Angers SEO agency: how to make the right choice ?

Do you want to increase the number of visitors to your website? Thanks to our SEO expertise and our knowledge of the local market in Angers, we are well placed to help you increase your web traffic and your customer base.

Let’s discuss your project if you need an SEO Consultant. 👨‍💻

Natural referencing (SEO) refers to a set of techniques and practices aimed at optimizing the visibility and positioning of a website on search engines. The goal of natural referencing is to succeed in attracting organic traffic to a website in order to improve its notoriety and attract qualified visitors.

Local SEO focuses specifically on optimizing a website’s visibility in local search results. It aims to improve the ranking of a site in searches carried out from a given geographical location. Local SEO is particularly relevant for businesses with a physical presence and looking to attract customers in a specific geographic area.

To search for a service or product on Google, only 0.63% of Internet users will click on the 2nd page of the search results. Through SEO, businesses can improve their website rankings and be ranked on the first page of Google results. Such visibility generates more traffic and significantly increases business conversion rates. Whether in terms of sales, appointments made, visits, contracts signed…

Google uses over 200 ranking criteria to evaluate and rank web pages in its search results. An SEO agency based in Angers has the know-how necessary to optimize your website according to these criteria. This will make your website more eligible to rank in the top Google results when local customers search for your products/services online.

Better knowledge of the local market in Angers

An SEO agency in Angers specializes in local SEO and therefore has a better understanding of the needs of consumers in the region. This expertise is crucial for achieving good SEO results, effectively targeting the company’s audience and attracting new customers.

Have better visibility on Google Maps and in local results

Local SEO agencies are recognized for their expertise in SEO strategy specific to a given geographic area. In Angers, a local SEO agency will help you be more visible on Google Maps and in local search results. So, when Internet users in Angers search for your products or services on Google, your business may appear among the first results.

Have better visibility on other search engines

Although Google dominates the online search market, there are other significant sources of traffic to exploit such as Bing, Yahoo, Baidu… By using an SEO agency based in Angers, you will be able to attract clients from these different search engines and further increase your online visibility.

Obtain a better return on investment

Choosing a local SEO agency is a profitable investment to improve the SEO of your website. By opting for their services, you will benefit from their know-how in local SEO, while benefiting from affordable prices.

🔍 Proximity with the SEO agency for better monitoring

Working in collaboration with a local SEO agency allows you to benefit from a better proximity relationship. Unlike a remote SEO agency, it is much easier to set up in-person meetings with a local agency. This promotes better monitoring of the work. In case of suggestions or a particular concern, you can easily contact the SEO team in charge of your SEO.

A good SEO experience

Prefer SEO agencies with several years of experience, they are efficient and more responsive. At Twaino, our experience and expertise in natural referencing have allowed us to support several companies in their quest for visibility on the web. Whatever your niche, our team of SEO specialists will be able to provide you with the necessary support to effectively achieve your business objectives.

A good reputation and better customer reviews

Look for SEO agency reviews and recommendations. To do this, you can consult testimonials from their previous customers online. You can also ask for customer references to get more concrete feedback. For more transparency,discover testimonials here of some clients who give their opinions on their collaboration with the SEO agency Twaino.

A diverse portfolio with successful projects

Ask the SEO agency to provide you with examples of projects they have worked on and the results obtained. This helps assess their ability to achieve good results. You candiscover case studies here which present step by step how the SEO agency Twaino managed to obtain results on the site of some of its clients.

⚙ A consistent SEO approach and methodology

Find out about the strategies and methodologies used by the SEO agency. Make sure they comply with SEO best practices and are tailored to your business goals. At Twaino, we adopt a White Hat SEO approach in accordance with Google guidelines in order to guarantee you long-lasting SEO free of penalties.

Collaboration based on communication and transparency

A good SEO agency should be transparent in its actions and reporting. Make sure she communicates with you regularly, provides detailed performance reports, and is willing to answer your questions. Because it is your website and your business, with Twaino, you will periodically receive SEO analysis reports. We also organize interview sessions to discuss the new performance of your website and collect any concerns you may have.

No unrealistic promises

Be cautious of SEO agencies that promise instant results or guaranteed rankings. SEO is a complex process with several fluctuating factors to the point where no agency can guarantee you precisely how many days your site will be 1st on Google. At Twaino, we don’t make unrealistic promises. However, we are confident that you will significantly improve your site’s ranking and traffic after a few months.

