The biggest mistakes in SEO

mistakes that can be made in SEO.

So, one of the biggest mistakes from my point of view that we can make

when we start in SEO, is the fact of having an approach that will be

way too aggressive. When I talk about an aggressive approach in fact, it is often

close to what we can call blackhat SEO. I will have the opportunity

to do more videos on the subject to explain in more detail what

what it is. But in summary, there are two main typologies in SEO. There is on one side

one side is whitehat and the other side is blackhat. The whitehat, it will be with

people who will respect the guidelines or rules that are proposed by google and therefore

proposed by Google and therefore, there is no risk of penalties.

Then on the other side, there are people who do blackhat

in other words, who try to increase their traffic by having

practices that are not at all tolerated by Google. The blackhat

globally, so I’m talking about little tricks, it goes even further than that

it’s a real field in itself, there is a real expertise with

people who do blackhat at a high level.

But you should know that it’s an activity that from a legal point of view

legal point of view, which is not problematic, let’s add legal.

On the other hand, there is a kind of sword of Damocles that will be on your

website and therefore on your business. Because finally you will succeed

to get more backlinks or you will succeed in getting more

traffic. Precisely with techniques that are not

will not be accepted by Google. My feeling about this is

personally and for my agency, Twaino, I only implement SEO campaigns that are

campaigns that are Whitehat for a reason that is quite simple,

is that finally, Google always catches up

people who are doing blackhat. It’s a matter of days, weeks, months or years

years depending on the complexity. But at some

but at some point it’s not going to hold up. Algorithms are getting smarter and smarter

intelligent. Therefore, it is not, from my point of view anyway, a good approach to have a

good approach, to have a purely blackhat approach for a website

a website. And if you’re a client and you want

results in SEO, all the people who are going to tell you that

you that they are able to get results immediately with SEO, beware because most of the time, the immediate results

most of the time, the immediate results except in rare situations in the rare

most of the time it will be blackhat.

So indeed, SEO in a general way, it is something that must be in a logic of medium to long term.

And globally, if you have a

website, really consider your website or your blog as a

business. Therefore, have a long-term logic

term logic. If your idea is to make

a lot of money quickly,

you’re not necessarily going to respect the rules of Google and therefore

you’re not going to respect the rules of Google and therefore, at some point, it won’t hold.

So, it’s much more interesting to do things correctly and to have

a visibility, a long term vision. Because, if you want to have a business that is going to last, this is what I wish you

what I wish you. So should we totally proscribe the

blackhat SEO? So my answer to that is no.

Why, because even if I personally, I do not do blackhat SEO, it’s

do not do blackhat SEO, it is always interesting to see the techniques that

techniques that can be used by people who are doing black hat to potentially

potentially be inspired by them and try to transform and adapt them to

whitehat SEO. So overall, it’s a good perspective

because often blackhat, the people who do blackhat are

experts in their field. And therefore, in any case those who do

and therefore, at least those who do it well, they are real experts and so there is really a possibility to capitalize on their knowledge. And then

to return these processes to the whitehat. So, another

so, another mistake that can be made, and in fact, it can be

quite similar to what people who do blackhat SEO can do

people who do SEO blackhat, is to propose content

of bad quality. The content of poor quality and

especially in quantities, it worked a few years ago,

now it clearly does not work at all. So there are

updates from google especially with google panda. And

globally, if you have content that is thin content, it’s called thin

thin content, it is not appreciated by google and

it’s not used by users either.

So really try if you have pages that are really too massive or

content that is of poor quality or poor, globally try, to go up in

power. Or at least, write more words

go into more detail, in short, to make quality articles.

At the moment, quality is much more important than

than anything else in the end. So, think user experience, think quality

it’s very important. For example, one of the methods that

used to be to do, for example, automatic translations via google translate

for example, one of the methods that could be practiced before was to do automatic translations via google translate, in particular with plugins. For example, there are some articles in French that you can translate into English,

there are articles in French that you could make, and automatically it

can be translated into other languages. So, the problem with that is that

probably, the translations are often with google translate well

now it’s improved. But overall it’s not of an exceptional quality

first of all. And secondly, so if

you have pages that are basically very thin so with less than 300 words, and

and you translate that into other languages,

it’s also going to be considered as thin content or

thin content. Therefore, really try to offer content that is going to be of quality.

So in conclusion, there are two factors that are very important to rank

in google. The first element is content, “content is king”. This is the case

and globally then SEO in general can evolve

a lot but it has been tried since the beginning a kind of constant

with google. If you make quality content and if this content is useful to the readers your content will

if you make quality content and if this content is useful to readers your content will rank well so it’s both reassuring.

Because there hasn’t been any big changes in relation to that. And you should know

that if you ever want to put your money where your mouth is on something

quality it will work for you. Another thing is backlinks,

so that’s part of the other important factor. From

from my point of view, this factor of backlinks in the future is probably going to

at least on me it’s my feeling and my hypothesis, I think that this factor will

factor is going to lead to a little bit less importance. And that the content will

even more important because in fact the backing is when third party sites put

third party sites are putting in URLs from your

your own site. The more you have the more positive it is. The

problem with that is that right now, there’s a real parallel market of

quotation marks of buying and selling backlinks. And in the end, it distorts the

“game, it distorts the game with Google. Therefore I think that backlinks

will still be an important factor in the future. But it’s going to be

decrease compared to the importance that it doesn’t have

currently. So that’s it for this

video. It was a quick video. I’ll have the opportunity to do a lot more,

including really focusing on SEO per se. But really,

between blackhat SEO, whitehat SEO, I’ve made my choice.

After that, it’s up to you to see what you want to do with your website.

But if you have a business logic and therefore long-term logic,

whitehat SEO is a very good way to do it and it’s the best way to do it

best way to do it in fact. Because with blackhat SEO, at some point

you’re bound to get caught by the patrol and so

google will penalize you, it’s just a matter of time. Another element, the

content, make sure you have quality content because at the moment

and in the future it will be strengthened. We can no longer at the moment

we can no longer have tons of pages where there is content that is

extremely poor content that is not very useful for users. And

potentially not structured correctly.

In short, from an SEO Onpage point of view, we are not on something correct. So overall, put

to make sure that your content is of very good quality.

see you soon