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Plateform: Shopify
Few companies start by creating their own e-commerce site. Even established businesses avoid this task, as it can be difficult to run an entire online store on your own.
For this, most online businesses turn to the Shopify platform because of the SEO tools it makes available to its users to facilitate the natural referencing of their online store.
Shopify SEO tools allow you to automate the SEO process, it means your store can rank well even if you don’t have great SEO skills.
To learn more about Shopify SEO tools, I invite you to read this guide carefully.
Chapter 1: What is a Shopify SEO tool?
Shopify provides users with a series of SEO tools to help them improve their website’s search engine rankings. These tools include keyword research, website analysis, and link building.
In order to help website users drive more traffic to their site, these tools improve their visibility on search engine results pages.
For example:
- Keyword research tools allow users to identify the most beneficial keywords to target for their site;
- Website analytics tools examine a user’s site to provide a report on any issues that may be holding back its ranking potential;
- And link building tools help users increase traffic by finding quality sources to build links from.
Using Shopify SEO tools has several advantages like:
1.1. Shopify SEO tools help improve a Shopify store’s ranking
Shopify is a popular e-commerce platform for its many user-friendly features, but it is also known for its many internal as well as external SEO tools that it makes available to users .
By using Shopify’s SEO tools, online stores can improve their search engine rankings and increase their visibility.
While there are many reasons to invest in SEO for your e -commerce website, one of the most compelling is its cost effectiveness compared to other forms of marketing campaigns.
When you find the right SEO tools for your online store, you can generate leads and save money at the same time.
By investing in the right e-commerce store SEO tools, you can reduce costs without compromising the quality of your marketing strategy.
Keyword research is a key strategy for anyone looking to improve their search engine rankings. With SEO tools, you can find high-volume keywords related to your business and use them throughout your website in meta titles, descriptions, headers, and more.
This will help you attract organic traffic from people who are looking for services or products like yours.
1.2. Shopify SEO tools help optimize your Shopify store for mobile SEO
With over 90% of people using mobile devices to search for products on the internet, it’s crucial that you optimize your Shopify store for mobile SEO.
Since many online shoppers prefer to shop on their smartphones, it is more important to ensure that your website is accessible and convenient on all devices.
By optimizing your Shopify store for mobile SEO, you not only give mobile users a better online shopping experience, but you also improve your chances of ranking higher in search engines.
SEO tools allow you to optimize your Shopify store for mobile SEO to appear higher in search engine rankings. Google and other search engines will know if your site is mobile-friendly, so it’s best to make sure.
1.3. shopify SEO tools help improve your website security
As part of an overall SEO strategy, website security should not be overlooked, as it allows business owners to prevent data loss and malicious infiltrations.
By boosting your online store’s SEO, you increase its chances of appearing at the top of a search engine results page (SERP), making it more accessible to potential customers.
Additionally, good SEO practices improve cybersecurity, as it is harder for hackers to find and exploit vulnerabilities.
By keeping your Shopify store up to date with security software, you increase your chances of ranking higher in the SERPs.
There are many SEO tools that allow you today to ensure the security of your online store, especially since your customers will fill in their bank details to make payments.
Not only does improving the security of your website boost your search engine rankings, but it is also the goal of any SEO campaign. Therefore, investing in SEO can help you achieve both of these goals by improving your site’s rankings and protecting it from potential threats.
1.4. Shopify SEO Tools Help Measure Performance
SEO is a complex process that requires constant monitoring and cannot be ignored if you want your website to rank well.
To ensure that your Shopify store is consistently performing well and generating sales, you need to keep an eye on your SEO campaign.
Fortunately, there are plenty of tools out there that can help you strategize better for your online store by measuring performance.
Although running an e-commerce site may seem difficult at first, SEO is the best way to get your business known online.
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Shopify SEO tools help you improve the performance of your Shopify store by following SEO guidelines. You just have to follow the progress and keep track of the changes made in order to give your business better visibility on the web and a better search engine ranking.
Chapter 2: What are the functions of Shopify SEO tools?
The tools for the natural referencing of a shopify store are quite specific, but offer functions similar to traditional SEO tools.
As a function of Shopify SEO tools, we can cite:
2.1. Page content analysis and optimization
When you take your online store and consider the number of pages, products, categories and descriptions it contains, you simply realize that it is almost impossible to browse the entire website for diagnose content-related issues
Shopify’s SEO tools are designed to help you optimize every page of your website by following a well-defined process:
- Crawl your entire store;
- Highlighting specific SEO issues that need to be addressed;
- Facilitate the identification of areas for improvement.
Many Shopify store owners overlook website loading speed, even though it is a key SEO ranking factor that also affects user experience.
Obviously, you need to use a Shopify SEO tool to understand page load speed metrics and optimize your site accordingly for better performance.
2.2. Keyword Analysis and Optimization
If you want to gauge the success of your SEO strategy, ranking tracking is a key metric you should advocate for.
