SEO agency in Caen: how to make the right choice?

Want to improve the visibility of your business in Caen? With a team of qualified SEOs and a better knowledge of the region, our SEO agency can help you get more online traffic and expand your customer base.

LET’S DISCUSS YOUR PROJECT

Natural referencing is a digital marketing strategy that consists of optimizing the performance of websites in order to improve its ranking in the list of organic search engine results.

The ultimate goal of SEO is to help companies get quality traffic and record better conversions (sales, appointments, contracts, etc.).

Although Search Engine Optimization (SEO) and Local SEO share some commonalities, these two approaches focus on different aspects of online optimization.

Traditional SEO focuses on global search engine optimization, while local SEO focuses on optimizing for local searches.

Local SEO involves actions such as setting up local pages, creating geolocated content, optimizing Google My Business listings, etc.

Local SEO strategies are therefore particularly suitable for establishmentspremises looking to attract customers to their area.

The first result of a Google search gets almost32% of all clicks Andmoving up a single rank in search results can increase your click-through rate by 30.8%.

Which usually results in increased conversions, sales, and brand awareness. This is why SEO is so valuable for any business looking to grow its business.

SEO natural referencing is not a fixed field as evidenced by the many updates that Google brings to its algorithm each year.

SEO agencies are constantly on the lookout for the latest SEO trends in order to offer you quality services to achieve your business goals

Benefit from personalized services for an SEO strategy adapted to your objectives

Unlike remote SEO agencies, an agencylocal East better able to provide a personalized SEO service, tailored to each client’s needs and goals.

With Twaino, we assign you a single point of contact who remains the point of contact through which you can address all your questions and concerns during the SEO campaign.

Know the local market well to better reach your target audience

Being a local SEO agency, our team of SEO experts is used to optimizing websites for geolocated queries.

With our SEO expertise and our knowledge of the local market in Caen, we have the necessary means to understand the search intent of your target audience and attract them to your website.

Understand the local competition to better differentiate your business

At Twaino, we understand that your local competitors are not necessarily your main competitors on Google.

With an in-depth analysis, we will be able to draw inspiration from their SEO approach to optimize your website and make your business more competitive on Google.

Get better visibility on local search engines

Local search engines work differently depending on the regions of the Internet users. A local SEO agency better understands these differences and can optimize your website accordingly.

As a local SEO agency in Caen, we can help your business rank well on local search engines (Yelp, GMB, PagesJaunes…) when people nearby search for your products or services online.

🔍 Benefit from affordable rates for a better return on investment

In addition to better mastering local optimization techniques, local SEO agencies offer prices that are generally more affordable than those of national agencies.

Choosing a local agency is therefore an opportunity for local businesses to benefit from quality services at a reasonable cost.

Easy communication for better follow-up

Working with a local SEO team greatly facilitates communication due to the geographical proximity, which is invaluable for having a better follow-up.

Based in Paris, Twaino is a natural referencing agency which is also present in Caen to support local companies in building a better online reputation and expanding their clientele.

Which way are youget my website listed on Google?

To obtain good results, it is true that cEach site requires a specific SEO plan that is adapted to it.

However, this does not prevent a competent agency from explaining the main lines of its strategy to you from your first meeting.

With Twaino: 

• We always start our SEO campaigns with a thorough audit to identify issues impacting site SEO. 
• Then, an SEO strategy will be developed based on the information collected during the audit phase. 
• And finally, we proceed to the phase of creating new articles, optimized around your keywords. 

This last step allows us not to lose the performance obtained on your site while aiming for higher objectives.

How do you plan to create backlinks to my website?

Although backlinks are an important factor in SEO, they must be obtained naturally, by proven methods and in accordance with the guidelines of the Google search engine.

Beware of agencies that offer you to buy links or use automatic backlink building solutions to improve your website’s SEO.

Can I consult some of your past achievements?

A successful SEO agency should have a proven track record on previous projects and should have no problem presenting their portfolio to you.

At Twaino, we pride ourselves on our craftsmanship and experience, which has allowed us to work successfully for many brands such as MADCITYZEN, ON OFF, PROTECTAM, STUDIO ROMEO, YOGI TOY, BEARWWW and many more. Here are some case studies which present in complete transparency the results obtained on the sites of our customers and the referencing plan put in place to achieve this.

⚙What do you think of Google recommendations and black hat SEO techniques?

We place great importance on adhering to Google’s guidelines, as the use of fraudulent optimization techniques can negatively impact a site’s rankings and traffic.

That’s why our SEO experts are committed to strictly adhering to these guidelines, to ensure that our clients enjoy long-lasting rankings and traffic, without the risk of Google penalties.

How soon will my site be ranked first on the targeted keywords?

