AuthorityLabs is a powerful online tracking tool that stands out for its fairly intuitive interface which also makes it easy to use. The platform is known for its speed and accuracy when it comes to monitoring competitors, flagging keywords, locally or internationally monitoring your site’s performance on the SERPs.
AuthorityLabs has been founded in 2008 by Chase Granberry. She offers conscientious and accurate tracking of SEO data rankings for every business that uses her services. Since 2017, AuthorityLabs has partnered with SERPS.com and ZoomRank and is therefore part of the new Traject suite. In the field of marketing technologies, Traject represents 7 brands and is a group made up of 60 members who are passionate about the field. That hasn’t stopped Authority Labs from staying true to its roots, though. It is determined to provide the most in-depth SERP data on the market. Likewise, it is innovating every day as the SERP evolves and the search universe improves. Finally, AuthorityLabs by Traject continues to generate hundreds of millions of keywords and serve thousands of businesses. A situation that allows them to follow trends and prove the return on investment of their SEO efforts.