Content Strategy

here we go, so in fact the content strategy

it’s basically what I want to show you in this video is how

how I plan things typically on the website I’m going to create

so we’re going to create a website but it’s always interesting to think about

even before creating a website what kind of content

we’re going to be able to put on it and so for that I’m just going to share with you

simply share with you because I plan to do my business in a

main way and let’s centralize it will be oriented around the is you

okay that just means one thing is that the core of what I’m going to put on my site will be

i’m going to put on my site is going to be to leave it to the only

lessio will not really in fact what I will do and what I would like to

also indicate with you is that there for example what I am doing with you is not really

with you is not really content is so high what I am doing with you finally is

i’m doing with you is more related to the

business creation

a second thing also a second thing in the creation

of company there is a doubt aspect which is that to make the creation of sites

you can also put the fact for example to make a business

on line of agreement thus created its company

website creation up and there I like is under online business

ok then what I’m going to what’s

interesting in this is going to be the online marketing aspects and basically what I’m

and basically what I’m showing you here is the way to say

approximate so the way I see it at the moment so it will be

perhaps once again there is a strong chance that it will be brought to

evolve but you understand that in fact at the beginning so I have a kind of

niche so that’s going to be there is you which globally is going to regroup also other

topics such as online marketing which will include other topics around the creation of

around the creation of websites and online business which will group together

other things that will be the creation of business

ok so the core is you but at no time am I going to stop myself from

online marketing, website creation, online business creation, in other words, and I prefer

business creation in other words and I prefer to tell you

right now what I’m going to do is exactly what you shouldn’t do

do in fact why because typically here in fact

when you want to do things properly

we always start with a niche, okay, so here we’ll typically say that the niche would be there too, a

niche would be there too, a niche that is much bigger

or a market that is a little bit bigger, it’s clearly online marketing

something that is even bigger than the mark and online marketing

it’s going to be the creation of websites and online business and the thing that’s

even bigger is going to be business creation in general so

you’re going to tell me why you know you’re making a

why are you going to make a mistake well actually I consider that

it’s not really a mistake simply because what I’m going to do in the next few years

going to do in the next few years videos is that typically I’m going to

create a website is an online business in front of you okay

typically it’s this part here so and the thing is that actually to

get an online business and fada content creation and sio ébats in

any case I’m going to have to create a business I’m going to have to

business and I’m going to have to have some knowledge of online

i’m going to have to create content is so high so in fact my idea I know

i don’t know if we can talk about strategy because I don’t really like the

i don’t really like the theme strategy when we talk about start-up know that I’m going to

i know that I’m going to try to optimize things that I might not have

i’m going to try to optimize things that I might not have shown you, like for example, how to create a company

company, showing you that my business model is

business model showing you how to make a website

giving you tips on how to market online, is this something that

was that something that was necessary the answer is clearly no then

you’re going to tell me why are you doing this, I’m doing this

simply because it’s something I should have done in any case

i should have done for example the fact of creating a web site

in any case to be able to create my agency or

business & see you in any case I should have created a website at some point

website so rather than not doing anything with this content

this content well this content there I will try to maximize it from

i’m going to try to maximize it from the start and why is it that finally it can be

interesting it can be interesting because for example

i’ll try to maximize it from the start and why it can be interesting because, for example, the acid right now I’m walking down the street

and I say to no one are you interested in this and if oh well

if oh well there is very little chance that the person answers yes because

first of all there is very little chance that the person knows what it is

the and if I say yes these terraces and referencing in

google it allows to be well ranked at once

it speaks a little more but there and so high strictly speaking it’s not very

speaking in the end and so the idea is that I’m going to try as much as possible to

to reach a large audience, not because I want to reach a large audience, but simply because

audience that is large but simply because my business creation

creation of online marketing websites etc are audiences that are much

wider and that I can touch in a direct way by having so much the company

so in fact my strategy was clearly reversed compared to what is done

to what is done let’s say to the usual to the usual is what

i would advise you if you’re ever starting a business

most of the time don’t do what I do in fact simply because

if you do it well sometimes it can work like this

can fail royally is actually what you have to do in the absolute beginning

it’s actually to start knowing the opposite process than what I’m going to do

for example, normally you have to start on a night in the first instance and if you

for example and ifo and after the you grow on balls

when you have reached ten years the whole of your audience of your

audience sorry about that problem there in that case you can grow on

on online marketing when these reaches online marketing

you can grow on website creation and online business and once it’s done here and

once it’s done here and there basically if new on business creation

you have a logic where you start small and then you grow

normally that’s a pretty good approach because you’re actually getting

authority quickly on a place on a market or on a very specific niche and then

specific niche and after this authority you can have a growth thanks to that

growth. What I do is that I have a different

different approach but in fact the idea again for me is to really try to optimize

