SEO TOOLS

With all the offers flooding the market, we have to admit that it’s not always easy to find the ideal SEO tool, between cost, quality, efficiency and all the other criteria needed to really meet your business needs

Whether it’s your first time choosing an SEO tool or you want to switch from one SEO tool to another, there’s always a lot of information to dig through in order to make the right choice

At Twaino, we believe that an informed user will always know better, which is why we thought of gathering in one space, a list of over 300 useful SEO tools to perform the usual SEO tasks and improve your brand visibility

• How to use our SEO tools platform?
• And how can it help you?

Together, let’s find out!

Twaino SEO Tools Platform: Interface and User Guide

Before you start discovering the platform’s features, it would be helpful to first familiarize yourself with its interface

Twaino SEO Tools Platform Interface

For technical reasons, Twaino’s SEO tools platform has a simple and uncluttered design with the bare minimum to allow you to get to the point

At the top of the page, you have the menu which includes

• SEO AGENCY: To discover the cities in which Twaino agency is present with the different sectors of activity for which our services can help you;
• SERVICES : To discover the services that Twaino agency offers to its clients
• RESULTS : Find out about case studies (illustrated with screenshots) that show how we have effectively helped our clients improve their brand visibility and help them generate new visitors
• RESOURCES : To discover Twaino’s blog as well as the SEO tools we have personally developed to help our users in their quest for visibility on the Net
• CONTACT : To find out the address of Twaino’s agency in Paris or to contact us directly by email or by phone;
• SUPERMARKET BASKET: To discover the Twaino products that the user has put in the basket
• TWAINO BRAND LOGO: To return to the home page of the site at any time

A little further down, you have the platform itself with three (03) search bars to filter the results by type of TOOLS, type of PLATFORM and by PRICE:

Scrolling down the page, you have the rendering of your search with by default a first page of SEO tools already proposed

Each tool is represented by

• Its logo
• A preview image
• Its name with a link to the official page of the tool
• And a short description

In the footer, you have a pagination system to easily navigate from one results page to another

How to use Twaino’s SEO tools platform?

Our platform is very easy to use and especially dynamic, meaning that the data processing is done automatically

You don’t need to click on any SEARCH or VALIDATE button before the platform generates a proposal of answers for your search.

The appropriate tools for your search criteria are suggested as you refine your search. To use it

• Go to the official page of the platform
• Click on the search bar below the “TOOLS” label to bring up the text cursor
• Enter or select directly the type of SEO tool you are looking for

The platform offers you the ability to choose multiple items at once with the last ranked one at the top followed by a ✔ sign at the end to give you a rendering of the item(s) you have chosen

You can click a second time on an already selected item to deselect it

Automatically, the platform generates a list of tools that match your search criteria

Generally, when the type of tool chosen is too generic, the proposed results may extend over several pages

You can then further specify your search by using the last 2 filters. To do so, you can

• Click on the search bar below the label “PLATFORM” to bring up the text cursor
• Then enter or select the type of platform you want to use the tool on

• Click on the search bar below the “PRICE” label to bring up the text cursor
• Enter or directly select the “price” option you want: FREE, PAID and FREEMIUM

You can then browse the results and click on the name of a tool to go directly to its official page

SEO platform and SEO tool: Definitions and difference

What is a referencing platform?

An SEO platform can be seen as a professional tool designed to research, implement, manage and evaluate aspects of your site’s visibility on search engine results pages

With a SEO platform, you will be able to on a single working environment

• Research new ideas
• Create content relevant to your niche
• Optimize it for search engines
• Audit the different aspects of your site
• Monitor the acquired SEO performance
• Etc.

In addition, an SEO platform allows your marketing team to centralize all data in one space for more collaborative work

Simply put, an SEO platform allows your company to perform all possible SEO tasks without the need for spreadsheets or manual processing

What is the difference between an SEO platform and an SEO tool?

