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goal: Technical SEO
If your goal is to have your site rank higher on the SERPs, technical SEO becomes a necessity, not an option.
It’s not just about using the right keywords and descriptions, but also about making your website work with up-to-date and error-free code.
Another essential is making sure search engines can easily crawl every corner of your site so they can find and fully index what you have to offer.
Obviously, to best ensure all these aspects, you need good specifically technical SEO tools.
To learn more about technical SEO tools, I invite you to read this guide.
Chapter 1: What are technical SEO tools?
In this chapter, we will discover the basics of technical SEO tools.
1.1. What does a technical SEO tool mean?
Technical SEO tools have the specific purpose of improving the infrastructure of a website so that search engine robots can more easily crawl and index its web pages.
Technical SEO highlights different tactics to improve a website’s positions on the SERPs by focusing on factors such as page load time, crawling, and indexing.
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Technical SEO can be significantly improved when you:
- Speed up page load times;
- Optimize crawler accessibility;
- And give search engine algorithms accurate details about your site.
Technical SEO focuses on improving different aspects of your website to make it more search engine friendly.
1.2. Why do SEOtechnique ?
There are several reasons why technical SEO is necessary for your website:
1.2.1. Technical SEO increases brand reach
There is a logic to making your content easily crawlable and indexable to search engines. The more accessible it is, the more people will find and visit it.
This high reach gives you a greater chance of engaging your visitors’ attention and being able to easily sell your products to them.
1.2.2. Technical SEO improves the positions of the website
If Google can easily read and understand your content, it’s more likely to appear higher in the search results list and likely in the “position zero” snippets.
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Not only does it put you at the top of general search results, but you also appear in sections like “People Also Ask” and “Featured Snippets,” which is hugely beneficial for your website.
1.2.3. Technical SEOoptimise the site for the Rich snippet
Your content isn’t useful enough to you if potential customers can’t easily find it online.
To make sure your business is seen, technical SEO through SEO tools allows you to include images, videos, short descriptions and other engaging elements in your content to optimize it for it appears in the rich snippets of search results pages.
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Attracting attention is key to driving engagement, as users will be more likely to click through to your site over others.
1.2.4. Technical SEO helps improve social media layout
Automating your content creation process with technical SEO tools helps you avoid inconsistent images and text snippets that appear when your content is shared on social media. Implementing this process will ensure that a clear and engaging message is delivered across all channels.
When you correctly optimize your page for social networks, even when you do not automate the image field that will be used as a preview of your image on social networks, Facebook and Twitterwill guess the images available on the page.
Automating a specific field lets you control what people see when your pages show up in search results as well as on social platforms.
1.2.5. Technical SEO identifies weaknesses in technical content
If your website has broken links, page not found errors, missing image alt tags, it will be difficult for it to rank high on search results pages.
By having an automated process that checks for errors and reports them to you, you are able to fix the problem before Google or anyone else finds out.
1.2.6. Technical SEO helps increase sales
If you want to increase organic traffic as well as sales for your website, the rule of thumb is to optimize it for search.
If your website landing pages have good navigation and a well-defined process flow, customers will be more likely to make purchases. For example, if you try to buy something online, but the “Add to cart” button does not work, this will obviously discourage you from completing the purchase.
Also, if a customer clicks to the next page and it loads slowly, they are likely to leave without even seeing the product description.
Lack of technical SEO can cause your website pages to run quite slowly. While pages that load slowly are a source of bad experiences that drive customers away.
Accordingly, technical optimization is the process of ensuring that your website is free from all technical issues like broken links, poor page loading speeds.
So thanks to technical SEO tools you can regularly perform a technical audit to identify these problems.
1.2.7. Technical SEO tools help identify gaps on your website
Technical SEO allows you to see which pieces of content on your website are getting the most traffic and the top reasons why.
By determining how customers move around your site, you can discover new keywords to target and identify gaps in your content strategy.
Technical SEO has many other benefits, including being able to determine where your website traffic is coming from.
