url

Uniform Resource Locator (URL)

THE URL means in English Uniform Resource Locator which is nothing else than a link or an address allowing any Internet user to access a web page, a file or

unique visit

Single visit

The term unique visitor is often used in marketing analytics to refer to a user who has accessed a website at least once in a given period of time. This

User experience UX (1)

User Experience (UX)

From the acronym UX User eXperience,user experienceis a broad and generic term. It refers to the feeling experienced by Internet users when using or interacting with: a website, an electronic

user interface

User interface (UI)

The user interface (UI) refers to the means by which an end-user can control a computer, a website or an application for effective and efficient man-machine communication. A good User

user-generated content

User Generated Content

UGC or user-generated content is any form of content (text, posts, images, videos, reviews, etc.) created by people (not brands) and published on an online or social network User-generated content

user engagement

User engagement

User engagement is the term used for any interaction users have with your brand, website, product or app. It can be as simple as logging in, signing up for a

URL parameter (1)

URL Parameters

Also known as “query strings” or “URL query parameters”, URL parameters are a means of tracking information and traffic to a website. They are the dynamic data inserted into the

User Friendly (1)

User Friendly

User friendly is a term that describes the ease of use of a website or software, i.e. that users can use the technical system in a simple and intuitive way.