Nowadays, Google’s algorithm has become very sophisticated so that including the right keyword on your page multiple times is enough to improve your rankings.
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This is because Google’s algorithm runs a series of equations based on set factors to determine which pages should appear on search engine results pages in a set order.
If you can give Google the correct answers to these equations, your store will rank high on the SERPs, it’s as simple as that.
For Shopify store owners, it can be difficult to know exactly what to do to improve their website rankings and traffic.
High-quality Shopify SEO tools are designed to understand what Google wants in order to help your store appear higher in search results.
If you do what the tools suggest, your keyword rankings will increase.
2.3. Analyzing and Improving Conversion Rates
If you’re looking to increase your conversion rates, aim for high-quality traffic, which is best achieved through organic searches.
By optimizing your website for search engines, you will increase traffic and subsequently improve your conversion rates.
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The difference between paid social media ads and getting a high organic ranking in the SERPs is the quality of the traffic.
Customers who find your business through a search engine are more qualified because they are already interested in what you have to offer.
The retailer that appears in search results when someone is looking to ‘buy a coffee machine’ and has the right coffee machine is more likely to make the sale.
SEO effectively builds a valuable connection between store owners and consumers.
Without the right Shopify SEO tools, closing this gap would be impossible.
You need the right tools to optimize your site and get quality traffic from search engines.
In the end, this will result in more conversions and a big increase in sales.
2.4. Page Load Speed Analysis and Optimization
The main reason for slow website load speeds is due to large image files. If you want your website to load faster, you need to optimize your images.
SEO tools like Image Optimizer help store owners reduce the size of their image files to optimize them for Google’s search engine.
So your store will load quickly and easily for potential customers who usually don’t have enough time to spend on the internet.
There are 5 key factors to consider when it comes to optimizing images: Image
- size;
- Image type (jpeg, png, webp);
- Image loading time;
- ALT text and filenames;
- Structured data.
Unfortunately, website owners, especially those with Shopify stores, have to spend a lot of time making sure all of these things are properly optimized.
SEO tools are essential for automatically reducing the size of every image on a store so customers don’t have to wait long for them to load.
These SEO tools not only make your website run faster, but also improve the experience of visitors…
Chapter 3: What are the criteria for choosing a tool for Shopify?
When you use good SEO tools for shopify, you cover all the bases and ensure that potential customers have a good experience on your site. But first, you must:
3.1. Identifying Your Business Needs
Before bringing an idea to life in a business, the owner must decide if there is a real demand for the idea and if it fits with the culture, values and goals of the business.
When you have a specific goal in mind, it’s much easier to find the Shopify SEO tool that’s right for you. Rather than waiting for a tool to catch your eye, your business goals are a way to help you find the right one that actively matches your needs.
Before using Shopify tools for SEO for your online store, you need to make sure that the goals you want to achieve are SMART, meaning they are specific, measurable, realistic, and timely.
3.2. Investigate the price of your SEO tool
Most Shopify store owners have in common the idea of working with limited budgets, which usually means that they look for free solutions rather than considering what they can afford.
And while there are great free apps out there, the first consideration should always be whether they solve their existing problem instead of creating more work in the future.
Before you start browsing SEO tools for Shopify, ask yourself how much you’re willing to spend on increasing productivity and improving usability. Having a budget in mind from the start will help you narrow down your options.
Even though some Shopify SEO tools may seem beneficial at times, you shouldn’t choose one just because it’s free. Often this will end up costing more money and time in the long run. For example, some of these tools have slow loading times and limited functionality.
Depending on the features you need like automation or international usage, the cost of SEO tools can vary. For example, a tool that was recently updated may likely be more expensive than one that hasn’t been updated for a while.
3.3. Consider the description that comes with the tool
The description should be one of your top priorities when choosing the best tools for optimizing your Shopify store.
The advantage with Shopify is that most of these SEO tools, especially internal ones, usually present a detailed description through videos, manuals and screenshots to explain its features and particularities to users.
This ultimately shows how much the company cares about the needs of its users.
When selecting an application, remember that it is important to find a good developer who will contribute to the success of your online store. In this context, the description of the SEO tool must be clear and concise so that customers can make a decision quickly.
3.4. Read ratings and reviews
Reviews are essential for users when it comes to weighing the pros and cons of a product. They can provide insight into the effectiveness of the product, as well as important information about customer service and developer support. In short, more reviews mean more data points to help make a decision.
Shopify SEO tool developers are confident in the quality of their products that they actively seek out reviews for them.
You can find these reviews grouped as follows:
- One- and two-star reviews
You may read reviews with one star, but don’t spend enough time understanding why the reviewer gave the product that rating.
The most important thing is to pay attention to how the team behind the SEO tool responds to customer concerns and issues. This will give you an indication of how she will take care of you if you have a problem.
You can check out the two-star reviews and developer responses for further clarification.
Two-star ratings are helpful because the reviewer has a valid complaint, but also lets you see the good parts of the experience.