Personalizing your article according to the location of the visitor can help you make more sales. For example, if the majority of your website traffic comes from French-speaking countries, it would be beneficial to direct those visitors to your French pages.
This is what many companies and websites do. They use a person’s browser language settings to decide which page they will see when they visit the site.
1.2.8. Technical SEO tools help improve the customer journey
An optimized website gives users a better experience with clear navigation, no broken links, and increased page speed.
So people visiting your website will be satisfied with the ease of navigation and the useful information you provide.
Typically, users shouldn’t have to click a link or button multiple times before landing on the page. If you ask them too much effort, they may never come back.
So technical SEO allows you to keep your website simple and user-friendly to ensure visitor loyalty.
1.2.9. Technical SEO tools stay compliant with search engines
Technical SEO is what allows web crawlers to index and rank your content. By improving certain conditions on your website, you make it easier for search engine crawlers to work, which improves your ranking:
- Submit your website with Webmaster and Search Console;
- Have an indexable robots.txt file;
- Sending your sitemap;
- Page speed and H1 tags;
- Meta tags and description.
Chapter 2: What are the functions of technical SEO tools?
Technical SEO tools fulfill several functions, namely:
2.1. Website security analysis
Although the SSL (Secure Sockets Layer) certificate creates a safe and secure environment for transactions on a website, only a few e-commerce sites used it at the time.
However, in 2014, Google announced that all websites should adopt this certificate if they want to rank higher onhis results pages when users perform a search.
In 2018, it started displaying the “not secure” tag for websites that did not follow its security guidelines and still had the “http://” tag in their URLs.
This is how the SSL security certificate literally became one of Google’s most important ranking factors.
Thus companies that care about their customers are forced to use technical SEO tools to test the vulnerability of their websites.
Installing a secure certificate will establish a secure and encrypted connection between a browser and your web server, which will then display “https://”.
2.2. Content Duplicate Test
Duplicate content is when two or more pages on your site contain the exact same or very similar text. You might think this isn’t a big deal, but it can actually hurt your rankings.
If you have two similar pages, Google won’t actually be able to rank one higher than the other. In simpler terms, your own pages are competing with each other to rank higher.
To avoid this, you can easily determine if your website has duplicate content by using online tools like SEMRush to audit your page content.
Not only is it essential to ensure that there is no duplicate content on your website, but you also need to ensure that your site is not copying original content from another source.
In essence, Google wants to show internet users the most original content. In other words, if the text on your page is the same or very similar to that of another web page, Google will probably give the latter priority in its ranking.
For example, before writing an article, the editor makes it his duty to draw inspiration from the most reputable sources in the field. Thus, you can also banally confront yourself with a duplication of content.
For anyone concerned about website content plagiarism, technical SEO tools like quetext, duplicheher or Copyscape are a good way to go.
If you find that the content on your site is the same or similar to that of another site, do a search on Google using the exact phrases of the duplicate content to correct the similarity lines.
2.3. Charging speed test
In 2018, Google announced that speed is not only a ranking factor for desktop computers, but also for websites.
Additionally, a slow website causes customers to leave your site without bothering to explore or make purchases, which results in many missed opportunities.
For example, with Google’s PageSpeed Insights tool, which is a technical SEO tool, you can easily measure the speed of your website and get ways to improve it that can significantly help you.
Some other tools cover factors like choosing the most suitable landing page redirect including temporary redirect via a 302 status code, permanent redirect via a 301 status code, or JavaScript redirect.
With SEO toolstechnique, you can put in place means such as:
- GZIP to compress pages;
- Setting up caching devices with hosting providers;
- And speed-based DNS.
2.4. Optimization you budget Craw
A crawl budget is the number of times Google’s crawlervisit your site for a given period to crawl and index it. As a website owner, you need to ensure that every cycle/unit of your crawl budget is used productively.
Obviously, websites use the robots.txt file to effectively communicate with search engine robots.