As previously explained, an SEO platform is a suite of SEO tools for a more optimal management of all tasks related to improving your brand’s visibility on SERPs.

https://www.twaino.com/blog/marketing/google-data-studio/

An SEO tool on the other hand is usually used for a very specific purpose and in a specific area of SEO

For example, there are tools specially designed for keyword research, link analysis or technical audit of a site

So when the user wants to search for relevant keywords to then create new content and analyze the links inserted, he can end up working on 3 different SEO tools

This may seem more difficult to manage than someone working on a single SEO platform with tools already integrated

But the advantage here is that you have the ability to choose the best tools in every aspect of your site’s SEO

For keyword research, for example, you have the freedom to choose the best SEO tool in the business for deeper and more comprehensive keyword research

If you also want to have free tools or discover new solutions in an area, you have the freedom to test them and make your own experience

Twaino SEO tools platform: what is it and why use it?

Now let’s find out what our tool platform is and how it can help you

What is the Twaino SEO Tool Platform?

Twaino’s SEO Toolkit can be confused with an SEO toolkit, but the difference here is that it’s more like a vast directory of tools

We don’t provide an all-in-one solution, but a list of SEO tools that you can browse and experiment with to perform most SEO tasks including

• Content optimization
• Link building
• Backlink analysis
• Technical SEO
• Position tracking
• Keyword research
• And SEO for videos

Why use Twaino’s SEO tools platform?

We understand that without a recommendation or experience in the field, it can be difficult to find your way through the pile of SEO tools that abound on the net

Twaino SEO agency has therefore thought of making your task easier by bringing together on a single platform all the tools you will need to work on the referencing of your site on the pages of search engines

The advantage of Twaino’s SEO tools platform is that it is

• A free solution: Our platform is completely free to use, meaning you don’t need to subscribe to any package or even register before using Twaino’s SEO tools platform.
• Online and responsive solution: The other advantage with our platform is that it is available online and adapted to all terminals, mobile as well as desktop. You don’t need to install a program before using it and it remains accessible 24 hours a day
• A regularly updated directory: At Twaino, we constantly stay on top of the latest trends in the SEO industry. We therefore dispense with the hassle of continually researching the latest SEO solutions. Our platform is regularly updated to provide you with only the most current and functional tools
• A directory of tools adapted to all types of platforms and all budgets: Whether your site is made in WordPress, Shopify, Joomla, Magento or whether it is a web application, you will find on our platform tools that will be really adapted to it. If you also want free, paid or freemium solutions, you can filter the results and get tools that meet your search criteria

5 Benefits of using SEO tools in your marketing strategy

Just ask a marketer about the importance of tools in a marketing strategy to understand that SEO is also about the ability to collect reliable data and know how to interpret it

Overall, it is obvious that the use of accurate, reliable and easy-to-use SEO tools remains a definite asset in a SEO strategy

But when we look deeper into the issue, we discover other aspects that confirm the usefulness of SEO tools and prove that there can be no real SEO strategy without the use of tools. If you are not convinced, here are 5 good reasons that should convince you

1. Analyze the SEO strategy of the competition

Conducting a good SEO tactic is also knowing how to keep an eye on your competitors to be more competitive in your industry

Although you can do this manually, there are SEO tools like SEMRush or SpyFu

that are specially designed to spy on competitors’ strategies

Source : SEMRush

Thanks to these tools, you have access to exact figures on the performance of your competitors such as

• Their traffic
• Their ranking on the SERPs
• The different sources of their traffic
• The content that brings them more traffic
• The platforms on which they manage to get more visibility
• Etc

You can then use this valuable information to readjust certain aspects of your current strategy such as the backlink profile or the targeted keywords

2. Save time and money with automatic SEO audits

Comprehensive and in-depth audits are essential to understand the technical state of your site such as SEO threats and opportunities to exploit

But the fact is that performing the most comprehensive audit possible manually is often very expensive and time-consuming to conduct

Fortunately, there are SEO tools available today that can reduce the cost and time invested in an audit by as much as half, if not more

We have for example Screaming Frog

which is an excellent free crawling tool that allows you to identify possible problems on your site that could ruin its SEO such as

Source : Screaming Frog

• Orphan pages
• Missing title tags and meta descriptions
• Dead links
• HTTP errors
• Shallow or too deep pages
• And many others

There are also other paid solutions such as SEMRush or Majestic

that completely automate the auditing process with detailed and easy to understand reports starting at $100 per month

3. Find with precision the keywords with high conversion potential and profitable for your business

Contrary to what many people think, finding a good keyword to target on your site is not limited to identifying the most searched keywords by Internet users

Search volume is certainly an important factor in the keyword research process, but it is far from being the only factor to consider

