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Link Diversity Definition

Link diversity is about getting links from a variety of sources (e.g., blogs, news sites, social media platforms), using a variety of anchor texts (long tail, exact match, brand name,

Site SEO Audit Definition

A SEO audit is a health check to analyze the ability of a site to rank in the SERPs. It consists of seeing how well your online presence meets the

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Definition of long-tail keywords

Long tail keywords are identified by search terms that contain more words and are technically longer. Because they require more specificity, they tend to get less traffic than shorter search

Definition Google Webmaster Guidelines

Google Webmaster Guidelines is a set of recommendations from the search engine that help sites get indexed and ranked in the SERPs. The main guidelines that Google insists on are

SEO Commerce English

SEO Ecommerce : The Complete Guide

According to studies, the majority of users, up to 60%, consciously or unconsciously prefer to click on one of the first three search results of the SERPs. This clearly shows

youtube_seo_Anglais

YouTube SEO: How to rank your videos well?

With over 2 billion users worldwide and 720,000 hours of videos uploaded every day, YouTube is now considered the second largest search engine used by people all over the world.

anglais comment générer 40 000 visiteurs par mois

HOW TO GENERATE 40,000 VISITORS PER MONTH?

Whether you are a business owner, a service provider or an online store, one of your biggest challenges is probably how to attract qualified traffic to your website Discover in

optimisation - taux de conversion

How to Optimize Conversion Rate? (Complete Guide)

Over 90% of visitors who said they read the headlines also read the CTA, which explains how optimizing every element on the page can dramatically improve conversion. In this guide,

Widget for Wordpress The Ultimate Guide

Widget For WordPress: The Ultimate Guide

Guest post by : Jessica Picard from apprendre-le-seo-ensemble.fr Customizable as you wish, WordPress is the most used CMS in the world to create a website. It is possible to use

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Webflow : Complete SEO Guide

Webflow is a website building solution that is becoming increasingly popular due to its drag-and-drop operation that makes website design easy and accessible to everyone.  But as with any CMS,

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Google Shopping : Complete SEO Guide

As a merchant, you probably already know that Google Shopping remains an excellent channel to reach new customers and increase your sales. The search engine alone receives more than 6.8

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Buzzsumo: Complete Guide

Buzzsumo : Complete Guide Digital marketing experts know one thing: content is essential. Without good content you don’t get traffic, if you don’t get traffic you don’t rank, and if

The 5 main steps to create a website

Video Transcript: Hello, Today, I’m going to show you the five main steps to create your website. Let’s go… Actually creating a website is pretty simple. It’s a bit like

How to choose your brand colors?

Video Transcript Hi, this is Alex. Today, we’re going to talk about the colors of your website, the colors of your brand. Now, this may seem like something a little

How to choose your company logo?

Video Transcript Hi, it’s Alex, today we’re going to look at choosing a logo together! Here we go… So what I would advise you to do when choosing a logo

Map of SEO actors and agencies in France

Video transcript Hi, this is Alex, today we’re going to see together the different websites that will be my competitors in the SEO sector. Let’s go… So for this we

Content Strategy

Video transcript hello today I am going to present you my content strategy and here we go, so in fact the content strategy it’s basically what I want to show

How to start your first marketing campaign?

Video Transcript Hi, this is Alex, today we’re going to see together how to start your first marketing campaign. So where to start to launch your first marketing campaign? First

Is it still useful to have a blog today?

Video Transcript Hi, this is Alex, today we’re going to see together if it’s still relevant to have a today to have a blog on your website. So is it

How to choose your company name?

Video Transcript Hi, this is Alex, today we’re going to see together how to choose the right name company name! Here we go… So when you are going to choose

Corporate Communication: Why and How?

Video transcript Hi, this is Alex, today we’re going to see together the strategy related to the communication for the company I’m going to create called Twaino. Come on, I’ll

How to learn online marketing?

Video Transcript Hi, this is Alex, today we’re going to see together how to learn marketing online marketing? So for this, I made a quick presentation presentation, so on powerpoint

The biggest mistakes in SEO

Video transcript Hi, it’s Alex, today we’re going to see together what are the biggest mistakes that can be made in SEO. So, one of the biggest mistakes from my

How to buy a domain name ?

Video Transcript Hi, this is Alex. Today, we will see together, how to buy a domain name? So the idea is going to be quite simple, in this video, I’ll

5 must-have digital marketing tools

Video Transcript Hi this is Alex, I hope you’re doing well. Today I’m going to show you my favorite marketing tools. So, I’d rather tell you right now, the list

How to recruit in digital marketing?

Video transcript hi, this is alex. Today, we’re going to see together how to recruit in marketing. So, first thing to say, this is something that is relatively generic for

Why and how to develop personal branding ?

Video transcript hi, this is alex. Today we’re going to see together why and how to develop personal branding? So, why is personal branding important. In fact, the reason is

How to install a theme on WordPress ?