In SEO, hehe SERP landscape is notorious for being so unpredictable that no specialist can guarantee with certainty when a website will rank first. An agency that makes such promises to you is probably unreliable.

At Twaino, we are convinced that a well-developed optimization plan in accordance with search engine recommendations is the key to attracting traffic and improving its ranking on the SERPs.

How can I follow the progress of your work on my website?

Because it’s your business, we understand your need to track the performance of your website.

That’s why at Twaino we regularly send our customers comprehensive analytics reports that include all important data, such as number of active visitors per month, total clicks, bounce rate, conversion rate and domain authority.

These reports will help you understand how your site is doing and measure the impact of our SEO strategy on your traffic and search engine rankings.

If I decide to end our collaboration, what will happen?

It is true that an SEO strategy can take several months to show results.

However, this does not allow an agency to use malice in the SEO contract to try to force you to continue the collaboration.

If I have a specific question or concern, can I contact you?

The main advantage of collaborating with an SEO agency in Caen is to take advantage of the proximity to establish better communication.

If you have any questions, suggestions, or specific concerns that you would like to discuss, please do not hesitate to contact us.

What are the prices for your service?

To allow any business to benefit from quality SEO services, at Twaino, we offer a flexible pricing system that adapts to all needs.

Tell us what your expectations are in terms of online visibility and we will be able to offer you the appropriate offer for a better return on investment.

During your SEO campaign, will my website be completely redesigned?

In SEO, it is not always necessary to completely redesign a site before improving its referencing for search engines.

At Twaino, our audit results allow us to stick only to the essential changes to be made to reference your site without making it unrecognizable.

Optimize your website for search engines yourself

Although this solution is economical, referencing your website on your own requires a certain level of expertise before producing satisfactory results.

In the absence of SEO skills, it would be wise to call on an agency to benefit from the know-how and experience of a team of SEOs whose core business is SEO.

Call outa freelance SEO consultant

The choice between a freelance SEO consultant and an agency depends on several factors, including your requirements and your budget.

If you’re looking for a more comprehensive SEO service, an agency is probably still the best option, as they have the skills to run an SEO campaign.

However, if you need specific SEO tasks, a freelance consultant is the right choice.

📍Build an in-house SEO team

Opting for the creation of an SEO team within your staff offers the advantage of keeping control over the methodology and the means used to reference your site.

However, this solution can quickly become expensive because you have to pay full-time staff and sometimes invest in their training without being sure of obtaining satisfactory results.

Conversely, hiring an agency specializing in SEO is more effective since it has qualified staff who have had to work on several projects. In addition, an agency specialized in SEO has the responsibility to achieve the objectives agreed upon before your collaboration.

The SEO audit allows us to understand how the pages of your website are structured, how the keywords are used, the quality of the incoming links, the performance of the site in terms of loading speed and user experience, as well as other factors that influence ranking on the SERPs.

All of this is useful for identifying elements of your current strategy that need to be optimized and untapped optimization opportunities.

SEO competitive analysis

Who are your main competitors on Google? And what are they doing better than you? Competitive SEO analysis allows us to identify the keywords your competitors rank well for and the strategies they use to achieve such positioning.

By drawing on the information collected, we can improve your SEO strategy and make your brand stand out from the competition.

Content Marketing

Through content marketing, we can help your business create and share quality content with your target audience.

By producing informative, entertaining or useful content, we can improve the visibility of your business online, drive traffic to your website, improve the engagement of your visitors and retain your existing customers.

Keyword research

Equipped with the best keyword research tools, our SEO specialists can list all the most relevant terms that describe your products/services.

By then strategically using these keywords, we will succeed in getting your pages to rank in the top results when potential clients search for your services online.

Optimizing your high-converting landing pages 

Landing pages are one of the key elements of an effective marketing strategy. By properly optimizing your landing pages (the home page, product sheets, category pages and service pages), we can improve the user experience of your site and convert your visitors into customers.

Shopify SEO

If you’re a Shopify store owner, our SEO CMS team can help you get your products in front of a wide audience for better click-throughs and more sales.

With Shopify SEO expertise, we will be able to properly optimize your product sheets in accordance with the specifics of the CMS.

Backlink campaign

Getting a good SERP ranking also largely depends on the number of backlinks a site receives.

At Twaino, through backlinks campaigns, we will know how to optimize your current profile and get you natural links from quality websites.

Which will improve your Domain Authority score as well as your eligibility to rank on the first page of search results (SERP).

SEO technical

A complete SEO plan also involves Technical SEO. By optimizing the technical factors of your website, our specialists will allow Google robots to better understand your site, better index your pages and make them more accessible to users.

Google My Business optimization and management

Optimizing your Google My Business profile is important because it can help boost your online visibility and attract more local customers.

A well-optimized profile can help your business appear at the top of local search results, provide useful information to potential customers, improve reviews and ratings, and improve your customer trust.