Reasonable pricing and a well-detailed quote

Compare prices from different SEO agencies, but don’t choose based on price alone. Evaluate the added value the agency can bring to your business and consider the potential return on investment. With Twaino, you have a detailed quote with a flexible pricing system that adapts to all needs.

Optimize your website for search engines yourself

With this solution, you have full control over the decisions to be made for the SEO of your website. It is also a solution that will potentially help you save money. However, referencing your website yourself requires patience due to the complexity of SEO. On the other hand, by using an SEO agency, you benefit directly from the expertise and experience of a team of specialists. It’s a choice that allows you to achieve your goals more quickly.

Hire a freelance SEO consultant

A freelance SEO consultant is able to optimize your website for search engines. Working alone, the SEO consultant is also more flexible and can easily respond to specific needs. However, this can also prevent it from carrying out an SEO campaign optimally. If you need to entrust specific optimization tasks, hiring a freelance SEO consultant remains a useful choice. But, if you are looking for a more complete SEO service, it is preferable to use an SEO agency to benefit from a more qualitative service.

📍Build an internal SEO team

A company that has frequent SEO needs can set up its own team of internal SEOs. This is a choice that allows you to better control the SEO strategy to adopt. However, it can be more expensive for the company. Indeed, it will be necessary to recruit staff and potentially invest training costs, without forgetting the purchase of certain paid SEO tools. On the other hand, an SEO agency already has a qualified team and has access to all the necessary SEO tools. Plus, you won’t need to pay the agency full-time, which is especially cost-effective for small businesses.

Thanks to the SEO audit, our team of SEOs will analyze all your web pages in order to diagnose the problems that affect their ranking on search engines. The SEO audit covers, among other things, the architecture of your site, the list of targeted keywords, the quality of backlinks, loading speed, mobile friendliness, etc. It is an essential step in establishing an effective SEO strategy.

Competitive analysis or Benchmark

For every query you don’t rank well on Google for, your competitors are one step ahead of you. An SEO competitive analysis (Benchmark) allows us to evaluate your ranking compared to your main competitors on Google. We then collect enough information by spying on their optimization strategies to make your website more competitive on search engines.

Content Marketing

If you want to dominate your market, a good content strategy is inevitable to get there. At Twaino, our professional web editors are available to write attractive content tailored to your target audience. Regardless of your sector of activity, our team of web editors will know how to find the right words to properly present your message and reach your target audience.

Keyword research

For better visibility on search engines, it is essential to optimize your web pages using relevant keywords, frequently used by your target audience. At Twaino, we have the latest keyword research solutions, allowing us to identify all the important key terms to focus on to improve your website’s SEO.

Optimizing high-converting landing pages 

To maximize conversion rates on your website, optimizing landing pages is an essential step. Our team of SEO experts specializing in on-page optimization will improve the quality of your landing pages. Whether it’s the home page, the service pages or even the product pages, we will be able to encourage your visitors to action. Whether it’s making a purchase, making an appointment or requesting a quote.

Shopify SEO

As an SEO agency, we also provide SEO services tailored to Shopify stores. Thanks to our team of e-commerce SEO experts, we are able to give significant visibility to your products to a wide audience. The optimization strategies we implement, specifically designed for the Shopify CMS, are a valuable asset to improve your SEO performance and boost your sales.

Campagnes de backlinks

As your website acquires quality backlinks, its reputation with Google increases, giving it a privileged position in the search engine results. Our SEO campaigns aim to improve your backlinks profile, with the aim of consolidating your website’s domain authority on Google for better online visibility.

SEO Technique

At Twaino, we understand that the natural referencing of a website also requires a technical approach. This is why our SEO services also cover the optimization of the different technical aspects of your website. Whether it is the architecture of the site, the indexability of your pages or the management of 404 errors, we make sure to offer you better performance from a technical point of view.

Google My Business optimization and management

Google My Business is one of the essential tools for local business SEO. At Twaino, we take care of optimizing the Google My Business profile of your company in Angers. An optimization that will allow your customers to easily find the location of your establishment on Google Maps.

Managing local citations

In order to optimize your visibility in search results in Angers, it is essential to have good local citations for your business. At Twaino, we take care of managing your citations and ensure that they are relevant in the different directories. Our main goal is to help you obtain good positioning in local search results and this also involves managing local citations.

