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goal: Keyword Research
Did you know that Google processes more than40 000 keyword searches every second? To put that into perspective, 3.5 billion searches are performed on the engine in a single day and 1.2 trillion per year.
This suggests that with such a large database, only the keywords most relevant to the searcher will rank.
And effective keyword research becomes achievable when you use the right specific SEO tools.
To understand how to find these tools, I invite you to read more of this guide.
Chapter 1: What is an SEO Keyword Research Tool?
Keyword research SEO tools are programs intended to automate the keyword research process by providing useful information about the terms most relevant to your audience.
1.1. What are the features of SEO keyword research tools?
The right keyword research tool usually comes with several features that are not just limited to a simple search for target terms. In addition to being able to search for a specific term or phrase, the tool will also allow you to aggregate comprehensive information about those terms or related words.
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The other challenge is to fully understand this data and know how to use it most effectively to meet your needs. This task may seem complex at first, but the power of the right keyword research tool lies in the way it hands you the data so you can use it to your advantage.
In addition to this, good SEO keyword research tools are distinguished by their rather specific characteristics:
- The inclusion of all data: The best keyword research tool provides users with all the data they need to rank for a specific keyword. This data should, at a minimum, include details relating to keyword difficulty, traffic, and SERP analytics of the competition;
- Mention of data sources: Mentioning data sources is crucial when reviewing a keyword research tool. Indicate the sources allows you to discern if the information gathered by the tool is valid and if there is potential for errors or biased data. In essence, your keyword research tool should be error-free and fair in its analysis to help improve your website’s SEO performance;
- Utilisation facility : If you want people to use your product, make it easy for them to do so. Regardless of the user’s level of expertise, the right keyword research tool should be designed to be both intuitive and quick to learn. Thus, everyone can enjoy its features without difficulty;
- Competitive coverage: An SEO analysis is essential if you want your content marketing to be successful. This means that a keyword research tool should provide you with data on specific keywords already employed by other businesses in your industry. With this information, you will be ahead of your competition and able to create more targeted content.
1.2. What are the benefits of SEO keyword research tools?
Being an essential step in optimizing the pages of a website for search engines, keyword research has, without doubt, enormous advantages.
Since effective keyword research requires dedicated tools, it can therefore be concluded that these software are the reasons for the benefits of good keyword research in the process.
To go into detail, here are the benefits you can get from using an SEO keyword research tool:
1.2.1. SEO Keyword Research Tools Help Deliver Great Content
If you skip using keyword research tools, chances are your content won’t measure up.
However, when you understand what people are looking for online, you have the ability to generate content that applies to their needs and answers questions they may have. Search engines recognize when you provide answers to frequently asked questions.
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Additionally, without keyword research, your content may lack organization or a clear purpose. But when you use an SEO keyword research tool to find relevant terms both in your title and in the text itself, you increase the chances of staying focused on writing about that specific topic.
1.2.2. SEO Keyword Research Tools Help Track Progress
Not only do keyword research SEO tools help you improve your website’s rankings, but they also allow you to track your progress.
By tracking the keywords you are targeting, you can watch how your rankings change over SEO efforts. This measures whether the changes you are making are good or bad for long-term success.
If you don’t track your progress, it will be difficult to understand if your SEO strategy is successful. However, by monitoring your rankings for targeted keywords, you can get an idea of how well your SEO is performing and what needs to be changed in the future.
1.2.3. SEO Keyword Research Tools Help Find New Content Ideas
If you’re struggling when it comes to determining compelling topics for your blog or website, SEO keyword research tools can help.
Keyword research in the SEO process is paramount because it allows you to create comprehensive lists of keywords rather than limiting yourself to just one.
Keyword tools help you understand what topics and words are of interest to your potential customers. With this information, you can come up with new content ideas that will resonate with them.
By having a content strategy tailored to their interests, you have a better chance of turning those leads into paying customers.
1.2.4. SEO Keyword Research Tools Help Improve Existing Content
Even if you get a lot of traffic from your current blog post, there is always room for improvement. Above all, you should not stop trying to optimize your content so that it is the best possible and up to date. One of the ways to do this is to constantly research new keywords with the right tools.
