Paid Traffic
As its name indicates, paid traffic is the set of visits obtained in return for the payment of a cost. This means investing money in paid advertising sites and platforms
Alexandre Marotel
Off-Page
Still called ” SEO off-site“ or “off-page SEO “ in French, the “SEO off-page “ represents all the efforts and techniques deployed outside a website to optimize its positioning in
Social Traffic
Social traffic is defined as all visitors who arrive on a website through social networking platforms. These are users who click on posts they are interested in on a social
Allow
In SEO, Allow is a directive that allows to manage the crawlers sent by search engines such as Google and Bing. Its main function is to tell these bots that
Datacenter
In its simplest form, a datacenter is a building composed of computer equipment installed together to process and store digital data. The search engine Google also has its own datacenters
Technical SEO
TechnicalSEO is theprocess of making sure that a website meets the technical requirements for search engines.It covers all the technical aspects that influence the presence and position of your website
Autocomplete or autosuggest
Autocomplete autocomplete, also known as “auto-suggest” or “autocomplete”, is a search feature that automatically provides suggestions to complete the word or phrase a user enters in a text box. It
User interface (UI)
The user interface (UI) refers to the means by which an end-user can control a computer, a website or an application for effective and efficient man-machine communication. A good User
Website
A website, also called internet site or simply site, is an assembly of web pages interconnected by links and whose access is defined by a web address . There are
User Generated Content
UGC or user-generated content is any form of content (text, posts, images, videos, reviews, etc.) created by people (not brands) and published on an online or social network User-generated content
Viral Content
By analogy to a virus in medicine, viral content in marketing refers to any type of published content that spreads very quickly on the web. It can be a blog
” Google “ is the most powerful and popular search engine in the world, but it is first and foremost the name of one of the biggest computer companies of
Traffic
The word traffic in SEO refers to all visitors who consult a website. There are several types of traffic that are : Direct, Organic, Paid, Referral, Social, Mail. To track
Reconsideration Requests
When a website is subject to a manual action or security issues, the reconsideration or consideration request is a step that allows it to end the penalty or security issue.
Yandex
Yandex, a Russian multinational company specializing in the marketing of Internet products and services, is known for the success of its search engine also called Yandex. While it was originally
Google My Business
“Google My Business” still abbreviated GMB is a free online directory offered by Google to help local businesses improve their brand visibility on the Net, including in Google search results
Potential Traffic
Potential traffic can be defined as the potential amount of organic visits that a page or website can receive from the search engine results pages (SERPs), according to its niche
Referral Traffic
The referral traffic represents all the visitors who arrive on your website through a page or another website. It is essentially users who click on a link found on a
Quality Rater
Quality Raters are a category of Google employees whose role is to evaluate the quality of search results. Quality raters, also known as Google Search Quality Raters, are people who
User engagement
User engagement is the term used for any interaction users have with your brand, website, product or app. It can be as simple as logging in, signing up for a
Google Analytics
Sometimes abbreviated GA, “Google Analytics” is a tracking tool developed by Google, to collect and provide valuable information about websites. It is a powerful web analytics application that provides information
SEO international
International SEO refers to all optimization practices aimed at generating traffic for a website from foreign countries. It can include traditional SEO techniques followed by some adjustments to improve the
Grey Hat
Grey Hat SEO is a set of SEO strategies and techniques that allow web marketers to get their site ranked among the top search results. As some web marketers say,
Mail traffic
traffic in digital marketing represents all the users that come from your email marketing campaigns. These are simply people who clicked on your site’s link from an email you sent
How to succeed in your SEO strategy thanks to content marketing?
SEO is an essential element for a successful web marketing campaign. The development of a good SEO strategy is done in several ways, content marketing is one of them. Of
What is the best image format for SEO?
The best image format for SEO depends on the content of your infographic. In this article, you will know which one to choose and why! To improve the SEO of
Google Search Console
Translated into French as ” Google Search Console ” and often abbreviated to GSC, the ” Google Search Console ” is an online tracking service designed by Google, to inform
Domain Authority
Authority is the ability of a website to rank high in search results when a query is made. This ability is usually due to domain authority, page authority and link
How to build a successful career in digital marketing?
Digital marketing is a fast growing sector and knowing how to define a good digital strategy is now an essential step for companies. Indeed, focusing on digital marketing allows them
Direct traffic
Direct traffic is traditionally defined as all visitors who manually enter the URL of a website or who click on a link added to bookmarks to access a site. But
8 Steps to Writing a Great Video Script
According to a Google study of its users, 7/10 of them turn to YouTube to solve a problem related to their work, studies or hobbies. This reflects the importance of
Google Trends
Google Trends is a feature of Google designed to search for trending topics. It helps determine the popularity of a specific term in Google Search, Google News, Google Images, Google
Yahoo
Founded in 1994 by David Filo and Jerry Yang at Stanford University, Yahoo represents one of the leading email and search engines in the history of the Internet. After several
SEO Contest
An SEO contest is a prize-giving activity that pits search engine optimization professionals against each other. The challenge is to achieve a higher ranking in search results for a specific
Link Disavow
Link disavowal is an operation that consists in asking Google to ignore certain backlinks when determining the PageRank. Google has created for this purpose, a tool in the Google Console
Redirection 302
The 302 redirect is an HTTP 302 code used to redirect a search engine or users to a temporarily replaced web page. It can be used on pages that are
Thin Content
In the field of SEO, thin content is considered as content of a web page that does not meet the needs of users or does not provide any value. We
On-Page SEO : Definition
Also called ” SEO on-site “, “ on-page SEO ” or ” on-site “, ” SEO on-page ” brings together all the common natural referencing practices that apply directly to
XML sitemap
The XML sitemap works as a kind of roadmap for a website. This guide takes care to lead Google to all the important pages appearing on the site. The XML
Universal Search
Universal search, also called “combined search” or “enhanced search” is one of the most important changes made by Google since its creation. It is a feature initiated and developed in
Prestashop : Complete Guide
With an estimated 6% share of the global market, PrestaShop is an innovative 100% French solution designed to facilitate the creation of e-commerce sites and the management of online sales.
WordPress: Complete SEO Guide
Used to create more than 40% of all sites on the Internet, WordPress is by far the most widely used CMS today. This popularity is justified by the ease it
Disallow
Disallow is a directive that webmasters use to manage search engine crawlers. The main purpose of this directive is to tell these bots in a Robots.txt file not to crawl
Networking Meeting #2 on October 7, 2021 at La Felicità
Like coworking spaces, the LinkedInLocalParis event is a “natural” form of networking, which makes it easy to connect with people from all walks of life! During this event, there is
Dust
DUST or Different URLs with Similar Text is when multiple URLs on a site link to a page on the same site. This is often content that is accessible from
Dofollow
Dofollow links are an HTML language used to help search engines track the various links on your website. When a link that points to your website is accompanied by a
Scraping
In the field of SEO, the term Scraping refers to a strategy employed by SEOs or digital marketers to collect and use content or data from other websites. Web scraping
How do I do mobile keyword research?
The arrival of smartphones has been a real cataclysm! They are everywhere: in public transport, in cafes, even in the street we have our backs bent and our noses on
ERROR 421
The 421 error or “HTTP 421 error” is a status code in the HTTP protocol that means that a request has been routed to a server that is not capable
Buy a theme: 10 best Websites
Since the advent of content management systems (CMS), it must be said that the creation of professional websites of any kind (blog, storefront, e-commerce …) has become much simpler and