Google bowling
Google bowling is a technique that consists in artificially building a massive number of backlinks to a website in order to make it go down in the search engine rankings.
Alexandre Marotel
Google bomb
Google bomb or Google bombing is an underground SEO practice that aims to improve the ranking of a web page for a specific keyword. It consists of increasing the number
Google Alerts
Google Alerts is a free notification service from Google that alerts users by email when new results appear in the search engine for a given keyword. It takes into account
Google +
Created by Google, Google+ is a multi-functional social networking platform that had made an impactful entry into the social networking arena. It disrupted the web with a rewarding journey before
Google Ads
Formerly called Google AdWords, Google Ads is a subsidiary of Google that sells advertising space to advertisers. The word “AdWords” comes from “Ad” or “Advertising” which means advertising and “Word”
Geotargeting
Geotargeting, also known as geotargeting, is classified as a geomarketing and internet marketing technique. It consists of locating the visitor of a site in order to offer him specific content
Featured Snippet
The Featured Snippet, also known as position 0, is a brief snippet of content from a website that Google deems relevant and provides in response to a specific user’s query.
Exact Match Domain
An Exact Match Domain or EMD is a URL that consists of the keyword or combination of keywords for which the website in question is supposed to be optimized. This
Error 521
Error 521 is essentially a Cloudflare-based message that usually occurs when the WordPress website server is unable to establish a connection with Cloudflare. ”Error 521 Web Server is Down” appears
Error 410
The 410 error is a response message of the HTTP protocol. Its appearance on a Web page indicates to the visitor that the resource he wanted to access is no
Error 404
The HTTP 404 error , more commonly known as a “404 error” is a response from a website’s server that means that the resource sought at the URL provided by
Error 400
The400 error, also known as “HTTP 400 error” or “400 Bad Request error” is a status code in the HTTP protocol that means that the request sent by the user
EAT
In SEO, the acronym EAT simply stands for Expertise, Authority and Trust. It can be translated into French by competence, authority and reliability / trust, which represent the three criteria
Duplicate content
Duplicate content refers to blocks of text that are either completely identical to each other (exact duplicates) or similar with minor differences, also known as near-duplicates. In SEO, duplicate content
DuckDuckGO
DuckDuckGo, abbreviated as DDG, is an alternative search engine to Google. Unlike the latter, its particularity is the protection of privacy and the display of the same search results to
Deindexing
De-indexing is an SEO practice that allows to indicate to search engines the removal or disrepute of certain pages. This can be content that is deemed to be of low
Keyword density
The keyword density is the number of times a keyword is cited in a content or on a web page divided by the total number of words on the page.
Crawler or Robot
A web crawler or robot (also called “crawlers”, “indexing robots”, or “web spiders”) is an automated program that methodically navigates the web for the sole purpose of indexing web pages
Content Spinning
Content Spinning is a writing technique that consists in producing new editorial content in an automated way from an existing original content by using a software. Content spinning is a
Cold emailing
Cold emailing is an email prospecting strategy that consists of sending an email to a potential customer with whom you have no prior connection. This person may not know your
Clustering
Also known as ” data clustering/partitioning” , clustering is an organization strategy that consists of partitioning a heterogeneous data set into homogeneous subsets. Each subset is obtained by grouping elements
Cloaking
Cloaking is a Black Hat optimization technique that consists in preparing different contents for the same query. As soon as the request is solicited, a first answer, well optimized, is
Camel Case
The English term Camel Case, > or > in French, is a notation that consists of writing sequences of words with the first letter of each word capitalized. But the
Caffeine
Caffeine is a program launched by Google in 2010 to update its web indexing and crawling system to meet the needs and development of the web. It significantly expands Google’s
Google Cache
The Google Cache, can be defined as the memory of Google that temporarily records snapshots or copies of web pages during the passage of crawlers. The objective of the search
Budget crawl
The Budget crawl is defined as the limit of pages that Google has set to explore on a website for its referencing. During the exploration, the search engine tries to
Bounce rate
Bounce Rateis the rate at which users access a page on your website and leave it shortly after without taking any further action. Reflected as a percentage, this statistic is
Why and how to make a website Template ?
reating a website is good! But having a website that conveys your brand identity with an optimal user experience is even better! To do this, I will show you one
How to install Google Analytics on a WordPress site ?