Video Transcript Hi, this is Alex. Today, I’m going to show you how to install a theme on wordpress. Let’s go ! So, install a theme on wordpress. For that,

Presentation of my SEO agency | Twaino

Video transcript Hello, my name is Alexandre MAROTEL. I am the founder of Twaino. Twaino, is an SEO agency that helps companies to increase their visibility on the Internet. How

How to start a consulting business?

Video Transcript Hi, this is Alex. Today we’re going to see together how to start a business consulting business. So at the beginning obviously then, if you’re in freelance or

How to import a demo theme on wordpress ?

Video Transcript My Avada theme contains several designs, several of the words that I’m going to i’m going to be able to import into my site. That’s exactly what I’m

How to secure your website ? Switching from Http to Https

Video Transcript

Hi, this is Alex. Today, I’ll show you how to secure your website
your website and thus obtain the ssl certificate.
Let’s go. So, the objective is actually to get this
ssl certificate. Maybe you don’t know much about it.
In a very simple way, let’s say that in the URL, you will
you will see either a URL where it says http like this or https.
When you see this s here finally, it means that your website,
it is secure. And this is an element that is extremely important to know
because it will have an impact on the way Google will see you in fact.
When you have a secure website, it has two impacts.
First, it has an impact on the user and it is also an impact on
Google. From a user point of view, so we’ll put user,
typically if I go on my site right now, you see that in
draft mode obviously. You see on my site,
it’s unsecured writing here. And when you click on the top left corner, it says
your connection to this site is not secure. That typically, some
users, those who go to a website and see that it is not
secure and well finally it raises questions about the reliability of
your website. So when we see a site that is
not necessarily reliable in any case, which does not appear reliable and well
finally, it’s not necessarily a good thing from a user’s point of view.
They might say to themselves, well is this site really good or not.
So it really has an impact on the user. It’s also a Google impact because,
google in the criteria in quotes to be able to rank better
in Google. Google now takes into consideration precisely the fact that the
site is secure or not. And between a site that is not secure and a site that
secure, Google will tend to prefer more the sites that are
secure. So, it is for these reasons that
today, I’m going to show you how to make your website secure and
so typically I’m going to do it in the context of my website so my
sEO agency called Twaino.com. So for that, I’m going to
go directly then. I’m going to show you already how I’m going to proceed.
How to go from http to https.
The idea is quite simple, I will go directly to my
which is called siteground. And so on this hosting, I have
a service that will allow me to encrypt and therefore to have this
ssl certificate. Ok so, that’s what I’m going to show you now
show you now. So for this, I’m going to go to siteground. I’m going to log in,
i’m going to go to my account and then I’m going to go to C panel. Then,
we’re going to go down and we’re going to go to security and let’s encrypt. So the
little lock here, then we’re going to unclick, install new Let’s encrypt
certificate. And so, that’s exactly what we want to do and
so we’re going to choose our domain. The domain I want to secure is
Twaino.com. And so, we’re going to put encrypted ssl, install. So
the installation has been done correctly.
Now we’re going to update. It may take a little
a little bit more time okay. So what we’re going to do is I’m going to stop this
video and I’ll resume it once the training has arrived. So I just
waited about five minutes. And now, so when I update
my page, it loads and I go to page number 2. You see now,
it’s accessible Twaino.com let’s encrypt. So, here you have to select
https setting. So we’re going to forcehttp. And external
Links Rewrite, we’ll also force it here and then put ok. We’ll simply
check that it’s ok. So, everything is good at this level, so once it’s
done, so we’ll go here and you’ll see automatically
now the https is set up
okay. So, actually if we go to. Here, you’ll have to reconnect again
but that’s normal because in fact the url has been changed and you see that
now on all your page, you have actually the https which
is installed. And so now, we have something that is secure on
your entire website. So, it is extremely relevant both for
users but also for Google. So you see now, the connection
is secure. We have something, so the protocol,
the ssl certificate that is installed correctly,
so it’s validated. So there you have it, it’s finally
a video that was quite quick. The fact of going from http to https from its ground,
it’s quite easy as you can see. And so, I know that sometimes,
there can be little controversies among SEOs, for example, about
the implementation of ssl and especially the https format. Objectively, if you
are out of it, good for you. Stay there, but understand
one thing, it is finally a small update, in any case a small change on your website that can
change on your website that can really allow you to finally
to be better seen. Not only by the users but also by Google because
because Google has been making it extremely clear for several months
now even years. We know that this
is part, the security of your website is part of the elements
that Google takes into account to be well ranked. So do it, it is done
easily, and in the end it can really allow you to be better
to be ranked higher in Google. See you soon!

How to launch a website without a budget?

Video Transcript Hi, this is Alex. Today we’re going to see together how to launch your website without a budget. So for me, if you want to launch your website

How to install and set up contact form 7?

Video Transcript Hi, this is Alex. Today we’re going to see together how to install and set up contact form seven. Contact form seven is a plugin that we will