Local citation management

Accurate and consistent local citations can help customers find you more easily in local search results and online directories.

This makes it easier to communicate with your audience and helps establish a good reputation for your brand.

With Twaino, our team of Local SEO experts can ensure the consistency and accuracy of your local citations for better visibility on local search engines.

Managing your online reputation

Lhe majority of consumers consult online reviews before making a purchase or reservation decision. It is therefore essential that your company takes a proactive approach to safeguarding its reputation.

With Twaino, our team can help you monitor online commenting platforms such as Google, TripAdvisor, Facebook and TrustPilot to effectively detect and manage any negative comments that could harm your brand image.

A 100% SEO-oriented strategy for more impactful results

Twaino is a 100% SEO agency. That is to say that we only offer natural services (without advertising or buying links) to reference the website of our customers.

Unlike 360° agencies that offer several services at once, we have decided to focus our efforts on what we do best: SEO. This makes our results more impactful and above all sustainable over time.

White Hat SEO techniques, free from Google penalties

Because we are aware that the use of black hat techniques can be detrimental to the reputation of a website, our SEOs scrupulously respect the guidelines of search engines.

With us, you can be assured of getting relevant and lasting traffic, without the risk of incurring penalties from Google.

Well-costed periodic reports for transparent monitoring

At Twaino, we realize how important it is for our customers to keep up with the changes we make to their content.

To be transparent, we provide each of our clients with detailed and concise analytics reports on the status of our SEO campaign.

In addition, we provide reliable SEO analysis tools that allow real-time access to all the data in our reports for more transparency.

An SEO friendly approach for a more responsible environment

Our main goal has always been to help brands improve their online traffic and increase their sales.

Nevertheless, we do not lose sight of the importance of the environment and that is why we are actively committed to adopting an ecological approach.

We therefore make the effort to plant trees in order to offset our environmental impact as much as possible.

Flexible rates to meet all needs

All Any size business deserves quality SEO services, which is why we at Twaino have implemented a pricing system to suit any budget.

Whether you are an independent professional, a retailer, a startup or an SME, we will find the solution best suited to your profile for effective and affordable SEO.

SEO training for better SEO skills

If you have time and want to increase your presence on Google and other search engines, we give you the opportunity to understand the basic principles of SEO.

We organize SEO training that will be useful to you, whatever your current level, in order to master the essential skills for referencing a website.

SEO consultants

He is in charge of analyzing clients’ websites, identifying technical problems and proposing solutions to improve their referencing.

The SEO analyst

For each project, the SEO analyst performs detailed analyzes on organic traffic, keyword performance, as well as competitor data and market trends.

The SEO writer

The SEO writer is responsible for producing search engine optimized content that meets user needs and search algorithm expectations.

The Keyword Research Specialist

Its role is to perform keyword research to identify relevant search terms to target on web pages as well as in general marketing strategy.

The web developer

He is responsible for implementing the technical solutions recommended by SEO consultants to ensure that the site has been coded in accordance with the rules of natural referencing.

The SEO Project Manager

As the name suggests, the SEO Project Manager is responsible for planning and managing clients’ SEO projects in collaboration with other team members (consultants, developers, and writers).

The SEO Data Analyst

It collects and analyzes SEO data in order to measure the effectiveness of SEO strategies and identify untapped optimization opportunities.

The social media specialist

He manages social media marketing campaigns to improve customer visibility and engagement on social platforms.

Analyze keywords

Start by doing thorough research for keywords relevant to your business and industry.

For this, you can use tools such as Google Keyword Planner, SEMrush or Ahrefs to get keyword ideas.

Create an editorial calendar

Plan content topics ahead of time to ensure you have enough time to research, write, and optimize for SEO.

Write quality content

Create content that meets users’ needs, that is informative, useful and that answers the questions they have. Also, be sure to use the list of keywords you previously compiled.

Optimize your content for search engines

Your titles, meta descriptions and H1 tags should be optimized for SERPs (search engine results pages).

For this, it will be a question, among other things, of proposing catchy titles or descriptions, of respecting the limit of the number of characters required and of strategically using the targeted keywords without falling into over-optimization.

Share your content on social networks

Sharing your content on social networks can allow you to develop a community on these networks.

This is an additional source of traffic and important enough to be neglected.

In addition, these shares can also generate quality links and improve your backlink profile.

Track the results of your content strategy

Use analytics tools like Google Analytics to track the performance of your content strategy and make changes based on the results.

Collaborate with SEO experts

By collaborating with SEO specialists, you can take advantage of their know-how and knowledge to achieve your SEO goals without making rookie mistakes.

By following these different tips, you should be able to succeed with your content strategy and notice an improvement in the visibility of your site as well as its organic traffic.