Other factors also come into play such as

• Search intent: A highly searched keyword does not necessarily lead to a sale, a service or any other form of conversion;

• Variations of the main keyword: For example, targeting the main term “pizza” without thinking about variant expressions such as “margherita”, “4 seasons”, “take away”, etc. would be very unfortunate because not all Internet users use the same expressions to search for a service, a product or an establishment
• The SEO difficulty level of the keyword: If you are a new online store, we agree that it will be difficult to quickly beat the giants of the field like Amazon or Alibaba on competitive keywords. What would be wise is to grab “small wins” with keywords with low SEO difficulty to gain some notoriety before coveting more competitive keywords
• The advertising cost per click: When keywords seem to meet almost the same criteria, the cost per click could serve as a good indicator to break the tie and help you choose the priority keywords
• Etc

With dedicated SEO tools, you can analyze all these factors to accurately find the keywords that are really profitable for your site

In addition, these tools can analyze your current keyword profile such as

• Keywords on which you already have good positions on the SERPs
• The keywords that need a boost in terms of SEO effort to improve their ranking
• The keywords that should be abandoned because they do not bring you any traffic even though you are well positioned
• Etc.

As you can see, using dedicated tools allows you to conduct well-researched keyword research with hard data rather than speculating on guesses or imaginations

4. Track your site’s progress through key performance indicators

When it comes to seeing SEO performance, many website owners simply look at their ranking in Google search results

However, there are many other equally important metrics that should be monitored such as

• Organic traffic
• Conversions
• Bounce rate
• Etc

It will probably be difficult for you to calculate these different metrics yourself. And this is why the use of SEO tools is still important because they allow you to have the real values of these metrics and to evaluate the effectiveness of your SEO strategy.

Depending on your objective and the niche of your business, you can check the key performance indicators (KPIs) you need to know

• Keyword ranking
• The Domain Authority
• The number of backlinks
• Traffic
• Forms submitted
• Sales recorded
• Calls to action;
• Click-through rate;
• Engagement of your community on social networks;
• Etc

All of these metrics will measure your site’s traffic, but also the conversion rate that comes with it. With tools such as Raven Tools, you even have the possibility to follow individually a keyword and the backlinks generated

You can also filter the results on a given date range to better appreciate your efforts over a given period.

5. Clearly communicate a detailed report to your customers or partners

The other advantage of using SEO tools is that you can easily generate detailed deliverables to communicate your ROI to your clients or partners

If you are a marketer, it is normal that your clients ask for the results you get regarding the increase of traffic or sales on their sites. With a dedicated SEO tool, you will be more credible since the reports generated are well detailed

SEMRush’s reporting features, for example, allow you to generate customized reports and send them to each client

21 tools that you can find on Twaino’s SEO tools platform

1. Twaino’s free online word counter

This is a tool developed by the SEO agency Twaino to allow people involved in content creation to control the length of their texts

Whether you are a webmaster, translator, community organizer, web editor, journalist or writer, Twaino’s free word counter is a useful tool when creating your content

In addition, the tool has other interesting features such as recording the density of keywords or giving an estimate of the reading and speaking time

For an existing web page, you just have to paste the URL address and the tool will also provide you with the number of words the page contains, the density and the reading time

2. Ahrefs

Ahrefs is a suite of SEO tools for

• Link building,
• Keyword research
• Competitive analysis
• Ranking tracking
• And the different types of site audits

It is a very popular SEO tool used by many SEOs to improve their site’s search engine ranking

3. Thruuu

Thruuu is a free online SEO tool that you can use to create your marketing content

The tool allows you to scrape information from your content ranked on Google SERPs

With Thruuu, you will be able to identify the pages of your competitors that are well ranked on Google, the types of content and the themes they use to rank on the search engine

With all this information, you can find gaps that can be strengthened and produce more competitive content on your site.

4. AVADA SEO Suite

AVADA SEO Suite is a tool offered by Shopify to help its users perform certain on-page optimization tasks including image optimization without much difficulty

E-commerce sites are known for the sheer number of quality images they contain. While this is attractive, on the performance side, these images can slow down the loading time of the product sheets

Shopify has therefore created a tool to reduce the size of images without altering its quality for a better shopping experience for users

5. Twaino’s SERP simulator

As a reminder, a SERP is the search result page that an engine returns after a user’s query

A SERP simulator, as its name indicates, allows you to preview the presentation of pages on mobile and desktop before they are even ranked on the SERP.