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When you do keyword research for your existing articles, you can target new keywords that can help improve your ranking on the search engine results page.
This is also the perfect opportunity to review your old content and see what you can improve. From adding new information to making sure everything is always accurate, it will help ensure that your audience always has the best possible experience on your site.
1.2.5. SEO Keyword Research Tools Help Improve Existing Content
Even if you get a lot of traffic from your current blog post, there is always room for improvement. Above all, you should not stop trying to optimize your content in order to always keep it relevant for readers.
One of the ways to do this is to constantly research new keywords with the right tools.
When you do keyword research for your existing articles, you can target new terms that will help a page get better rankings.
This is also the perfect opportunity to review your old content and see what you can improve. From adding new information to making sure everything is always accurate, it will help ensure that your audience always has the best possible experience on your site.
1.2.6. SEO Keyword Research Tools Help Keep Relevance
The positioning of your content on the web depends on the relevance of your keywords to users’ search engines.
For example, if you use Google or Bing, they will focus on keyword relevance to rank your content. In other words, the more relevant your keywords are, the more likely you are to rank, which consequently means a better chance of increasing business opportunities.
Essentially, what matters most is the value of your content. If your writings don’t add anything new or beneficial, don’t expect them to rank highly.
1.2.7. SEO Keyword Research Tools Help Increase Authority
When researching keywords, it is essential to focus on authoritative sources so that the content on your site appears more credible. So, keyword research tools allow you to add useful information to existing content on your site to get an increase in backlinks and social signals.
If your content isn’t considered authoritative in the space by search engines, you’re much less likely to get the rankings you want. In other words, if the SERPs for a keyword are dominated by high-quality sources, it will be very difficult to rank higher than those websites without great content.
1.2.8. SEO Keyword Research Tools Help Attract the Right Audience
With keyword research software, you can spot the right audience that may actually be interested in your offering.
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When you use the right tool to research keywords, you will definitely be able to find words and phrases that consumers use frequently. If your website appears in search results for that term, it means the consumer is probably interested in what you have to say.
When you provide content that is relevant to what your target audience has been searching for, they are more likely to stay on your page.
On top of that, you provide them with the information they want andincite to come back because you give them exactly what they need.
1.2.9. Keyword Research SEO Tools Help Boost Rankings
Improving website rankings in the SERPs starts with thorough keyword research. By identifying the most popular and relevant keywords, you can better help your site rank when users search with those keywords.
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The higher your site appears in the results list, the greater its traffic potential.
If you want to target a keyword, you need to make sure it’s relevant to your website and that you have a chance of ranking for that word.
Google wants its users to find websites that are knowledgeable about the topics they are looking for. Therefore, if you try to target keywords that are not specific or have too much competition, you are wasting time that would be better spent elsewhere.
1.2.10 SEO Keyword Research Tools Help Increase Conversion Rate
If you want to improve your website traffic and ensure the right people come to your site, keyword research is a must. By attracting targeted people who genuinely need your services, they will be more likely to become loyal customers.
If your goal is to make more money, you need more conversions. And if you want more conversions, you need to be strategic in your keyword research so that only qualified traffic comes to your website.
Chapter 2: How to Choose the Right SEO Keyword Research Tool?
Choosing a quality keyword research tool is essential to the natural referencing of a website. However, with the overabundance of factors to consider, it would not be easy to identify the attributes that make a tool the best.
However, by considering factors such as usefulness of features and price versus the benefits offered, you can make an informed choice that suits your needs.
2.1. Understand your needs based on the target audience
When trying to choose the most effective SEO keyword research tool for your brand, it’s important to first understand what exactly you need. For example, if you have just created a new website, competition metrics will not be as useful to you.
Still, for those with many years of site management experience, investing in competition measurement tools is essential.
2.2. Opt for a tool with the ability to deepen keyword research
A good keyword research tool should be able to find keywords efficiently. Some tools only give you the total number of searches for each keyword instead of giving you a list of similar keywords that will give you a better chance of ranking.