- Three-Star Review
A three-star review is neutral because it may mean that a customer found the SEO tool useful, but it didn’t meet all of their business needs.
This allows the software developer to make changes and improve the tool based on user feedback.
- Four and Five Star Reviews
People tend to leave four or five star reviews when they have had a good experience with customer service or the product itself.
Descriptions don’t always contain all the information you need, which is where ratings and reviews come in handy.
Investing in highly rated apps is a smart move for any business.
Not only will there be fewer complaints, but the tools will also integrate seamlessly with your marketing system.
3.5. Study the assistance that accompanies the tool
To find the best Shopify SEO tools, it is not enough to read the opinions, it is also necessary to take into account the reliability of the assistance system put in place.
An FAQ, for example, can provide the answer to understanding an application, as it exposes hidden features and troubleshooting tips that give you confidence that you can solve many problems on your own.
Additional information about tool developers is usually provided on the tool’s official website even if it is found in Shopify’s tool marketplace.
A developer’s commitment to their website and brand is seen in the time and money they invest in marketing their tools.
3.6. Analyzes the Installation Process for Installable Tools
Now that you know all the essential details about your Shopify SEO tool, it’s time to incorporate it into your Shopify marketing strategy.
In the case of installable software, you will need to authorize the application to access your site before the installation can begin.
By authorizing the tool, you give it access to product information, customer records, and other aspects of your store.
If the program is paid, you can choose a payment method that will take effect after the trial period. Be careful about this, as many programs have variable fees that change depending on the number of customers, order volume, or credit system.
You need to take all of this into consideration when installing or integrating an SEO tool into your Shopify store.
If you find a particular step giving you trouble, ask the app developer for help. And if, after testing it during the free trial period, you decide that it isn’t quite what you’re looking for or isn’t compatible with other systems, you can all just delete the app again.
3.7. Consider the popularity of Shopify SEO tools
The best way to know the most popular and powerful tools in the market is to follow the top 5,10,15 and even 20 on Google.
For this guide, here is our list:
3.7.1. SEO Manager
SEO Manager is an incredibly powerful tool that can help you understand, determine, and implement SEO strategies to ensure your online store gets the highest SERP ranking possible. What sets this tool apart from others is its ability to provide performance feedback. It regularly tells users if their efforts have improved their rankings.
Therefore, by using this tool, you are able to monitor and improve all SEO related elements of your website to generate more online traffic and sales. If optimizing Shopify seems a bit complex to you, but you want to improve the ranking of your online store, the SEO manager tool can be of great help to you.
3.7.2. Plug In SEO
Many Shopify store owners consider Plug In SEO as one of the best apps to optimize their website’s SEO performance and drive maximum traffic. Developed by SureSwift Capital, this software is used by more than 30,000 Shopify stores.
If you are an online store owner but don’t have great SEO skills, this plugin is for you. It provides complete documentation of an online store’s SEO process by making each step easy for you to complete.
SEO Booster is an app created by Seocomapp, a company that specializes in developing apps for Shopify that improve sales. This app provides store owners with a one-stop SEO solution, and is considered one of the best Shopify SEO apps currently available, with over 2600 reviews on App store alone. If your online store contains over a thousand products, SEO Booster is the perfect Shopify SEO app for you.
3.7.3. SEO doctor
This Shopify SEO app offers various advanced features to help automate the SEO audit process. SEO Doctor is designed so that store owners can set it up only to automatically take care of all potential SEO issues.
SEO Doctor is an automated website analysis tool that identifies and fixes all your SEO issues. Automation features save you time and effort going through every aspect of your website. If you’re new to Shopify SEO and the idea of spending hours auditing your website’s SEO puts you off, look no further, the SEO Doctor tool may become your favourite.
3.7.4. SEO Product Optimizer
SEO Product Optimizer, created by SillyCube Technology Ltd, is an effortless way to increase traffic to your website from search engines and social networks. Shopify store owners receive keyword suggestions, ideas for web page positioning, and feedback on the performance of the top-ranking keyword in your niche.
SEO Product Optimizer not only optimizes content for different social media platforms, it also helps store owners who don’t yet know how to identify top performing keywords.
3.7.5. SEO Image Optimizer Suite
This is an effective Shopify application developed by Avada that allows store owners to easily create sections on their page. By optimizing website structure and images based on Google’s search algorithm, this app can help improve a store’s ranking in search results.
SEO Suite will ensure that your online store gets the attention it deserves from search engines and users regardless of on-page SEO changes. The SEO Suite tool is free and easy to use so any Shopify store owner can take advantage of it without needing to be an SEO expert.
Conclusion
Optimizing a Shopify store for search engines may require perfect SEO knowledge, but thanks to specific SEO tools, this daunting task becomes a simple game. Most shopify SEO tools offer simplicity and automate the referral process. Nevertheless, you must also know which one to choose to benefit from it very largely. This guide offers you enough resources to make a fairly reasonable and profitable choice.