Video Transcript
Hi this is Alex, I hope you’re doing well. Today I’m going to show you
my favorite marketing tools. So, I’d rather tell you right now, the list I’m about to present is
list that I’m going to present to you, it’s perfectly subjective, it’s really a list
it’s really a list of tools that I like, that I use and that I want to show you
i would like to present to you. So the first tool I really like is Google
Analytics. If you don’t know Google Analytics at all
it’s a tool that is free, that is ultra powerful and that
is often, unfortunately, extremely badly used. Why? Because in fact
it’s not the most “user friendly” tool
so it’s not the easiest to use by default, you need a minimum of settings
and you have to use filters, so overall, it requires
quote, it requires a little bit of power, in any case, to look into it a little bit, before
a little bit before you really understand how it works
how it works. But why is Google Analytics really powerful?
Because first of all, what it will allow you to do is to
to see where your traffic comes from?
You have a website, there are people who come on it, but actually these people
where were they before they arrived on your site? So they can
come for example from social networks, they can come from other websites,
they can come from your emails that you will send, they can come from an
from an organic point of view as well. In short, there are many ways to come to your site
and succeeding in understanding exactly what the sources of your traffic are
it will be relevant because afterwards you will be able to
prioritize certain sources rather than others, and this is going to be something interesting for you to
something interesting to look at for you. Then, another element that will be
possible to do thanks to Google Analytics,
it will be possible to check which of your blog articles are the most
the most attractive. Why do you want to do this? Simply because
in fact, when you have a website, I recommend you to have a blog, and you will write
you will write articles. These articles will be more or less interesting for the users
more or less interesting for the users, in any case they will go up
more or less well. And so, you will see that by writing articles
there are bound to be some of them that will be above the rest, that
will be your flagship articles, and so follow what are your flagship
your flagship articles, it will allow you, firstly to optimize these articles so that they
articles to make them even better, on the one hand, and on the
on the other hand, it will really allow you to see what interests
your audience and then succeed in writing other articles that
that are in the same vein of things that are already working. Okay… Then
third point, Google Analytics will allow you to track conversions,
a website, when you create a website it’s to do something with it, you
want to sell more products, or you want to get emails, in short the idea is to
get emails, in short the idea is to have a conversion at a given time
or at some other time. So for example, if you have an
e-commerce site, the objective will clearly be to
if you have a blog, one of the objectives could be to get the emails of your customers
for example, to succeed in obtaining the emails of your
if you have a blog, one of the objectives could be to obtain the emails of your audience, in order to be able to contact them directly. In short, there are always conversion methods,
there are always conversion methods, and Google Analytics will allow you to do this
allow you to do that.
When you have a website, you absolutely have to have conversions because it
because it allows you to follow concretely if you succeeded in getting more
e-mails or succeeded in making more sales, it’s crucial.
So, the last point, it’s more of an anecdote. If you have
a site that you have just created, don’t expect to have organic traffic
if you have a site that you have just created, don’t expect to have organic traffic, that is to say traffic that comes directly from Google, before at least six months,
it’s between six months and a year. Okay. So there you go, that’s more of an
anecdote than anything else, that point. Second tool that I recommend
Google Search Console so like Google Analytics, Google Search consoles is
free and ultra powerful. It will allow you to track your
organic traffic. What I recommend, then
organic traffic is simply when people are going to do a
search in google and find your website and so you click on it and come to your
on it and come to your site. Okay. What I recommend is that you
to couple the two tools namely Google Search consoles and Google
Analytics. It will allow you to have a lot of information
of information, so it’s really a good thing.
What is the purpose of google search console? First of all, it will allow you to
correct earlier some errors that may be present on your site
present on your site. First point and especially from an SEO point of view, it is
sEO point of view, it is ultra powerful to monitor and especially to optimize
optimization, for example in terms of CTR, the “Click to Rate” but also in terms of
but also at the level of impressions, for example, for keywords and the
positioning of your pages in Google, so if all that doesn’t speak to you, I’ll have
you, I will have the opportunity to make other videos where I will go into
in a little bit more detail on these points, but basically you should know that
if you have a website and you want to optimize your content you
you absolutely have to have Google Search consoles
because it’s really the tool that will allow you to have an analytical look at the information and
on the information and therefore optimize in an extremely efficient way, and not
and not to do “random”. Okay. The third tool is “Ahrefs”, so AHREFS
unfortunately, it’s not a free tool, it’s not free, it’s paid but it’s a tool that from my point of view is
but it’s a tool that from my point of view is indispensable. Basically, it’s really
a tool that will allow you to track backlinks. In SEO
generally speaking, and if you have a website
there are two things that will have to be prioritized if you want to rank well
in Google. First, it is the fact of having quality content, first
point. Second point, it will be the fact
to have a lot of backlinks. So thanks to AHREFs you will
you will be able to follow your own backlinks,
why not, but what is interesting is that you will be able to
see the backlinks of the competition. So if there are other websites
that are in your area, well you’ll be able to see what their backlinks
their backlinks, this is really important.
