Bingbot
Bingbot is a web crawler that explores and indexes web pages since its launch in October 2010 by Microsoft. The data thus created feeds Bing, the search engine founded by
Alexandre Marotel
Bing
Bing, sometimes also called Bing Search, is a search engine developed by Microsoft, accessible by visiting Bing.com. It facilitates a standard web search, as well as specialized searches for images,
Title tag
A meta title tag is a short phrase placed in the HTML header to indicate to users and search engines the title of a page. Since it is the first
Meta Keywords tag
The Meta Keywords tag is a tag that appears in the HTML code of a Web page and lists the keywords and the most important expressions of this page. It
Meta Robots tag
A Meta Robots tag is a snippet of HTML code that provides instructions to search engines on how to crawl or index pages on a website. This gives you a
Meta description tag
A meta description tag is a short HTML attribute that adds an overview of the content of a page and is displayed below the title tag in search results. It
Meta tags
A meta tag is an element of HTML code that describes the content of your page not only to search engines, but also to Internet users who see your website
Hreflang tags
The hreflang tag, initiated by Google, is a snippet of code that specifies to search engines the language and geographic restrictions of a content. In other words, it is used
Pagination tags
The tag is an HTML tag used to indicate to search engines that the content is paginated, divided into several distinct sections and accessible with a few clicks. All of
Structured Data Tags
The Structured Data also known as Rich Snippet or Schema Markup, is often referred to as the “language of search engines”. It is an authoritative vocabulary that allows search engines
Canonical tag or Canonical URL
A canonical tag (rel = canonical) is a piece of HTML code that helps Google rank a specific page from a set of similar or duplicate pages. Generally, all websites,
Backlink
A backlink “Return link” is a link placed on a page of a Web site A to redirect to a page ofa W eb siteIt B.is considered as a backlink
Baidu
Baidu is a leading multinational technology company based in China, specializing in Internet and artificial intelligence (AI) related businesses. The company is behind the first search engine in China with
B2C
The acronym B2C simply stands for Business-to-Consumer, which is a business model referring to the relationship between a company and end consumers. To be more precise, it is a system
B2B
The acronym B2B simply stands for Business-to-Business which is a business model that focuses on the sale of products and services from one company to another. The selling company, through
App Store Optimization
App Store Optimization or ASO is the process of optimizing the presentation of an app’s features designed for iOS and Android mobile devices. It is a mechanism that aims to
Link Anchor or Anchor Text
The anchor text, also known as the link anchor, is the only part of the link that users see on a page. This hypertext snippet of the sentence leads to
Analytics
Analytics is a term that simply refers to the analysis of data with the purpose of gaining valuable information. In SEO, it refers to all the methods that allow you
Alt text / Alt Tag / Text Attributes
The Alt text, Alt tag or text attribute (in French alternative text) is a description of images for search engines and for certain categories of people. Indeed, some blind internet
How to choose your company logo ?
Today, we will see together the choice of the logo! For this, I show you concretely how I ended up on my own logo for my SEO agency Twaino. Let’s
Corporate Communication: Ideas & Tips
Today, we will see together the communication I plan for the company I will create called Twaino . Come on, I show you… How to find ideas for your business
Mapping of SEO agencies in France
The players on the SEO market Discover in this video, the way I proceed to make an analysis of the players on a market. You will discover why knowing your
Algorithm
The term algorithm can be defined as a set of instructions designed to solve a given type of problem. At Google, algorithms are a system set up to search for
How to start your first marketing campaign ?
Today we will see together how to start your first marketing campaign… Where to start to launch your first marketing campaign? Watch the video where I show you how to
Do you still need a blog today ?
Today we will see together if it is still relevant to have a blog on your website …. Is it still necessary to have a blog today? Find in my
AJAX
AJAX is the acronym of Asynchronous JavaScript and XML, which means ”Javascript asynchronous and XML” in French. It is a method of communication between server and client that promotes the
Business Plan | 60 questions to ask yourself
Today, I will present to you the60 good questions to ask yourself when creating your business plan. Here we go ! 60 questions to ask yourself to create a Business
How to determine your content strategy ?
Today, I want to present you the content strategy that I want to implement to structure the blogpart of my website . The content strategy Discover in this video, the
Accelerated Mobile Pages or AMP
The AMP or accelerated mobile page is an open source project that helps webmasters to create web pages faster, but also adapted and optimized for mobile devices If you have
How to choose your business name?
Today, we will see together how to choose the right business name . How to choose your company name ? Follow the 6 steps to choose your business name with
How to edit your Youtube transcripts?
Today I’m going to show you how I edit my transcripts and subtitles directly on my YouTube videos. Steps to successful automatic transcription Follow the steps to successful automatic transcription
Revenue & Business Model
Today, I’m going to introduce you to the different sources of income that I anticipate for my business. Let’s go! 1 Business model: 3 sources of income Find in my
5 steps to create a website
Today, I’m going to show you the five main steps to create your website. You’ll see, it’s pretty simple. It’s just like if you decided to create your restaurant. The
Manual action
The manual action is a Google penalty. It is imposed by the team in charge of evaluating the quality of searches to sites that do not respect the guidelines of
Above the fold
Above the fold refers to the part of a web page that is displayed directly to Internet users without them having to scroll down the page While it was possible
Youtube
YouTube is a video sharing platform that allows users to watch, upload, like and comment on streaming videos. It allows users to search for information or to be entertained on
Vertical search engine
A vertical search engine is said to be “vertical” when it is specialized mainly in the search for a specific type of content . Unlike a generalist search engine, a
Siri
Siri is an assistance software that performs tasks under voice instruction. It is available only on Apple devices such as iPhones, Ipads, Macs, etc. Its services are very diversified and
Local search
In the world of search engine optimization, ” local search” refers to a request launched on a search engine that includes a geolocation component in its formulation. In other words,
Google Maps
Google Maps is the name of the tool developed by Google to provide users with all the information they need about their location, as well as that of any specific
Organic Traffic
Organic traffic represents all users who visit your website from a non-paid organic search result. 53% of a website’s traffic comes from organic search results with a total of more
User Experience (UX)
From the acronym UX User eXperience,user experienceis a broad and generic term. It refers to the feeling experienced by Internet users when using or interacting with: a website, an electronic
Paid Traffic
As its name indicates, paid traffic is the set of visits obtained in return for the payment of a cost. This means investing money in paid advertising sites and platforms
Off-Page
Still called ” SEO off-site“ or “off-page SEO “ in French, the “SEO off-page “ represents all the efforts and techniques deployed outside a website to optimize its positioning in
Social Traffic
Social traffic is defined as all visitors who arrive on a website through social networking platforms. These are users who click on posts they are interested in on a social
Allow
In SEO, Allow is a directive that allows to manage the crawlers sent by search engines such as Google and Bing. Its main function is to tell these bots that
Datacenter
In its simplest form, a datacenter is a building composed of computer equipment installed together to process and store digital data. The search engine Google also has its own datacenters
Technical SEO
TechnicalSEO is theprocess of making sure that a website meets the technical requirements for search engines.It covers all the technical aspects that influence the presence and position of your website
Autocomplete or autosuggest
Autocomplete autocomplete, also known as “auto-suggest” or “autocomplete”, is a search feature that automatically provides suggestions to complete the word or phrase a user enters in a text box. It
User interface (UI)
The user interface (UI) refers to the means by which an end-user can control a computer, a website or an application for effective and efficient man-machine communication. A good User