The fact is that after the publication of a content, the title and the meta description can sometimes be truncated on the Google SERP. This usually leads users to click on another page whose SERP display is rather well organized.

The Twaino agency has therefore thought of providing its users with a SERP simulator to see in advance what a page would look like in the Google search results

The tool allows you to know the number of characters in the title and meta description tags with a color indicator that is automatically triggered when you are not in the recommended range

You can then adjust them at will and have a good SERP display before publishing the content

This way, you can make sure to provide titles and meta descriptions that really grab users and make them click on your page

Twaino’s SERP simulator is still very easy to use and accessible to everyone. You don’t need to have any special computer or SEO skills before you can use it

So whether you have a blog or occasionally write content for your own site, you’ll find it easy to use the simulator

The purpose of the tool is to help everyone involved in the creation of content to preview and adjust the title and meta description tags before the articles are even uploaded

The tool offers the possibility to perform the simulation on both mobile devices and desktop computers

6. FME Addons

FME Addons has developed a canonical URL extension that integrates with Magento sites for free to allow users to configure the addition of canonical links through the “rel” tag

The extension also allows users to manually add canonical URLs that are not offered by default by Magento

This is a solution that particularly helps search engines to easily identify the URLs of your site’s pages that are most relevant to answer the query of Internet users

This allows you to manage duplicate content problems and to have a technically healthy site

FME Addons also offers another Rich Snippet extension

to allow Magento users to enhance the display of their product listings in Google search results

With this extension, the marketed product is much more highlighted and easily catchy. This is more likely to attract more buyers and increase your sales

7. Google Structured Data

Google Structured Data Markup is an extension compatible with websites made with Joomla to allow web marketers to offer attractive Rich Snippets without much difficulty

The advantage with the Google Structured Data extension is that it facilitates the use of structured data

This makes the configuration of structured data accessible to everyone. Without even being a Schema.org or software programming expert, with just a few clicks you can configure your structured data and have a nice looking SERP display that will get more clicks

The structured data content types supported by Google Structured Data are

• Blog posts
• Courses for students
• Events to organize
• FAQs
• Products for sale
• Recipes for cooking
• Information about a local business
• Videos;
• Consumer reviews
• Services offered
• Etc

8. Adwords Robot

In your Google Analytics data, you may notice a pile of referring domains generated by spam bots

Although these domains are not particularly dangerous for the SEO of your site, they somehow pollute the statistics recorded in your Google Analytics account

Adwords Robot is a tool created to filter out these spammy domains for cleaner SEO statistics

The brand already claims to have filtered over 800 referring domains and cleaned up over 60,000 account views

9. People Also Ask Twaino

The Twaino AAP is a free online tool to quickly scan through queries made by Internet users that are categorized in Google’s “Other Questions Asked” box

With just a few clicks, the tool pulls a bunch of data from this section of Google to give you a list of questions that people have asked themselves about a particular topic

The objective of the tool is to gather on a single page all the “other questions” that users ask on a given topic.

You will then be able to draw inspiration from these relevant questions to create quality content that is interesting and really meets the expectations of Internet users

The advantage of People Also Ask is that by targeting exactly those terms and expressions that your target audience uses to do Google searches, you have a better chance of attracting users who are really interested in your content

10. XML Sitemap

XML Sitemap is a WordPress plugin designed to create sitemaps and improve website SEO

The fact is that creating a sitemap makes it easier to index sites with Google as well as with other search engines such as Bing, Yahoo, Ask.com, etc.

By following the structure recorded in the sitemap, the exploration robots can easily find their way between the pages of the site. The crawling process is then faster and your web pages have more chances to be presented in the search results.

