B2C
The acronym B2C simply stands for Business-to-Consumer, which is a business model referring to the relationship between a company and end consumers. To be more precise, it is a system
Definition
B2B
The acronym B2B simply stands for Business-to-Business which is a business model that focuses on the sale of products and services from one company to another. The selling company, through
App Store Optimization
App Store Optimization or ASO is the process of optimizing the presentation of an app’s features designed for iOS and Android mobile devices. It is a mechanism that aims to
Link Anchor or Anchor Text
The anchor text, also known as the link anchor, is the only part of the link that users see on a page. This hypertext snippet of the sentence leads to
Analytics
Analytics is a term that simply refers to the analysis of data with the purpose of gaining valuable information. In SEO, it refers to all the methods that allow you
Alt text / Alt Tag / Text Attributes
The Alt text, Alt tag or text attribute (in French alternative text) is a description of images for search engines and for certain categories of people. Indeed, some blind internet
Algorithm
The term algorithm can be defined as a set of instructions designed to solve a given type of problem. At Google, algorithms are a system set up to search for
AJAX
AJAX is the acronym of Asynchronous JavaScript and XML, which means ”Javascript asynchronous and XML” in French. It is a method of communication between server and client that promotes the
Accelerated Mobile Pages or AMP
The AMP or accelerated mobile page is an open source project that helps webmasters to create web pages faster, but also adapted and optimized for mobile devices If you have
Manual action
The manual action is a Google penalty. It is imposed by the team in charge of evaluating the quality of searches to sites that do not respect the guidelines of
Above the fold
Above the fold refers to the part of a web page that is displayed directly to Internet users without them having to scroll down the page While it was possible
Youtube
YouTube is a video sharing platform that allows users to watch, upload, like and comment on streaming videos. It allows users to search for information or to be entertained on
Vertical search engine
A vertical search engine is said to be “vertical” when it is specialized mainly in the search for a specific type of content . Unlike a generalist search engine, a
Siri
Siri is an assistance software that performs tasks under voice instruction. It is available only on Apple devices such as iPhones, Ipads, Macs, etc. Its services are very diversified and
Local search
In the world of search engine optimization, ” local search” refers to a request launched on a search engine that includes a geolocation component in its formulation. In other words,
Google Maps
Google Maps is the name of the tool developed by Google to provide users with all the information they need about their location, as well as that of any specific
Organic Traffic
Organic traffic represents all users who visit your website from a non-paid organic search result. 53% of a website’s traffic comes from organic search results with a total of more
User Experience (UX)
From the acronym UX User eXperience,user experienceis a broad and generic term. It refers to the feeling experienced by Internet users when using or interacting with: a website, an electronic
Paid Traffic
As its name indicates, paid traffic is the set of visits obtained in return for the payment of a cost. This means investing money in paid advertising sites and platforms
Off-Page
Still called ” SEO off-site“ or “off-page SEO “ in French, the “SEO off-page “ represents all the efforts and techniques deployed outside a website to optimize its positioning in
Social Traffic
Social traffic is defined as all visitors who arrive on a website through social networking platforms. These are users who click on posts they are interested in on a social
Allow
In SEO, Allow is a directive that allows to manage the crawlers sent by search engines such as Google and Bing. Its main function is to tell these bots that
Datacenter
In its simplest form, a datacenter is a building composed of computer equipment installed together to process and store digital data. The search engine Google also has its own datacenters
Technical SEO
TechnicalSEO is theprocess of making sure that a website meets the technical requirements for search engines.It covers all the technical aspects that influence the presence and position of your website
Autocomplete or autosuggest
Autocomplete autocomplete, also known as “auto-suggest” or “autocomplete”, is a search feature that automatically provides suggestions to complete the word or phrase a user enters in a text box. It
User interface (UI)
The user interface (UI) refers to the means by which an end-user can control a computer, a website or an application for effective and efficient man-machine communication. A good User
Website
A website, also called internet site or simply site, is an assembly of web pages interconnected by links and whose access is defined by a web address . There are
User Generated Content
UGC or user-generated content is any form of content (text, posts, images, videos, reviews, etc.) created by people (not brands) and published on an online or social network User-generated content
Viral Content
By analogy to a virus in medicine, viral content in marketing refers to any type of published content that spreads very quickly on the web. It can be a blog
” Google “ is the most powerful and popular search engine in the world, but it is first and foremost the name of one of the biggest computer companies of
Traffic
The word traffic in SEO refers to all visitors who consult a website. There are several types of traffic that are : Direct, Organic, Paid, Referral, Social, Mail. To track
Reconsideration Requests
When a website is subject to a manual action or security issues, the reconsideration or consideration request is a step that allows it to end the penalty or security issue.
Yandex
Yandex, a Russian multinational company specializing in the marketing of Internet products and services, is known for the success of its search engine also called Yandex. While it was originally
Google My Business
“Google My Business” still abbreviated GMB is a free online directory offered by Google to help local businesses improve their brand visibility on the Net, including in Google search results
Potential Traffic
Potential traffic can be defined as the potential amount of organic visits that a page or website can receive from the search engine results pages (SERPs), according to its niche
Referral Traffic
The referral traffic represents all the visitors who arrive on your website through a page or another website. It is essentially users who click on a link found on a
Quality Rater
Quality Raters are a category of Google employees whose role is to evaluate the quality of search results. Quality raters, also known as Google Search Quality Raters, are people who
User engagement
User engagement is the term used for any interaction users have with your brand, website, product or app. It can be as simple as logging in, signing up for a
Google Analytics
Sometimes abbreviated GA, “Google Analytics” is a tracking tool developed by Google, to collect and provide valuable information about websites. It is a powerful web analytics application that provides information
SEO international
International SEO refers to all optimization practices aimed at generating traffic for a website from foreign countries. It can include traditional SEO techniques followed by some adjustments to improve the
Grey Hat
Grey Hat SEO is a set of SEO strategies and techniques that allow web marketers to get their site ranked among the top search results. As some web marketers say,
Mail traffic
traffic in digital marketing represents all the users that come from your email marketing campaigns. These are simply people who clicked on your site’s link from an email you sent
Google Search Console
Translated into French as ” Google Search Console ” and often abbreviated to GSC, the ” Google Search Console ” is an online tracking service designed by Google, to inform
Domain Authority
Authority is the ability of a website to rank high in search results when a query is made. This ability is usually due to domain authority, page authority and link
Direct traffic
Direct traffic is traditionally defined as all visitors who manually enter the URL of a website or who click on a link added to bookmarks to access a site. But
Google Trends
Google Trends is a feature of Google designed to search for trending topics. It helps determine the popularity of a specific term in Google Search, Google News, Google Images, Google
Yahoo
Founded in 1994 by David Filo and Jerry Yang at Stanford University, Yahoo represents one of the leading email and search engines in the history of the Internet. After several
SEO Contest
An SEO contest is a prize-giving activity that pits search engine optimization professionals against each other. The challenge is to achieve a higher ranking in search results for a specific
Link Disavow
Link disavowal is an operation that consists in asking Google to ignore certain backlinks when determining the PageRank. Google has created for this purpose, a tool in the Google Console
Redirection 302
The 302 redirect is an HTTP 302 code used to redirect a search engine or users to a temporarily replaced web page. It can be used on pages that are
