a better grasp of local optimization strategies, local SEO agencies generally charge less for their services than national agencies.

Making it a cost-effective choice for local businesses that want to gain exposure in a specific region.

Easy communication for better follow-up

Geographical proximity is an important factor to better be in contact with your SEO agency and to have a better follow-up of the work.

Our Twaino agency is based in Paris, but we also have teams in several other cities, including Lille, to help local businesses build brand awareness and attract new customers.

How do you plan to rank my website on Google?

Although each customerrequires a personalized strategy to improve its referencing, a competent SEO agency must be able to describe to you in broad outline how it intends to reference your site on Google.

At Twaino, we follow a three-step process:

• First, we perform a full SEO audit to identify issues affecting the site’s SEO.
• Then, we develop a tailor-made SEO strategy, based on the results of the audit.
• Finally, we create new content optimized to preserve your current performance and aim for more ambitious goals.

Our goal is to help you get the best results possible in terms of SEO and web traffic.

How will you create backlinks to my website?

Although backlinks remain an important factor for referencing a website on Google, their creation must respect the best practices recommended by search engines.

A reputable SEO agency should never offer you the use of automatic backlink building tools or backlink buying opportunities.

Can you show me some results of your previous projects?

Agencies that have no past work to present to you or are hesitant to present to you usually offer low-quality SEO services.

At Twaino, we pride ourselves on our SEO expertise and experience. It will always be a pleasure to show you the results we manage to achieve for our clients.find heresome case studies which transparently present how we have helped companies to become better known on Google and increase their traffic.

⚙Do you follow Google’s guidelines ?

We are aware of the risk of Google penalties that may arise from the use of fraudulent SEO techniques.

That’s why at Twaino, we always make sure to strictly adhere to the guidelines established by the search engine. This is our way of guaranteeing our customers a ranking and quality traffic, sustainable over time, safe from any sanction that may come from Google.

Can you guarantee that my website will be first on the targeted keywords ?

The ranking order of results on the SERPs is constantly changing. This makes it impossible to accurately predict when a website will rank first.

SEO agencies that claim to be able to offer such guarantees are simply not being honest with you.

At Twaino, we are confident that our SEO plan will dramatically improve your site’s ranking on the SERPs and the number of visitors who view your pages.

Do you send results and action reports ?

Because this is your project, we believe it is important to inform you of all the changes we make to your website as well as the results we reap.

With Twaino, we will periodically send you SEO analysis reports to allow you to monitor the performance acquired on your website and better assess the results of our efforts.

What happens if I decide to no longer work with you ?

Although the effectiveness of an SEO strategy can take several months to be visible, it is dishonest for an agency to hide abusive clauses in the SEO contract to force you to stay.

Can I contact you if I have any queries ?

One of the main advantages of hiring an SEO agency in Lille is to benefit from a close relationship for better communication.

Do not hesitate to contact us if you have any specific questions or concerns that you would like to discuss.

How much do your SEO services cost ?

When an agency offers surprisingly low rates, it may mean that they don’t have access to the proper tools or are relying on black hat techniques to get your website listed.

At Twaino, we offera flexible pricing system to allow all companies to benefit from our quality SEO services.

Let us know your expectations, we will be able to offer you an offer adapted to your needs for a better return on investment.

Are you going to redesign my entire website ?

In SEO, completely redesigning a website is not always necessary to optimize the site for search engines.

With a thorough audit, our specialists can stick to essential changes and improve your ranking on the SERPs without charging you for extensive redesign campaigns.

Optimize your website for search engines yourself

Since you are responsible for optimizing your website, the main advantage with this first option is that it allows you to save money.

However, it requires sufficient SEO expertise before it can generate satisfactory results.

If you lack skills in the field or availability to learn SEO, it would be better to seek the services of a specialized agency.

She already has enough know-how and experience to effectively help your website rank on search engines.

Call outa freelance SEO consultant

To make a good choice between a freelance consultant and an SEO agency, you must take into account your objectives and your budget.

If you are looking for a complete SEO service, it is better to choose an agency because they have the necessary means to launch a winning SEO campaign.

But if you just need a few ad hoc SEO tasks, a freelance consultant is the most suitable solution since they are more flexible and can meet your needs at a lower cost.

📍Build an in-house SEO team

To optimize your website for SEO, you can also choose to create a team of in-house SEOs to handle the work.

This is an option that allows you to better control the SEO strategy as well as the resources used to optimize your site.

However, this solution can be very expensive especially if the team needs to be trained in SEO first. An agency, on the other hand, already has a competent team capable of helping you achieve your objectives.

Thanks to the SEO audit, our team of SEOs will be able to better understand the architecture of your website, the insertion of targeted keywords, the quality of backlinks, the overall performance of your site as well as other elements that can affect your positioning on search engines.

This is an important step to spot factors that need improvement and to identify untapped optimization opportunities.

SEO competitive analysis

You probably know your main competitors in business. But what about your competitors on Google? What approach do they use to get better rankings?

With in-depth analysis, we can uncover thekeywords for which they rank well on Google and the strategies they use to achieve such results.

From this information, we will further improve your SEO strategy and help you stand out from the competition.

Content Marketing

Our content marketing service can help your business create and deliver quality content to your target audience.

By providing informative, entertaining or useful content, we can help increase your company’s visibility on the internet, drive qualified traffic to your website, increase visitor engagement and build customer loyalty.

Keyword research

Keyword research helps determine which terms to target to drive quality leads to your website, improve your SERP rankings, and increase your traffic.

With better SEO tools, we can identify all of these keyword phrases, assess their potential, and provide you with a list of relevant keywords that best describe your products or services to your target audience.

Optimizing your high-converting landing pages

Landing page optimization is essential to increase your website’s conversion rate.