Moreover, when you write a new article, this is notified to the main search engines so that the content in question is explored and indexed the next time the crawlers pass by

The XML Sitemap plugin supports both WordPress generated URLs and custom URLs. It has been available in the CMS library for over 9 years now and is undoubtedly one of the best WordPress plugins

That is, it has been used and approved by the WordPress community. So you don’t have to worry about installing it and trying it on your own site

11. Search Analytics for Sheets

This is a Google Sheets compatible module that allows you to import and save Search Console analytics data such as rankings, queries, landing pages, clicks, etc. directly into any Google spreadsheet

The advantage with the Search Analytics for Sheets module is that it allows you to bypass the 90-day time limit by automatically saving your web page analytics data to Google Sheets files

Moreover, it is very easy to use. After installation, you click on the “Add-Ons” menu, then on “Search Analytics” and on “Open Sidebar” to activate it on the current Google Sheets. Automatically, the tool opens a sidebar to retrieve your analytics data

12. Embed code generator Twaino

This is a free tool offered by the SEO agency Twaino to help its users promote and improve the visibility of their visual content on the Net

Twaino’s image embedding tool facilitates the process of embedding and sharing images both on your own site and on other referring sites that wish to use your visual content.

The principle of the tool is to generate a code under each of your images to allow third-party sites to easily integrate your brand into their content

This constitutes more backlinks and more visibility for your site. Moreover, the other advantage with this tool is that it offers you the possibility to integrate your images and infographics in a few clicks without having to upload them first

13. WooRank

WooRank is a tool that allows you to identify problems that affect the SEO performance of your site

It is quite simple to use: You enter the URL of the site to check and the tool generates after a few moments a detailed SEO audit report on all important aspects of SEO.

An audit that would normally take you hours and hours of work if you proceeded manually. The advantage with the WooRank tool is that you have a complete audit in only a few seconds

Once the results of the audit are displayed, you will be able to take into account the errors as well as the problems that have been identified and find solutions to fix them before they further affect the ranking of your pages on search engines

To make the process of fixing these errors easier, the tool offers suggestions and tips that you can apply

For added convenience, WooRank also exists as an extension. This way, you have an overview of the site’s status and areas for improvement without even leaving the site

Moreover, WooRank offers you the possibility to associate your Google Analytics accounts and your Facebook page to filter the analysis reports by page or by targeted keyword. So you can really get the most out of your projects

14. Website Grader

A website grader is an SEO tool that automatically analyzes several aspects of a website

At the end of the analysis, a score is generated according to SEO standards to summarize the overall performance of the site. HubSpot’s Website Evaluator provides a score out of a maximum of 100 and is calculated based primarily on four (04) criteria

• Relevance: How relevant is the content of your site to users?
• Accessibility: How well does your site comply with web accessibility standards?
• SEO: How easy is it for search engines to discover, crawl and index your site?
• Security: How error-free, credible and trustworthy is your site?

After the analysis report, the tool shares suggestions to correct the revealed errors and improve the site’s performance under the “What should I do next?” section

If you apply these recommendations and run the analysis again, you should notice an increase in your score compared to the previous analysis

15. FEInternational

Google changes its algorithm thousands of times each year. The search engine said it made 4,887 changes to its algorithm in 2020

While it must be acknowledged that the majority of these changes are minor and hardly noticeable, the search engine does periodically observe “big” updates

These major algorithmic changes such as Panda or Penguin can significantly change the ranking of search results at the time

For many SEOs, knowing the dates of Google’s updates can be a real indicator to understand certain variations in the organic traffic of a website and of course also help to propose adapted solutions

The fact is that during these algorithmic changes, Google may decide to downgrade some well-positioned websites that do not meet all its guidelines or ranking criteria: we talk about Google Penalty.

Thus, during this penalty period, the affected sites may experience a sudden loss of their position on Google pages or a drop in their traffic because the search engine no longer displays their site in its rankings

This can really impact the sales and lead generation of a company that was previously experiencing fairly stable traffic. This is why the issue of Google penalties is of great importance in SEO

Fortunately, you don’t have to worry about Google penalties as long as you follow ethical SEO strategies classified as White Hat SEO. The sites most at risk of Google penalties are those that have used fraudulent techniques to achieve their current position

It is therefore important to check if your site is hit by a Google penalty and proceed as soon as possible to resolve the situation before it affects your site’s ranking further

And this is where the FE International tool can help. Considered as one of the best position tracking tools, it allows you to follow the evolution of a website in order to quickly identify the cases of Google penalties

And for this, the tool makes it easy for its users. There is no need to log in or register before viewing the data

Simply enter the address of the site you want to track and the tool generates a graph with data on all the traffic on a time scale

You will then be able to analyze the curve of your traffic with the different changes of Google’s algorithm

For a more in-depth analysis, FE International offers the possibility to export the data locally to better examine it

This way, you can easily identify each problem and find a suitable solution internally with your marketing team

16. SE Ranking

SE Ranking is a comprehensive set of SEO tools available online to help SEO and digital marketing professionals make

• A complete site audit
• Competitor analysis
• Keyword research
• Backlink monitoring
• Professional automated reports
• And much more

In addition to these usual SEO features, the tool also offers other complementary features such as

• White label
• A follow-up on the modifications made on your pages
• A social media management system
• And a marketing plan to improve your marketing efforts

And all of this combined on a single platform with a user-friendly interface for more convenience.