Want to know how many visitors come to your website per day, week, month or year? You’re in the right place because I’m revealing a very powerful and completely free
How to create a Google Search Console account from Google Analytics?
Do you have Google Analytics? That’s great, but do you want Google Search Console as well? You’re right, because having both is even better! There are several ways to get
Why and how to switch from Http to Https?
Is your website displaying the annoying “not secure” label? To get rid of it, you just need to do a few small things. Indeed, Google and WordPress have been constantly
How to start a consulting business ?
Are you struggling to find your first clients after launching your consulting business? If so, or if you’re planning to launch soon, then you’re in the right place. And for
How to stay consistent in the creation of your BLOG content ?
Do you already have a blog ? Congratulations! You’ve already taken a step into the digital world. However, as you may have noticed, it is difficult to stand out and
Why and how to collect feedback from your customers ?
If feedback is becoming increasingly popular, it is undoubtedly because of its great impact on the success of companies. The improvement of services, the definition of commercial strategies and the
How to import a demo theme in wordpress ?
Have you successfully created your website on WordPress? It’s awesome ! After this step, you have surely installed your theme in order to give a face to your platform. To
Blog
A blog is a type of website or part of a website where content is presented in chronological order, usually with newer content appearing first, followed by older content. Blog
How to install a wordpress theme ?
Today, I will show you how to install a theme on wordpress. Let’s go ! Install a wordpress theme Discover in this video, what are the steps to install a
How to configure your settings and permalinks in WordPress ?
Today, I will show you how to easily configure your WordPress site to maximize the performance of your website. Configuring WordPress I will show you how to properly configure your
How to install WordPress easily in less than 5 minutes ?
Today, I will show you step by step how to install WordPress to create your website: Installing WordPress Today, I’m going to show you the different steps to follow in
Why and how to develop your personal branding ?
Today, let’s see why and how to develop personal branding? Personal branding In this video, I present you the reasons and ways to develop your personal branding: Find the highlights
How to recruit in digital marketing ?
Today, we’ll look together at how to recruit the best digital marketing candidate… What is a good profile in digital marketing? Today, I’m sharing what I look for in a
What are the worst SEO mistakes to avoid ?
Today we will see together what are the biggest mistakes not to make in SEO… The worst SEO mistakes In this video, I share with you the mistakes not to
How to create a professional email address with SiteGround ?
today, I will show you how to create an email address for your blog or business using SiteGround… Create a professional email… Today, I present you in this video the
How to buy a domain name ?
Today, we will see together, how to buy your domain name? The steps to buy a domain name Find in my video, the steps that will allow you to buy
5 essential digital marketing tools
Today, I will show you my favorite marketing tools… The must-have online marketing tools Discover the 5 must-have online marketing tools… Find the elements I had the opportunity to present
How to learn online marketing ?
Today we’re going to see together how to learn online marketing? Learning online marketing Find out in this video what the best methods are for learning online marketing today: So
SASU, EURL or auto-entrepreneur? The big differences !
Today we will see together the main differences between the legal forms auto-entrepreneur, EURL or SASU. Here we go… SASU, EURL or Auto-entrepreneur? Discover in this video how to choose
How to choose your brand colors ?
Today, we will see together how to choose the colors of your brand, and consequently the palette of colors that we will find on your website. Let’s go… Brand colors
Black hat SEO
Black hat SEO also called “black hat SEO” refers to all practices that go against the instructions for optimizing websites for search engines. Typically, the goal of these strategies is
Black box
A Black Box is a complex computer program whose inputs and outputs can be observed, but whose internal processes are not accessible due to their confidential nature. In the world
