Contentbird is a marketing software that allows you to plan, create, distribute and analyze the contents of your pages. Alternatively, you can easily map the entire process around content into one from the same tool to increase your marketing ROI, generate leads and improve organic web page visibility.
AuthorityLabs is a powerful online tracking tool that stands out for its fairly intuitive interface which also makes it easy to use. The platform is known for its speed and accuracy when it comes to monitoring competitors, flagging keywords, locally or internationally monitoring your site’s performance on the SERPs.
If you have a website and want it to appear in the top search results, you need to optimize it for search engines. But as you know, good optimization requires certain knowledge, but also good tools.
However, there are thousands of SEO tools. Likewise, while you can download and use some directly on your computer, you can only use them from their internet platform from your browser.
In this article, I propose to introduce you to those that are used online. But first, what do you mean by Web SEO tools?
After explaining what is meant by a Web SEO tool, I will introduce you to:
As I already mentioned at the start of this article, there are a multitude of SEO tools. These can be classified into as many categories as desired. But, in general, we can distinguish between tools that can be downloaded, run and used on computers or other compatible devices with or without connection and those that are not.
Their use requires that you connect to their internet platform from your browser. These are what we call Web SEO tools.
They are presented exactly like the pages of your Internet sites except that with their differences, they integrate functionalities which enable them to carry out the various tasks which they propose to help you to carry out.
Online web SEO tools are designed to be used by web SEO specialists in the first place. However, with their intuitive, simple and easy to use interface, they are accessible to the non-expert. To use them effectively, he must have some knowledge and determine in advance what data he wants, how to collect and analyze it.
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However, there are other tools that are difficult to use. The latter therefore require a lot more skills on the part of the users.
The importance of tools for the practice of SEO seems indisputable and we can even say that without the tools, SEO would be unachievable.
In general, the use of online SEO tools may interest you insofar as most of these tools allow you to access a lot of data. They give you access to very precise and reliable information on the operation and performance of your website in the SERPs.
They provide you with real-time data that could be useful to you in identifying the weak points of your website. The tools also save you a lot of time, energy and also money.
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_ in the fact that these tools allow you, for example:
From single feature tools to tool suites, most SEO tools you’re going to find online will have a variety of features available to you.
Without being able to name them all, here are a few:
It’s hard to point out cons specific to all online SEO tools. But as seen in most human endeavors, there are good tools and bad tools.
You can therefore fear falling on the wrong ones. That is, those who do not do exactly the job for which they were created. You may also be afraid of encountering tools that offer interesting solutions, but which are not at all in line with Google’s requirements. That is to say which are not regularly updated according to the evolutions of the search algorithm.
Finally, you can fear falling on black HAT SEO tools or simply on malicious tools that aim to spam your website. Such tools negate all your efforts. This is all the more true since no Web SEO tool guarantees you success or a ranking in the first search results. This is why, whatever you want, the choice of SEO tools must be made from the consideration of certain criteria.
Here, I offer you some criteria to take into account when you decide to use a Web SEO tool to improve your website.
With the proliferation of web SEO tools and the risk of finding malicious or even poor quality tools, it is clear that choosing an SEO tool that truly meets your needs is a challenge. To overcome such a challenge, you just need to define certain criteria and make your choices according to them.
Here are some suggestions:
When you decide to use an online SEO tool to improve the performance of your website or to carry out audits and the like, the first thing that should guide your choice is the objective you are pursuing. Concretely, it is about having a clear idea of what your need is and the type of tool you want to use for this purpose.
Indeed, as you know, there are tools that are specially dedicated to one task while others are for several. Unlike others, some tools offer reports and integrations for your site. Still others require a paid subscription while others are free, etc.
Depending on the objective you are pursuing or the task you want to perform, your tool must have certain basic features to ensure proper use.
For example for a keyword search operation, the import of search results in CSV format, the possibility of creating email alerts or even the positions of the keyword in the search results as well as the different search volumes seem necessary and useful.