With technical SEO tools, you can check your site’s robots.txt file to make sure important resources aren’t being unnecessarily blocked by a protocol like JavaScript, for example.
If your important resources are blocked, your site will only be partially crawled by search engines.
In addition, orphan pages (i.e. pages that only link to one or two other pages on the website) are also a factor that can compromise the efficiency of your crawl budget.
2.5. Optimisation de sitemap
An XML sitemap can help you keep track of your website content, including recent changes to a page. This type of sitemap can also show the importance of a particular page relative to other pages on your site.
XML sitemaps are also essential for web crawlers because they show a clear navigation path on your website.
As a result, you can use technical SEO tools to quickly generate a consistent and optimized sitemap to submit website architecture to search engines to make crawling and indexing easier and faster.
Additionally, you can also generate robots meta tags to tell search engine robots whether or not you want a specific page to appear in search results.
The Meta Robots tag allows you to control whether search engine robots should crawl and index a page, as well as follow all links on the page.
For example, with Yoast SEO, it’s easy to block a post or page from being indexed or tracked.
2.6. Detection of dead links
It’s frustrating when a website is slow, but it’s even more annoying when you land on a page that doesn’t exist.
When users click on a link that does not lead to a page that no longer exists, they are expected toto see a 404 error is part of good website design.
Also, search engines somehow favor error pages. In fact, they often find more dead links than visitors because they crawl all existing links, even hidden ones.
You can avoid dead links by redirecting the URL of a page after deleting or moving it. The best option is to redirect it to a new page that replaces the old one. For example, Yoast SEO Premium makes this process easy and doesn’t require additional help from a developer.
Chapter 3: What are the criteria for choosing an SEO tooltechnique ?
Before choosing a technical SEO tool, you need to make sure that it has the features to fulfill the main technical tasks for optimization.
Here are some criteria to look for:
3.1. Generating hreflang tags
If you’re trying to target an international audience or multiple countries where the same language is spoken, you need to tell search engines who you’re trying to reach. They can use this information to display in search results the website corresponding to a person’s region.
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In this case, you can use technical SEO tools to create hreflang tags to ensure that every page on your website matches the correct country and language as the user searches. Thus, this eliminates any potential duplicate content issues. Even if the content displayed on your US and UK sites is exactly the same, Google will recognize that it differs by region.
3.2. Crawler and adjustable parameters
Here are some features you should look for in the Crawler features of an SEO tooltechnique :
- Scan depth
Crawling a single page or a specific list of URLs is the best solution when you want to, for example, crawl blogs.
- Domain or subdomain exclusion
The goal is to save time and/or resources by preventing the crawler from crawling a specific domain or subdomain of the website.
- Advanced filtering
Multi-layered filtering lets you quickly and easily filter specific URLs, titles, pages, resource types, and more.
This feature is essential for advanced SEO specialists who know what they are looking for in terms of metrics and need a crawler that allows them to sift through the data accordingly.
3.3. Collaboration
A good technical SEO tool must offer several possibilities for collaboration between team members:
- Ability to share the crawl with another user
Being able to share your audit helps improve collaboration between team members, which results in a more productive work environment.
- Board
A specific, troubleshooting dashboard that can highlight areas that need attention, show scores or the overall health of those areas, and provide explanations for individual errors.
3.4. Types de robots
A good technical seo tool is supposed to have a robot of the type:
- Desktop crawlers
Desktop crawlers are technical crawlers that exist on your desktop and are generally less expensive than cloud-based crawlers.
This is because they are limited in the number of URLs you can crawl due to space and memory constraints of the computer or device they are installed on.
- Cloud-based crawlers
Cloud-based web crawlers are internet programs that do not require installation or hosting on users’ devices. Costlier than desktop web crawlers, they offer great options for online collaboration.
3.5. Comparisons on search results pages
These are the tools of these tools according to SEO experts.
Here is our list for you:
GTmetrix is a performance reporting tool that lets you know about technical issues with your website so you can fix them and improve site speed and user experience.