Managing your online reputation

E-reputation is an aspect that is of increasing interest to today’s businesses. Whether on Google, Facebook, Trustpilot or any other review platform, it is crucial to have a good online reputation. Nearly 90% of Internet users consult online reviews before making a purchasing decision or choosing a service. At Twaino, we provide you with a team of experts ready to support you in managing your e-reputation.

A White Hat SEO approach compliant with Google guidelines

Black HAT SEO optimization techniques are punishable by Google. At Twaino, we are committed to only using White Hat SEO strategies that comply with search engine guidelines. Thanks to these, we ensure quality SEO, free from possible Google penalties.

An eco-friendly approach that combines SEO performance and digital sobriety

The main objective of our SEO agency has always been to help companies improve their online visibility for better turnover. At the same time, we also remain committed to an eco-friendly approach by planting trees to limit our ecological footprint.

Play the transparency card with periodic detailed SEO reports

Communication is an integral step in an SEO campaign. With Twaino, we inform you of the evolution of our SEO service and especially of the results we obtain on your website. This is possible thanks to our detailed SEO reports followed by interview sessions to discuss and gain further clarification.

Flexible prices adapted to all needs

Regardless of the size of your business, we believe you are entitled to quality SEO services. This is why we offer flexible SEO rates that suit all needs. Tell us your expectations in terms of online visibility, we will be able to offer you a better offer for better value for money.

A 100% SEO agency for lasting results

A 360° SEO agency offers a bit of all services. At Twaino, we focus our resources on a single specialty: SEO. This makes our services more effective for more impactful results.

Online SEO training

At Twaino, you will also find online training on natural referencing. Whether you are a beginner or a professional, we offer modules suitable for all levels.

SEO consultants

The role of the SEO consultant is to review websites and develop optimization strategies. It also involves providing advice to clients on best practices to improve their search engine rankings. The SEO consultant can also perform SEO optimization tasks, such as keyword research, link building and SEO data analysis.

The SEO content writer

The web editor specializing in SEO is responsible for writing content for the agency’s clients. He generally has versatility that allows him to write different types of content such as blog posts or product descriptions. In addition to this, the SEO web editor has mastery of on-page optimization rules. This allows him to judiciously insert targeted keywords into the content he writes.

The web developer

The role of the web developer within an SEO agency consists of ensuring compliance with good technical optimization practices on client websites. Among his responsibilities are the implementation of an SEO friendly architecture, the optimization of loading speed and the guarantee of optimal mobile compatibility of the site.

The social media manager

It may happen that some SEO agencies also integrate social media specialists in order to manage the online presence of their clients on the various social platforms. Indeed, social media can have an indirect impact on website SEO.

Use a robots.txt file

Make sure your site has a properly configured robots.txt file. This file tells search engine crawlers which parts of your site should be crawled and which parts should be excluded during indexing.

Create an XML sitemap

An XML sitemap provides a structured list of all the important pages on your site that you want search engines to index. Submitting this file to Google Search Console or other similar tools also makes it easier for your website to be crawled and indexed.

Use an effective internal link structure

It is importantthat your site has a consistent internal link structure. Concretely, this means that each page of your site must be accessible by following a link path from the home page. This way of organizing your pages helps search engines discover and easily index them.

Optimize meta tags

Use relevant meta tags, such as title and description tags, for each page on your site. Then make sure these tags contain relevant keywords related to the content of each page.

Use friendly URLs

Your site URLs should be user-friendly and descriptive. To do this, we recommend that you insert your main keywords. This is a way of directing search engines to understand the theme developed on each page.

Optimize content

You must also createhigh-quality content without forgetting to optimize it for SEO. For successful optimization, insert your main keywords in the different tags, including header tags (H1, H2, etc.), title and metadescription tags. Also use bulleted lists to cite listings. Also form short sentences with well-structured paragraphs to make it easier for search engines to read.

Improve loading speed

Site loading speed is an important factor for crawlability and it can be optimized in several ways. This will include optimizing images, using the browser’s caching functionality, and compressing CSS and JavaScript files. It is also important to choose a good host to ensure fast loading times.

Use appropriate redirects

If you need to move or delete pages, use appropriate redirects (301 or 302 redirects). This makes it easy for search engines to access these redirected pages.

Check crawl errors

Monitor your website crawl reports regularly. These reports are generated by webmaster tools such as Google Search Console for example. By doing this check periodically, you can detect crawl errors, unindexed pages, or any other issues that could affect the crawlability and indexability of your site.