So, I recommend you to check out the features that come with the tool before making the decision to use it.
Whatever the performance of your online seo tool, if it is not built in such a way as to guarantee you a good user experience, if it is not based on a simple and intuitive design and it is not easy to use, you may find it difficult to get used to it.
Similarly, as an SEO tool, it must provide you with the necessary assurance by being itself respectful of Google’s guidelines.
This is a non-measurable concept, but rather indicative and determining on which you must also reflect before choosing your Web SEO tools.
The quality/price ratio is an invitation to check whether the prices offered by the SEO tool of your choice are proportional to these different features. Because, it may be that for another even better offer you get the same price or that the same features are free on another platform.
Unlike negative reviews, positive reviews of an SEO tool will make you more likely to use it. So you can browse other users’ experiences on review sites before making the decision to use them.
This allows you to get an idea of the tool’s performance, but also to be aware of its strengths as well as its shortcomings.
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Now that you have an idea of the criteria you can use to choose effective SEO tools online, in the following, I invite you to discover some examples of Web SEO tools.
As you know, optimizing a site for search engines is a complex activity that requires the performance of various tasks.
To get an idea, just go guidelines presentation page to Google’s webmaster loading speed of your website. When you visit either of these sites, you get an idea of all the tasks you need to complete to make your site competitive with search engines.
In concrete terms, this will involve, for example:
Although they may seem difficult and complex to perform, note that most SEO tools that you will find online are designed to perform these different tasks.
Thus, if we wish to make a categorization of the different Web SEO tools, we can distinguish:
The content of your website includes a set of elements that are: Texts, images, audios, videos or any other element visible when your website is displayed in Browser.
_ elements play an essential role in the user experience of visitors to your website, but also influence the time the site takes before appearing on their screen. Google rightly recommends that this content be of high quality and well optimized. So whether it’s organizing content or optimizing any of these building blocks, you’ll find countless tools online.
Here are some examples:
As Rand Fishkin said, “Keyword research is one of the most important, valuable, and profitable activities in search marketing. Ranking for the “right keywords” can make or break your website. As you
will have understood, keyword research is the necessary step that allows you to identify keywords on which to rank your content to be successful. Such activity allows you to determine the list of words or expressions that your target audience can use to find you. Keyword research requires data collection which you will find on applications such as:
If you want to learn more about keyword research, I suggest you read the guide to keyword research on the site.
Backlinks are one of the criteria for ranking your web pages. Obtaining them is therefore necessary to hope to have a good place in the search results. To do this, you need to put in place a link acquisition strategy. This strategy to be effective must lead to the obtaining of quality links, but also respect the instructions of Google in the matter.
There are various online SEO tools that can help you in this quest. Some of these tools include:
Over 83% of marketers say videos have increased the average time visitors spend on web pages. Indeed, beyond articles, images or audios, your site can also contain videos. If so, you certainly need to index and optimize them in order to facilitate their display in search results, but also their loading on the pages of your website. To do this, here are some SEO tools you can find online:
Monitoring your SEO positions is an activity that consists of analyzing the performance of the keywords on which you position your content in the search results of the Google engine. Such an analysis allows you to measure your efforts and identify your best strategies as well as those that do not work.
SEO Technical SEO is an expression used to designate the optimization of the technical elements found on your website. It is also a question of verifying that all of these elements are properly implemented on the site. Technical SEO can therefore apply to elements such as site code, robots.txt files, etc.
Moreover, if we wish, we could even make another categorization based on the methods of use of these different tools. By doing so, we can classify SEO Web tools as follows:
It should be noted that very often, most of the tools that we encounter are both paid and free.
Web SEO tools are those that you can use from your browser interface. They do not require any installation on your part. For most of them, you just need to go to their online platform and go through the account creation process.
In this article, you are going to get a clear idea of what a web SEO tool means. You will also find some tips that will help you choose good tools. Finally, you will find examples of Web SEO tools that you can use to carry out your many optimization tasks.