Although all keyword research tools differ in one way or another, the most important factor to consider is their effectiveness.
Before making your choice, make sure it provides you with relevant keywords and allows you to start with an effective seed keyword. This will allow you to identify several less competitive, but long-tail expressions for your more successful strategy.
2.3. Find a tool with a competition analysis function
A reliable keyword research tool is only as good as its competition measurement feature. You may find a keyword with high ranking potential that gets 20,000 searches per month, but if you don’t know that fairly reputable websites like CNN, Wikipedia, Amazon or other extremely popular sites are already ranked for that word, it can frustrate your strategy.
If you choose the wrong keywords to focus on, you could quickly spend a lot of time and effort without seeing any results.
A good keyword research tool will show you how competitive a term is, so you can prioritize which ones are most likely to help your project rank higher.
By using effective Amazon research tools such as Keyword Inspector, you will be able to improve your keyword marketing and analysis capabilities.
2.4. Choose a tool with the ability to conduct in-depth analysis
A quality keyword research tool will allow you to study competitiveness and determine if a given keyword is worth targeting. Even if you have a great idea for an article, it can be frustrating to learn that there are already many established websites that use the same keywords.
In order to improve your site’s SEO success and performance, you need to find a keyword research tool that can identify and target more specific keywords.
2.5. Find tools that provide rich and clear data
It’s obvious that you need a keyword research tool that not only has an excessive amount of data, but also accurate and frequently updated data. After all, there’s no point in researching keywords that your audience no longer uses.
This data should ideally include simple metrics to help you determine a keyword’s value and impact, such as search volume and level of competition. You can also search for more complex metrics, like clickstream datad’Ahrefs.
2.6. Find a tool that provides useful tips and suggestions
A good keyword research tool for SEO should make your life easier by automating the process and giving you clear and helpful suggestions.
These can be keyword suggestions or strategic recommendations that take the guesswork out of decision-making.
For example, Semrush’s Keyword Gap Analysis tool provides users with a clear and simple list of keyword opportunities.WriterZen does something similar by providing potential blog titles that will help you get good rankings in your field.
Chapter 3: Top 10 Best SEO Keyword Research Tools
Here is our list of the top 10 keyword research SEOs for you:
3.1. AnswerThePublic
AnswerThePublic provides users with unique keyword search results that are displayed in a visually appealing manner.
You have the option of displaying the keywords in a list or downloading them to a .csv file for later use. This is a great tool to use when you’re just starting your SEO and keyword research journey.
Even a beginner will not have to worry about the tool since it does not even require a connection before being used.
AnswerThePublic uses Google and Bing’s auto-complete feature to generate its keyword results. You can open any of these keywords in a new Google search tab by clicking on it.
3.2. Ubersuggest
Ubersuggest is a free and easy-to-use keyword research tool created by Neil Patel. It provides search volume data, keyword suggestions, an idea of the ranking difficulty of your chosen keywords, and more, all in one place.
Not only will you get many related keywords with this tool, but you will also be able to see the top 100 results from Google for that keyword. The tool shows you essential data to help you find the ranking potential behind every keyword in front of you.
By logging into Ubersuggest with your Google account, you get access to more keyword suggestions as well as daily rank tracking and personalized SEO effects. You can also download a Chrome extensiond’UberSuggest which facilitates web browsing.
3.3. Ahrefs
Ahrefs not only lets you see which keywords your competitors are ranking well for, but also which ones you might rank for.
By creating new content targeting these related keywords, you have a chance to improve your position in the SERPs.
Ahrefs offers a fantastic competitive watch feature that lets you see new keywords and how they’re moving in search queries. Additionally, Ahrefs provides other useful features such as reports that identify broken links on your site, ppc keywords for adwords, and more.
3.4. Mangools
The main reason people use keyword research tools is to generate a variety of potential keywords. The problem with most tools, however, is that they produce large amounts of data which can be difficult to sort through and find the right ones.will work best for your site.
Mangools is the ideal tool to baffle this insufficiency thanks to its simplicity.
