Why is AB testing important?

So first of all, AB testing, what is it? In fact, the idea is quite

simple. When you have a website, do not assume that it is

set in stone. It must be something that must be

dynamic and should therefore lead to change regularly, to be modified

regularly. So the objective of AB testing is finally to be able to

compare, for example, two pages with an identical product and try to see

finally which page will allow you to have the most leads or the most sales

lead or the most sales. So finally AB testing is the fact of

different texts, different images, different videos, for example

different videos. And these tests will allow you to see finally, well

what the best results are and according to these best results, well

finally it’s going to try to iterate on these good results to make sure that

that they become even better and so on.

So that’s why AB testing is an interesting approach because

ultimately, it’s always a kind of process improvement. So

continuous improvement of your website, your pages

and so on. So on the other hand, there are

conditions for it to work. First of all, there must be

there is absolutely volume. There’s no point in doing AB testing

if nobody comes to your website. And you have absolutely no traffic.

There’s no point in doing it, especially since the problem is that if you

do AB testing and there are not many people,

then you risk making active conclusions which

that are not at all the right ones. So volume is something

important. Another point is time

you are going to make changes, leave a week, two weeks, three weeks depending on what you

weeks, depending on what you set out to do, to see if the results are

relevant or not. And don’t make changes for example every day

because if you make changes every day, well, in the end you’re not going to be able to really compare what you’re doing with what you’re doing

you’re not really going to be able to compare what works and what doesn’t

i agree. So for that there are several tools for

aB testing. And in particular a tool that is interesting

called SumoMe which is a wordpress plugin. And so, thanks to this, you will

be able to do AB testing for emails, especially for

email popups. So you will be able for example, to adjust the text and images

for your popups and therefore to conclude what works best,

you will have statistics. And you will be able to

actually compare the different versions that you have proposed and therefore

delete what doesn’t work, and keep what works best.

Try to improve it even more. You also have in SumoMe, by the way, it’s the same thing with crazy Egg, so

the same thing with crazy Egg, so the second tool,

a feature called Heat map. And so with Heat Map, if you don’t

what it is, in an extremely simple way, in fact your

website you will be able to activate this

Heat map. And so you will see this website with different types of

from red to green to transparent. And in fact, it will

simply mean that when you have red areas

it means that users are clicking a lot on this type of buttons or often

buttons or often navigate to this type of place earlier than others in fact.

And this is interesting because it will allow you to see

what the user’s path is and therefore, well, you’ll be able to adjust your content and

you’ll be able to adjust your content and your website

according to that. Then there are two other tools that can be

interesting, so Qualaroo which allows you to do user feedbacks and optimizer which

feedback and optimizer which allows you to optimize your website

optimization solution. So, it’s also useful for

aB testing. So, AB testing is something that is important

because your website is not set in stone.

It is constantly evolving and for that, well, there are tools that exist

to help you analyze what works and what does not work so well

well. In any case, regularly modify

its text, regularly modify its images or its videos,

is something that should be natural

and that you should consider as normal from the start. AB testing is about

to improve your performance and therefore your sales and your turnover

really something that works extremely well and that will therefore help you

of business for the future. See you soon!