17. Google Search Console

GSC is a free tool offered by the search engine Google to help webmasters to :

• Measure website traffic;
• See how your website is performing with targeted keywords
• Resolve possible indexing problems
• Be notified by Google on certain information about the site

The tool provides an overall view of the site’s SEO performance with suggestions for improvement

Unlike Google Analytics, Search Console only provides information on organic traffic and not on other sources such as direct traffic, paid traffic or referral traffic.

18. WhatsMySerp

WhatsMySERP is an extension that allows you to accurately track targeted keywords

The tool also has a SERP checker that allows you to search up to 10 keywords for free per day with search volume and ad cost per click.

The advantage with WhatsMySERP is that:

• The interface is user-friendly and the features are easy to understand
• The user’s data is updated daily
• The tool is adapted to mobile terminals for monitoring anywhere from your smartphone
• The tool takes into account more than a hundred local regions with new regions to be added soon
• And more.

For now, the extension is only compatible on Google Chrome browsers (and soon on Firefox)

19. WappAlyzer

WappAlyzer is a free and open source extension compatible only with the two browsers Google Chrome and Mozilla

It is used to detect all the technologies that have been used on a website. After a few seconds the tool can identify

• Content management systems;
• Plugins
• E-commerce platforms used
• Scripts;
• Server software
• Analysis tools;
• Etc.

WappAlyzer also has another feature that allows you to import a list of websites directly into a spreadsheet. The tool will then generate for each listed site, the important technologies it contains

20. User Agent Switcher

A user agent is a message sent by your browser to the servers of your usual sites to inform them of your IP address.

This will allow websites to adapt the content offered to you according to the type of operating system you have on your machine

But sometimes, it can happen that you need to switch quickly from one user agent chain to another and in this case a user agent switch can be useful

User Agent Switcher is a user agent switcher available as a Chrome extension that you can install and easily change the agent chain

Moreover, the tool offers you the possibility to configure your own URL that will serve to hide your real identity every time.

Also, with User Agent Switcher:

• You have a simple user interface with 26 available user agent strings that you can choose from
• Mobile user agents are categorized on the first row of the panel, desktop user agents on the second row, and operating systems on the third row to make it easier for you to find the UAs
• The last row of the interface is designed to help you set the default values for the chosen user agent;
• You can also specify a particular URL or domain so that UA is applied to that URL or domain only.

21. Jitbit unused CSS

Poorly structured source code can slow down your website, especially when it is full of unused CSS. Sometimes, Google Page Speed Insight can even notify you to remove these unused CSS to help your pages gain speed

This is still a bit difficult if you have no programming knowledge. And this is where the Jitbit unsed CSS tool can help you

Although it’s still in beta, it scans your site for unused CSS selectors for removal without coding. And to achieve this, the way Jitbit unused CSS works is quite simple

• Browse the URL you entered
• Extract the CSS found
• Analyze the pages linked to these stylesheets
• And display the unused CSS selectors to proceed to their removal

But before confirming the deletion, it would be prudent to check whether these selectors are actually unified to ensure that they do not cause bugs on your site. In addition, it should be noted that the tool only extracts data from the first page entered, so it does not scan the other pages.

Conclusion

As you can see, our platform lists a wide range of the best tools you can use to improve your brand’s visibility on the Net. But to really take advantage of our platform and achieve the results you want, you need to put some real effort on your side

Like producing quality content, optimizing your product sheets for search engines, targeting relevant keywords for your niche and business size, etc

If you have a limited budget, you can filter the searches on our platform and start with free tools or those that offer free trial periods

I hope that Twaino’s SEO tools platform will be useful to you and that you will reach your expectations in terms of web visibility

Thanks to you, enjoy and see you soon!