By presenting only the most essential metrics, it becomes easy to select keywords that have both a high search volume and a low level of difficulty.
Although it is quite easy to use for an SEO enthusiast, more experienced users can also access advanced settings. With these settings, you can search for local keywords, check search volume history, or discover top topics.
3.5. KWFinder
KWFinder is a great way to identify the longest search terms your audience uses.
The tool offers two possibilities to find and study search terms.
Typically, you can enter a seed term and get a list of suggested keywords. Second, you can enter a domain and get suggested search terms related to that domain.
You can specify the location, for example, the country or region you want the keywords to target from, or choose language options.
KWFinder is perfect for beginners, as it is very intuitive and provides great keyword suggestions. Also, it allows you to perform competitive research so that you are always aware of what your rivals are doing.
To use this feature, just enter their domain or URL in the search bar. Depending on what works for your competitor,KWFinder will give you a list of words to target.
3.6. SEO PowerSuite
SEO PowerSuite is a group of tools that gives you all the resources you need to optimize your website for searches. It includes a keyword tool, which helps you find the best keywords for your site.
Rank Tracker is specifically what you need to find the most relevant and effective keywords for SEO success.
With SEO PowerSuite, you can not only see essential data like keyword difficulty and search volume, but you can also see your competitors’ progress. By tracking the keyword practices of your rivals, you have the opportunity to discover the keywords they are already ranking for, giving you a chance to improve your tactics.
One of the best benefits of SEO PowerSuite is its white label customization. With this feature, you can send reports to clients if you have an agency. Additionally, the automation setting allows you to automatically send reports to clients.
3.7. Serpstat
Serpstat is an SEO software suite with over 30 tools to help you with all aspects of your marketing campaigns, not just keyword research.
You can start with a seed keyword and generate a list of related keywords, or analyze your competitor’s domain to extract keyword suggestions and see what they are ranking for.Serpstat provides all the metrics you need to evaluate your keyword ideas like volume, competition level, difficulty score, popularity trends, and more.
You can easily generate a list of trending search queries with the Keyword Trends tool fromSerpstat. Just pick a country to find out what’s popular in different regions. You can also perform batch analysis for large datasets containing 100,000 keywords and domains using 18 metrics.
3.8. SE Ranking
There are many keyword research tools out there, butSE Ranking is another priority over favorite.
The SE tool is packed with features that make it the ideal keyword research tool for those who are serious about their SEO.
It is generally known as a leader in rank tracking tools in the market and allows users to easily track rankings on Google and other search engines.
SE Ranking gives you the ability to see keyword ideas based on a location you select, and also between Google and Yandex.
Also, SE Ranking tells you how difficult it is to rank for your keywords so you have an idea of what you are up against.
3.9. QuestionDB
QuestionDB is a fantastic keyword research tool if you want to research topics or keywords for a blog post and best of all, it’s free! Just enter a seed term and this great tool will give you an exhaustive list of ideas for your next blog post or article.
Although free tools likeQuestionDB are great, sometimes you need more than that, so it might be worth upgrading to the paid version.
QuestionDB is unique in that it allows users to see where its responses are coming from. For example, if a user sees a result that interests them and they want to know more about the person who asked the question, they can click on the source to find out more.
Users can also filter responses by keyword or question. The results also include topics related to your search queries. And all results can be downloaded for convenience.
3.10. Solve
At first glance, Soovle does not look like a hyper-efficient keyword research tool, but it is a free and useful tool for anyone wishing to have their website listed on the SERPs.
With Soovle, you can get keyword data from various search engines like Google, Bing, YouTube, Yahoo, and Amazon. After entering your initial term, the site displays related keywords from these various search engines.
You can review the top internet keywords for a given time period, the latest data being May 2019.
Search terms are listed alphabetically, but there is also a search function to help you narrow down your results.
Résumé
In a nutshell, SEO keyword research tools are meant to make the audience targeting process easier and more efficient. However, they will certainly not suit your needs. And for that, we have indicated in this article the criteria to follow to chooseandmore better.