Second point, you will be able to see the keywords, on which your competition, your
competition, your competitors rather, are
positioned. This is also interesting because it
be inspiring if you want to create new content, and well
you’ll be able to see what works for others and therefore
you to be inspired to make sure that you have articles that are even
better than what the competition is doing. And keywords plus
traffic generation, indeed thanks to AHREFs you will
see what are the articles for example, which brings the most traffic to your competition and
your competition and so it’s interesting to be able to try to
capitalize on it, to try to get this traffic too.
Thanks to Ahrefs, you will be able to get more backlinks
especially by targeting, so by trying for example to contact sites that
have already proposed backlinks for the competition, and so you can
contact these websites to make sure that if you ever
make a similar article, or on a similar theme to have these
backlink there too. If backlinks is something that
you, I will have the opportunity to make another video to
video to explain in more details what it is.
Then, fourth tool SemRush, SemRush is extremely similar to Ahrefs, it’s
similar to Ahrefs, these are the two main competitors, let’s say, for this type of tool
type of tool. One of the contributions of SemRush is that you will be able to see
you will be able to see the advertisements that are proposed by your competitors, by
competitors, by competing websites, so it can be something
useful thing. Overall, if you have the
budget, I advise you to couple Ahrefs and SEMrush
because finally you will have much more information and especially
you’ll be able to compare the different information you’ll get, and therefore, it will
you will be able to compare the different information you will get, and consequently, it will allow you to have a view that will be a bit more reliable, let’s say, when
more reliable, let’s say, when making choices about particular keywords, or that kind of
or that kind of thing. Knowing that, between the two, between Ahrefs
and SemRush, if you have to choose I would recommend
Ahrefs because it’s extremely powerful, there’s a great degree of
of details let’s say and I know that overall I’m much more precise and I have
i know that I’m much more precise and I have much more knowledge in general with Ahrefs, so there you go
i know I’m much more precise and I have much more knowledge in general with Ahrefs, so that’s the tool I prefer.
The last tool I’m going to introduce to you is SumoMe. So SumoMe
first of all it’s a plugin for wordpress.
It’s free up to a certain limit, and overall it’s going to allow you to
allow you to do something quite simple, it will allow you to set up
pop up windows on your website.
This is particularly useful when you want to collect emails, because
because you should know that when a person visits your website, there is a lot of
sure your website, there are very few chances that it returns in the future, thereafter
the future, subsequently on your website again. So, that’s why
it’s important finally to succeed in capturing these emails there in fact.
So, the audience is important to succeed in capturing this
audience, and when this audience offers you
their emails. Finally, you will be able to contact them directly, in a much easier way
directly, in a much simpler way. It also allows you to SumMe
to do A/B testing, so that’s what it means concretely,
is that when you have different pop-up windows, you can
tests, for example by putting different images, by putting different texts, and at the end
different texts, and at the end you can compare what works best according to the audience
the best according to the audience and therefore capitalize on what
works best. So that’s pretty interesting.
You can also do some parameterization over time, and especially in terms of
of pop up appearances, so overall, it’s a plugin that is extremely well done, the only
extremely well done, the only downside to this plugin is that
is that sometimes it can tend to slow down your website a little, so depending on
website, so depending on the speed of your
the speed of your website, it may or may not be worth it to
to install it. From my point of view, anyway, it’s something that is really
interesting. So that’s it, I’m done here so for this
i hope that you will be interested in this video, that you will have enjoyed it.
Just to conclude, let’s say, when you have a website, try to
try to have an approach that will be analytical, and therefore
professional, in relation to what you are going to do. To do this, install
google Analytics and Google Search consoles, these are tools that are free, so
are free, so there is no reason not to have these tools, and above all it will allow you
and above all it will allow you to have a much more rigorous approach to your
rigorous approach to your content creation, because you’ll be able to gauge what works
finally be able to gauge what works, adapt, understand what your audience wants, and
your audience, and understand where your audience comes from, what your
audience wants. In short, it’s absolutely essential to have this kind of tool.
Ahrefs or Semrush, depending on your budget, unfortunately there are no good tools that do this for free, at
good tools that do this for free, right now, there are some things that I will
things that I will have the opportunity to present to you
but overall most of the time it’s not as good as
of these two tools. So, it’s not free, if you don’t have the
budget I’ll have the opportunity to make other videos to present you solutions that
solutions that are not perfect but that can be modalities, let’s say, in any case, that will allow you to
in any case, it will allow you to have information that will not be ideal
but better than nothing in quotation marks. So that’s it, I’m done, see you soon
for the rest…
