HTTPS
Hyper Text Transfer Protocol Secure or simply HTTPS, is a highly advanced and secure version of HTTP. It is the application protocol through which all data communications on the Web
Definition
HTTP
HTTP stands for Hypertext Transfer Protocol . It is essentially a communication protocol used to conduct information between the client and a web server. HTTP was invented with HTML to
HTML Sitemap
A little different from XML Sitemap,HTML Sitemap is a page on your website containing links to every important content page on your website. In general, it serves as a guide
Google Page Speed Insights
Google PageSpeed Insights (PSI) is a tool that measures and reports on the performance of a web page on desktop computers as well as mobile devices using a combination of
Google Lighthouse
Google Lighthouse is an automated audit tool initiated by Google and available for free to test the performance, accessibility and SEO of a website. The tool is able to quickly
Google Knowledge Graph
The Knowledge Graph is a knowledge base that Google uses to compile its results which group together semantic information drawn from various sources. It includes a network of interconnected entities
Google Keyword Planner
Google Keyword Planner is a free tool provided by Google that helps advertisers and online content creators research keywords and gain valuable insights into what their audience is searching for.
Google bowling
Google bowling is a technique that consists in artificially building a massive number of backlinks to a website in order to make it go down in the search engine rankings.
Google bomb
Google bomb or Google bombing is an underground SEO practice that aims to improve the ranking of a web page for a specific keyword. It consists of increasing the number
Google Alerts
Google Alerts is a free notification service from Google that alerts users by email when new results appear in the search engine for a given keyword. It takes into account
Google +
Created by Google, Google+ is a multi-functional social networking platform that had made an impactful entry into the social networking arena. It disrupted the web with a rewarding journey before
Google Ads
Formerly called Google AdWords, Google Ads is a subsidiary of Google that sells advertising space to advertisers. The word “AdWords” comes from “Ad” or “Advertising” which means advertising and “Word”
Geotargeting
Geotargeting, also known as geotargeting, is classified as a geomarketing and internet marketing technique. It consists of locating the visitor of a site in order to offer him specific content
Featured Snippet
The Featured Snippet, also known as position 0, is a brief snippet of content from a website that Google deems relevant and provides in response to a specific user’s query.
Exact Match Domain
An Exact Match Domain or EMD is a URL that consists of the keyword or combination of keywords for which the website in question is supposed to be optimized. This
Error 521
Error 521 is essentially a Cloudflare-based message that usually occurs when the WordPress website server is unable to establish a connection with Cloudflare. ”Error 521 Web Server is Down” appears
Error 410
The 410 error is a response message of the HTTP protocol. Its appearance on a Web page indicates to the visitor that the resource he wanted to access is no
Error 404
The HTTP 404 error , more commonly known as a “404 error” is a response from a website’s server that means that the resource sought at the URL provided by
Error 400
The400 error, also known as “HTTP 400 error” or “400 Bad Request error” is a status code in the HTTP protocol that means that the request sent by the user
EAT
In SEO, the acronym EAT simply stands for Expertise, Authority and Trust. It can be translated into French by competence, authority and reliability / trust, which represent the three criteria
Duplicate content
Duplicate content refers to blocks of text that are either completely identical to each other (exact duplicates) or similar with minor differences, also known as near-duplicates. In SEO, duplicate content
DuckDuckGO
DuckDuckGo, abbreviated as DDG, is an alternative search engine to Google. Unlike the latter, its particularity is the protection of privacy and the display of the same search results to
Deindexing
De-indexing is an SEO practice that allows to indicate to search engines the removal or disrepute of certain pages. This can be content that is deemed to be of low
Keyword density
The keyword density is the number of times a keyword is cited in a content or on a web page divided by the total number of words on the page.
Crawler or Robot
A web crawler or robot (also called “crawlers”, “indexing robots”, or “web spiders”) is an automated program that methodically navigates the web for the sole purpose of indexing web pages
Content Spinning
Content Spinning is a writing technique that consists in producing new editorial content in an automated way from an existing original content by using a software. Content spinning is a
Cold emailing
Cold emailing is an email prospecting strategy that consists of sending an email to a potential customer with whom you have no prior connection. This person may not know your
Clustering
Also known as ” data clustering/partitioning” , clustering is an organization strategy that consists of partitioning a heterogeneous data set into homogeneous subsets. Each subset is obtained by grouping elements
Cloaking
Cloaking is a Black Hat optimization technique that consists in preparing different contents for the same query. As soon as the request is solicited, a first answer, well optimized, is
Camel Case
The English term Camel Case, > or > in French, is a notation that consists of writing sequences of words with the first letter of each word capitalized. But the
Caffeine
Caffeine is a program launched by Google in 2010 to update its web indexing and crawling system to meet the needs and development of the web. It significantly expands Google’s
Google Cache
The Google Cache, can be defined as the memory of Google that temporarily records snapshots or copies of web pages during the passage of crawlers. The objective of the search
Budget crawl
The Budget crawl is defined as the limit of pages that Google has set to explore on a website for its referencing. During the exploration, the search engine tries to
Bounce rate
Bounce Rateis the rate at which users access a page on your website and leave it shortly after without taking any further action. Reflected as a percentage, this statistic is
Blog
A blog is a type of website or part of a website where content is presented in chronological order, usually with newer content appearing first, followed by older content. Blog
Black hat SEO
Black hat SEO also called “black hat SEO” refers to all practices that go against the instructions for optimizing websites for search engines. Typically, the goal of these strategies is
Black box
A Black Box is a complex computer program whose inputs and outputs can be observed, but whose internal processes are not accessible due to their confidential nature. In the world
Bingbot
Bingbot is a web crawler that explores and indexes web pages since its launch in October 2010 by Microsoft. The data thus created feeds Bing, the search engine founded by
Bing
Bing, sometimes also called Bing Search, is a search engine developed by Microsoft, accessible by visiting Bing.com. It facilitates a standard web search, as well as specialized searches for images,
Title tag
A meta title tag is a short phrase placed in the HTML header to indicate to users and search engines the title of a page. Since it is the first
Meta Keywords tag
The Meta Keywords tag is a tag that appears in the HTML code of a Web page and lists the keywords and the most important expressions of this page. It
Meta Robots tag
A Meta Robots tag is a snippet of HTML code that provides instructions to search engines on how to crawl or index pages on a website. This gives you a
Meta description tag
A meta description tag is a short HTML attribute that adds an overview of the content of a page and is displayed below the title tag in search results. It
Meta tags
A meta tag is an element of HTML code that describes the content of your page not only to search engines, but also to Internet users who see your website
Hreflang tags
The hreflang tag, initiated by Google, is a snippet of code that specifies to search engines the language and geographic restrictions of a content. In other words, it is used
Pagination tags
The tag is an HTML tag used to indicate to search engines that the content is paginated, divided into several distinct sections and accessible with a few clicks. All of
Structured Data Tags
The Structured Data also known as Rich Snippet or Schema Markup, is often referred to as the “language of search engines”. It is an authoritative vocabulary that allows search engines
Canonical tag or Canonical URL
A canonical tag (rel = canonical) is a piece of HTML code that helps Google rank a specific page from a set of similar or duplicate pages. Generally, all websites,
Backlink
A backlink “Return link” is a link placed on a page of a Web site A to redirect to a page ofa W eb siteIt B.is considered as a backlink
Baidu
Baidu is a leading multinational technology company based in China, specializing in Internet and artificial intelligence (AI) related businesses. The company is behind the first search engine in China with