really to try to optimize as much as possible the content that I do is

typically game could be for example to make a blog where I talk only about s there is

okay that’s something I could do or a website where I only talk about

i could make a website where I only talk about the cia and try to make this website become

the french reference in russia in the d’accord the thing is that in fact what

what will be a bit of a pity is that I would deprive myself of all the potential

potential content that I will create in any case by making my site and so

the idea is simply to maximize what I do not only

because it’s going to help a lot more people but also for example the

people who will be interested in the is you in any case they will be interested in

be interested in online marketing issues and in all cases they will be interested in

case they will be interested in website creation and business

and so basically my goal is to make sure that

is to make sure that at some point, for example, depending on us, people will be able to

depending on us people will locate themselves for example there are already people who will

located here and they will they are simply between quotation marks in the

discovery how is it done to create a

website a company okay and potentially will maybe they will

see a but content that is going to be here is so not little by little will say ah

well I’ve already seen this person there talking about creating a business

it’s interesting and when this same person can be at some point it

will happen on the creation of websites or online business

maybe if we go and see my content that will be here

and little by little the same thing for the until hop they will arrive

on the content that will be linked to the content and ifo then another way to

is to try to have a kind of funnel vision so the

visions I’ll have the opportunity to go into a little more detail on

but basically I didn’t necessarily produce this

but I’m going to talk about it anyway, so there on

the end of the tunnel, that’s when people are going to buy your product in the

the top of the funnel, the next ones are often the moment when

finally at the bottom people will end up on your site

because you’ve given them information, so it could be an article, it could be a video

article it can be a video it can be whatever you want so there

it’s really the first part of the funnel is typically there in the

the idea is really to try to create as much content as possible on these

to create as much content as possible on these issues

as quickly as possible, so here is the information in the first part of the

the second part of the tunnel is to make sure that these

people there become lidd so in other words for example there are

people are complete strangers, quotation marks, or they know me

not necessarily where they’ve seen a video of me or they’ve seen a content an article

and it’s okay the second part so it’s turning people into leads

that means what it simply means that typically the people who

who helped the training and some of them I’m going to offer them for example some

content for example a free ebook or for example

for example joining my mailing list or that kind of thing and

typically that’s people who are going to be even more interesting to me and

interesting to me and then they’re poking around

at the bottom of the tunnel validate it’s going to be to get those leads at the end

ba which is a local conversion so potentially they buy a goal

product or service where something is typically agreed upon when you

the more you have a more important information at the beginning

the more you have an ability to obviously reach a number of people who are going to be at different

be at different levels in the advancement of, for example, their

creation of companies or creation of business but it allows us to touch

let’s say to our audience which is going to be much larger here so to the extent

i had to create my company and badji thing

it was finally interesting to be able from the start

to be able to materialize this content is to make the thing much more interactive

more interactive and then the other aspect in my inverted comma

quotation marks my content strategy is the fact that here you see to the extent that I’m going to create

to the extent that I’m going to create I’m going to give you information on creating

business on website creation on online marketing and on

all of this in fact it allows me to do one thing in a global way that is going to be to

to increase my authority in fact, so the authority

you have to understand as authority of websites or authority of people

who has quotation marks of influence, that would be a big word perhaps because

at the moment for my case in any case I prefer to tell you that I am not

i’m not an influencer at all, but in any case I have the conviction that

in any case I have the conviction that by creating good quality content by

by sharing things that will be important for people and help people in a way that

and help people in a way that will help my brand’s authority

the authority of my website will be stronger in fact objectively I tell you

my personal authority I don’t care I’m not at all someone who is going to be in

i’m not someone who’s going to be in a mode where I want to be popular or anything but overall

understand that the authority given to this person must necessarily be much more

important in fact because it will be much more known etc etc

so the idea is really there in terms of my content strategy

here again and I prefer to tell you that I am at the beginning of the entrepreneurial path

entrepreneurial path, so for this company in any case

the objective is to do this at first, then of course

is it going to evolve it’s quite possible

for example the theme of the elements on which I’m going to adjust my content

content or I’ll do things in a slightly different way

once again, when we start, nothing is set in stone

it’s going to evolve, it’s going to fluctuate according to what people are interested in

depending on what people are interested in, and also depending on the feedback you give me

well, my content will also be brought back to evolve constantly, so there you go

i hope you’ll enjoy this video and that you’ll be able to get things out of it

things for you for your business and for the future and in any case we’ll see you soon for a

see you soon for a next video