By improving the content quality and user experience of your important pages such as the page homepage, product sheets, category pages and service pagese, we can successfully convert a good number of your visitors into customers.

Shopify SEO

For owners ofShopify stores, our team of Shopify SEO specialists can also help you get your listings listed to increase your sales.

We master CMS-specific optimization methods to make your products visible to a wider audience, which should boost your e-commerce store’s number of clicks and transactions.

Backlink campaign

To rank well on Google, it is also important that your website gets a large number of backlinks.

That’s why we have set up backlinks campaigns to optimize your current profile and help you get natural links from reliable websites.

The result of these efforts will be to improve your Domain Authority Score as well as your eligibility to be ranked in the top search results.

SEO technical

An effective SEO strategy must also cover Technical SEO to be as complete as possible.

By optimizing the technical capabilities of your website, we can make your website more efficient, more reliable and easily accessible for human users and search engines.

Google My Business optimization and management

An optimized Google My Business profile can help drive additional traffic to your website, improve visitor engagement, provide up-to-date information about your business, and make it easy for customers to find you on Google Maps.

This service also allows our local SEO specialists to obtain valuable information on the engagement of your audience such as the number of views, clicks and phone calls.

All of this is important to better understand how customers find and interact with your business online.

Local citation management

Search engines use local citations to verify the accuracy and consistency of your business information, such as name, address, and phone number.

Poor citation management can lead to errors, duplicates, and confusion for customers, which can hurt your rankings and online reputation.

With Twaino, we can effectively take over the management of your local citations to ensure that your information is up-to-date and correct.

Managing your online reputation

Since online reviews have a major influence on customers’ buying and booking decisions, it’s vital that your business takes proactive steps to protect its online reputation.

For this, our team can help you regularly monitor online review platforms such as Google, TripAdvisor, Facebook and TrustPilot, in order to quickly identify and manage any negative comments that could damage the reputation of your business.

Ethical optimization techniques for SEO free from Google penalties

At Twaino, we only use ethical SEO methods because we are aware of the risks associated with using fraudulent techniques to optimize a website.

With our white hat SEO approach, you can be assured of getting lasting and relevant traffic without having to worry about potential Google penalties.

An SEO friendly approach for a more responsible environment

As an SEO agency, our primary mission is to help companies get online traffic and register more sales.

However, we are also aware of our environmental impact and are committed to taking a sustainable approach by planting trees to offset our carbon footprint.

Well-costed periodic reports for transparent monitoring

We are aware of the importance for our customers to follow the evolution of the changes that we operate on their website.

That’s why we demonstrate transparency by providing each client with detailed and concise analysis reports on the progress of our work.

In addition, all the data in our reports can be tracked and verified in real time with reliable SEO analysis tools.

A 100% SEO-oriented strategy for more impactful results

Unlike 360° agencies with a multidisciplinary team, we maximize the impact of our efforts by directing all our resources towards a single objective: to offer you positioning and conversion rates that last over time.

For this, we have chosen to focus on a single specialty, natural referencing (SEO), in order to provide our clients with impactful and lasting results.

Flexible rates to meet all needs

Regardless of size, we believe it is important that any business hasaccess to quality SEO services.

This is why we have set up an affordable pricing system adapted to all needs.

Whether you are an independent professional, a retailer, a startup or an SME, we will be able to find you the solution best suited to your needs for effective SEO at a reasonable cost.

SEO training for better SEO skills

Do you want to learn how to reference a website on Google? Our agency offers SEO training that will be useful for you to master the fundamentals of natural referencing.

Whatever your current level, you will find suitable modules that will allow you to gradually learn how to optimize a website and improve its ranking on the SERPs.

SEO consultants

The role of an SEO consultant is to evaluate websites, analyze their positioning on the SERPs and identify opportunities for improvement.

It can also offer useful recommendations to optimize the referencing of a website.

The web referrer

The web referrer is in charge of optimizing the content, tags and internal links as well as the architecture of the pages to improve the positioning of the site in the search results.

The web editor

The web editor is responsible for creating content optimized for natural referencing. He writes quality texts, relevant for readers and search engines, while integrating the targeted keywords to improve visibility in search results.

The web developer

The role of the web developer is to apply the technical recommendations of the SEO consultant to optimize the website. It can affect site loading speed, code quality, compatibility with different browsers, etc.

The social media specialist

The social network specialist is responsible for managing and animating clients’ social accounts.

He can propose content strategies for social networks and use these platforms to promote content and generate backlinks to the website.

The web analyst

The web analyst is responsible for collecting and analyzing data on the traffic and behavior of visitors to a website. For this, it uses web analysis tools to measure the performance of the site.

Understand the quality of backlinks

Backlinks are important for SEO, but it’s crucial to understand that the quality of backlinks is more important than quantity.

Quality backlinks are those from reputable, relevant websites that rank well in search results.

Find backlink opportunities

A good way to find backlink opportunities is to research websites relevant to your niche and contact their owners with content relevant to their audience.You can also search for forums, blogs and online communities in your niche to share your content and get backlinks. For more information, you can consult our complete guide on building backlinks.

Create quality content

Creating quality content is key to attracting quality backlinks. But for this, the content must be relevant for your target audience and also interesting for other websites. They must be original, well-written and offer added value for visitors.

Use social networks

Social media can also be a great way to promote your content and get backlinks.

Share your content regularly on social networks and make the effort to interact with your audience.

Monitor performance

It is important to regularly monitor the performance of your backlink strategy to identify opportunities for improvement. Use backlink analysis tools to track incoming backlinks, assess their quality, and monitor competitive trends.

Collaboration with SEO experts

Finally, it is also important to be accompanied by SEO specialists in order to benefit from their expert advice and experience in the field. This will allow you to achieve your goals very quickly.