GTmetrix collects data about your website’s performance and analyzes it according to the same standards as Google PageSpeed Insights and Yahoo. With its functionY Slow, you can see how fast your website loads and compare it to other websites using the platform.
GTmetrix not only tells you how fast your website is loading, but also provides tips to optimize loading speed and user experience.
Screaming Frog is a technical SEO audit company that counts Google, Apple, Amazon, and Disney among its clients. The company’s flagship product is SEO Spider, a web crawler that analyzes sites of any size and provides users with recommendations on how to improve their technical SEO.
SEO spider can help you identify broken links on your website, find pages with poorly optimized or missing metadata, generate accurate XML sitemaps that help index your pages faster, diagnose and fix redirect chains broken pages, discover duplicate pages and much more.
Page modified is a browser-based crawler that quickly gathers your website’s technical SEO data and presents it in an easy-to-use spreadsheet. In addition to the data, you will also receive insights and optimization tips that will help you improve your website’s ranking.
Page modified is a crawler that runs inside your browser and checks for technical issues such as broken redirects, internal linking issues, canonical errors, duplicate content, and XML sitemap issues. It is also a perfect way to detect on-page SEO issues, such as empty title tags and pages without H1 headers.
If you are a digital marketer, then you know that auditing your SEO performance is vital to the success of your business. However, most audit tools only provide partial audits or unfinished analysis.
Now, with SEOmator, you can perform a full technical SEO audit quickly and easily on one platform.
SEOmator offers a comprehensive list of all the potential issues its web software can detect on your site.
SEOmator is not only a great option for auditing your SEO, but it also covers all aspects of digital marketing. This combination of technical, on-page and off-page audit makesSEOmator perfect for marketers who want to evaluate all aspects of their business.
SEMrush is an all-in-one search engine marketing software platform that provides users with reliable and powerful technical SEO auditing capabilities. The platform’s unique Site Audit tool diagnoses over 130 technical and on-page SEO issues, allowing users to identify potential areas for improvement on their website.
If SEMrush provides the same comprehensive website audit asSEOmator and other similar tools, it differs in its dashboard and reporting capabilities.
Topic reports offered by SEMrush allow users to access specific details related to an aspect of their technical SEO. Some examples of the types of custom reports available are those for crawling, site performance, and international SEO.
Google PageSpeed Insights is a technical SEO audit tool that focuses on page speed optimization. Simply enter a URL and Google PageSpeed Insights will analyze its content and provide recommendations to speed up page loading.
Page load speed has always been an important ranking factor for SEO, but now it is becoming one of the most decisive factors.
If pages take too long to load, potential customers will leave the page before it has had time to load completely. This results in missed conversion opportunities, higher bounce rates, and an overall disappointing experience for your users.
Ahrefs is one of the most trusted all-in-one SEO tools that provides a comprehensive and user-friendly SEO technical audit tool.
Ahrefs’ Site Audit tool automatically spots and flags over 100 technical difficulties and on-page SEO issues that could lower your SERP rankings.
The benefit is that you can separate these issues into different categories, making it easier to review with your team or clients. The problem categories presented on the report include performance, HTML tags, social tags, content quality, inbound and outbound links, and broken images or scripts.
Moreover, the reports come with color charts that make them more understandable and visually appealing.
Recently become Lumar,DeepCrawl is a technical SEO audit tool that offers advanced features and custom reporting capabilities.
WithDeepCrawl, you have access to the standard features of a technical SEO audit tool.
Among other things, you can detect broken links, test your XML sitemaps, monitor page speed and performance, check content quality, and ensure your website is optimally structured for search engine crawlers.
DeepCrawl is user-friendly, and its historical data feature allows users to compare different audit results over time. This makes it easy to see which areas need more work.
Conclusion
When it comes to doing natural referencing in a technical way, you necessarily need the tools intended for that. In this guide, not only have we developed what you need to understand by technical SEO tools, but we also have the tips to follow to choose the right one.