Thin Content
In the field of SEO, thin content is considered as content of a web page that does not meet the needs of users or does not provide any value. We
Definition
On-Page SEO : Definition
Also called ” SEO on-site “, “ on-page SEO ” or ” on-site “, ” SEO on-page ” brings together all the common natural referencing practices that apply directly to
XML sitemap
The XML sitemap works as a kind of roadmap for a website. This guide takes care to lead Google to all the important pages appearing on the site. The XML
Universal Search
Universal search, also called “combined search” or “enhanced search” is one of the most important changes made by Google since its creation. It is a feature initiated and developed in
Disallow
Disallow is a directive that webmasters use to manage search engine crawlers. The main purpose of this directive is to tell these bots in a Robots.txt file not to crawl
Dust
DUST or Different URLs with Similar Text is when multiple URLs on a site link to a page on the same site. This is often content that is accessible from
Dofollow
Dofollow links are an HTML language used to help search engines track the various links on your website. When a link that points to your website is accompanied by a
Scraping
In the field of SEO, the term Scraping refers to a strategy employed by SEOs or digital marketers to collect and use content or data from other websites. Web scraping
ERROR 421
The 421 error or “HTTP 421 error” is a status code in the HTTP protocol that means that a request has been routed to a server that is not capable
Error 502
The 502 Bad Gateway error represents an HTTP status code indicating that a web server got an incorrect response from the originating server. This type of error, which is displayed
Error 503
When a request to a web browser fails, the web server often displays an “HTTP 503 error” to locate the user. This message assumes that there is an HTTP 503
Infographic SEO
An infographic is an image that includes information and data combined from images, charts, graphs, diagrams and other graphic icons to provide lengthy information. It is an effective way to
Interstitial
Interstitials are defined as a type of “web page” that appears before or after the page (in a website or application) expected by the user. They block access to the
Authority SITE
An authority website is a website that is considered an “authoritative” site. They usually have a reputation for being accurate and trustworthy. An authority website usually has a large number
Impression
In marketing, an impression is a performance indicator that allows marketers to evaluate the number of views or engagements of a content (often a publication or an ad) on a
Error 504
The HTTP 504 Gateway Timeout error code indicates that the servers handling requests for a website are having problems communicating with each other. In other words, the main server responsible
NoIndex
The Noindex tag is a code that is added to web pages to indicate to search engines that they should not be indexed, even if they are crawled. In this
Term frequency*Inverse document frequency (TF*IDF)
TF*IDF or Term frequency*Inverse document frequency is a ranking factor that Google uses to analyze the content of websites. Translated into French as “Term frequency and inverse document frequency”, this
URL Parameters
Also known as “query strings” or “URL query parameters”, URL parameters are a means of tracking information and traffic to a website. They are the dynamic data inserted into the
Videos optimization
Video optimization is a set of techniques that involves formatting your video so that it is indexed and appears in search engine results for the keywords you want. It’s about
Sessions
“Session” is an important Google Analytics metric that represents all the interactions of a user on a website in a given period. It is the period during which a user
Not Provided
Not provide is the lack of data about the keywords that users use to find a site in the search term report in Google Analytics. This is information that Google
Site One page or Single page
A One page site is a site where all the content is gathered on a single page. This site format has become widespread thanks to the development of Internet browsing
Google Mobile-Friendly Test
Google Mobile-Friendly Test is a tool designed by the number 1 search engine to help webmasters test the adaptability of their site to mobile devices. This tool is part of
Siloing
The Silo concept refers to SEO a form of organization of content that consists of grouping the pages of a website by theme. The idea is to form blocks of
Algorithm Change
Algorithm Change is an update to Google’s algorithm that is characterized by the addition of a new ranking signal. These updates help refine search results and provide relevant answers to
URL Rewrite
URL rewriting refers to the process of modifying a URL in order to make it easier and more accessible to Internet users. Generally, this modification occurs to make the URL
Link Obfuscation
Link obfuscation is a technique that consists of hiding certain links that point to pages of questionable quality from search engines. The links are obfuscated in the website tree and
Pagination
Pagination is the practice of spreading large content across multiple pages to make it easy for visitors to navigate and view the content. In simple terms, the content is spread
Google Pirate
Google Pirate is an update to the number one search engine’s algorithm to punish or penalize websites that violate copyright law. This update specifically affects the ranking of piracy sites
Noogler
The expression “NOOGLER” is an English word that does not have a precise correspondence in the French language. It is in fact an affectionate word that the company Google created
Google Page Experience
Google Page Experience is an update that calls for a complete user experience approach to website SEO, website design and development. Indeed, this update gathers signals that measure how people
Local NAP Quote
A local citation is any mention of your organization on the web. It is any combination of your company’s name, phone number, address, zip or postal code and website address.
Guestography
Guestography is the practice of posting visual resources on external blogs in the hope of getting backlinks to a website. It can be an infographic that a given site offers
Google Fred
Google Fred is an adjustment to the main algorithm of the web giant, Google. This update is designed to penalize sites that are inundated with ads and driven by monetization,
Faceted navigation
Literally, the expression “Faceted navigation” means faceted navigation. It refers to a technique for classifying information that can be found on websites that deal with several subjects. Typically, these are
Conversion Rate
The conversion rate is the percentage of people who have completed a desired action out of the total number of people who have visited the site. This rate is a
Google Panda
Google Panda is one of the major filters of the Google search engine algorithm. The objective of this update is to improve the ranking of high quality pages and to
Google Hummingbird
Google Hummingbird is a complete overhaul of the main algorithm that the American firm uses to process search results. This major update uses conversational search to examine the intent behind
Orphan Page
A page is said to be orphaned when it has no link leading to it. Otherwise, it is an inaccessible page in the sense that no internal link leads neither
Google Possum
Google Possum is the name given to one of the recent updates to the Google search algorithm. It was launched in September 2016 and mainly affects local search results. Its
Google Pigeon
Google pigeon is an update specifically designed to provide users with relevant query results close to home. Otherwise, this update ensured that local pages had the opportunity to rank higher
Key Performance Indicator
The Key Performance Indicator (KPI) is a numerical element, a measurable value that must be determined before launching a marketing project. It is a marker that allows you to evaluate
Link Profil
The link profile is an indicator that proves to the search engine the quality or character of external links pointing to a page or website. Google takes this element into
User Friendly
User friendly is a term that describes the ease of use of a website or software, i.e. that users can use the technical system in a simple and intuitive way.
Banner Blindness
Banner Blindness is a term that explains the tendency of people to ignore banner ads they encounter on websites and elsewhere. It is a behavior that results from the limited
Sidebar
A sidebar is a vertical column placed to the right or left of the main content area of a web page. It is responsible for collecting secondary information from the
Top Heavy
The term ”Top heavy” refers to the update of the layout algorithm adopted by Google. It was primarily aimed at penalizing the ranking of sites that displayed a lot of
Taggage
Tagging can be defined as the action of tagging or marking something. To be clearer, it is a practice that consists in labeling or marking with freely chosen keywords the
Spamco
Spamco refers to any form of unwanted or irrelevant comment placed on a blog with the sole purpose of providing a link to the author’s site. This type of comment
