SEO tools for Wordpress :

While SEO tools strongly contribute to the ranking of your website on search engine results pages, not all of them are compatible with all content managers (CMS).

This is the case of WordPress, which integrates more easily with certain specific SEO tools than others on the market.

This means that if you have a WordPress site, you must base yourself on specific criteria to choose the right tool for its natural referencing.

For this, I invite you to read more this guide.

Chapter 1: What are WordPress SEO tools?

Note in this first chapter the meaning of WordPress SEO tools as well as their general functions.

1.1. What is a WordPress SEO Tool?

By WordPress SEO tools, we mean any program designed for natural referencing and compatible with the WordPress content management system.

In addition to the tools directly integrated into the CMS and some external tools, WordPress also offers a marketplace providing additional modules for SEO called ”Plugins SEO”.

SEO has many aspects, like keyword research, content optimization, and link building. 

If an SEO plugin can help improve your page’s search engine rankings, it usually falls into the category of WordPress SEO tools.

1.2. What are the functions of WordPress SEO tools?

When it comes to helping you improve your content for search engines, some SEO plugins do quite well. They can, for example, help you avoid overuse of specific keywords and provide guidelines on how to make your writing more readable.

It is essential to note that WordPress SEO plugins do not always guarantee that your content will rank higher on search engines. However, if you have no idea how you can make your content more discoverable on search engines, these tools can be a good place to start.

In general, WordPress SEO tools can help you better understand your audience and traffic sources. You can then use this valuable knowledge to build a more effective content strategy while encouraging interaction.

Here are the general functions of the WordPress SEO tools in detail:

1.2.1. Site

Audit WordPress audit tools are one of the most effective ways to assess the health of your website.

These tools will give you a list of areas where your website needs improvement and explain why these improvements will help your site’s SEO performance.

Technical analysis is another part of the audit report that a WordPress audit tool can provide. This analysis covers important aspects like duplicate content, broken links, HTTPS crawling and enforcement.

1.2.2. Content Optimization

When it comes to optimizing content for search engines, SEO plugins are the most effective means of recourse.

Here’s how plugins can help you customize how your content appears on search engine and social media results pages:

• Google Preview

WordPress SEO plugins can be used to customize a preview of how your website looks in search engine results. 

They usually offer options that allow you to optimize the page title and meta description for SEO.

In addition, these plugins help you distribute your keywords in the correct and optimized way in the content of the page.

• Content readability

Good SEO is not just about using the right keywords, but your content should also be well-written and relevant to what the user is looking for on the internet.

Thus, SEO plugins not only identify content readability issues and potential areas for improvement on your website, but also provide step-by-step solutions on how to fix them. 

• Preview

When you share an article on social media with a link to your website, there’s often a preview of that link. It displays a featured photo or image, the title of the article, and a meta description describing the content of the page.

SEO plugins allow you to automatically generate a title and meta description for your social media page. You can also have the option to customize the preview by writing your own title, description and uploading an image.

1.2.3. Rank Tracking

Many people consider rank tracking to be a core feature of WordPress SEO tools. By using these tools, you can see

Thanks to a large number of different reports provided by these tools, you can have all the data necessary to evaluate the SEO performance of your website.

Rank tracking provides various crucial information, some of which are listed below:

• Keyword and domain tracking;
• Comparisons of geographic locations;
• Types of project devices;
• Discovery of local competitors and their SEO monitoring;
• Etc.

1.2.4. Optimizing WordPress Breadcrumbs

Breadcrumbs are a great way to improve your website’s navigability and can also help search engine crawlers understand the classification of your content. 

If your WordPress theme doesn’t already include breadcrumbs, you can use plenty of available WordPress SEO tools like Rank Math. 

With these tools, you can customize settings such as separator characters and page addresses.

These WordPress SEO tools also make website data more consumable and accessible to SEO enthusiasts and experts.

Chapter 2: How to find a WordPress SEO tool?

While some paid plugins don’t offer a free version, many of the more reliable plugins have both a premium paid version and a free version verified by the official WordPress repository.

The fact that a plugin has a free version approved by WordPress gives assurance that it is subject to some level of quality control.

WordPress can quickly remove a free plugin download from its repository if it has a significant problem.

There is a risk of data being lost or modified due to incorrect coding of a plugin which implies some vulnerability on the tool. In addition to these vulnerabilities, aborted states are possible issues that plugins in the WordPress repository may experience. 

There are several other reasons why a plugin may be removed, as described in the WordPress Plugin Guidelines.

While this factor isn’t perfect and can’t guarantee that a plus is safe to use, it’s generally more reassuring than when you download a plugin from an unofficial WordPress site.

The simple reason is that software that comes from trusted vendors may be subject to private testing. However, it may be a good idea to research the testing and verification process before purchasing the software.

When it comes to WordPress plugins, here are some factors to consider:

2.1. The popularity of the plugin

Although the popularity of a plugin is not a convincing enough factor, it at least guarantees that the tool has been tested and appreciated by all those users who talk about it.

On the WordPress reference page, you can also view the active download count for the software in the case of plugins.

However, popularity alone does not always guarantee that a plugin is free of problems, since some of the most popular plugins have caused serious problems in the past by cluttering web pages with unnecessary code.

Although this is not always the case, as a general rule, if a plugin is popular, it is probably effective.

2.2. Update frequency

If a plugin has not been updated for a while, it may no longer be available to use. Thus, you can check the date of the last update on the WordPress page of each plugin.

It may happen that a plugin is not regularly updated due to its base faction not requiring an upgrade. However, this is generally taken as an indication that the plugin has been discontinued.

WordPress is constantly being upgraded, which means plugins that aren’t updated can create issues with the most recent version of WordPress or your website’s PHP version.

This is why you really need to make sure that the plugin you are about to pick up is regularly updated by the creators.

2.3. Support Feedback

Each plugin’s support page in the WordPress repository may provide evidence of a number of ongoing issues.

The most common issues are where code conflicts with other plugins or the WordPress template needs to be changed for the plugin to work.

The support page will tell you about any potential difficulties you may encounter with a tool before you find out about them the hard way.

Chapter 3: Top 20 Best WordPress SEO Tools

As an example, here is a list of 20 most popular WordPress SEO tools in the SEO market.

3.1. Yoast SEO

Yoast SEO is the most popular and easiest SEO plugin out there. 

With its outstanding powerful SEO features, it helps to keep your website in a healthy and optimized state. You can optimize your content to be search engine friendly and improve your rankings.

Yoast SEO offers a structuring feature that allows you to organize your content in a way that makes it more visible to search engines and easier to find for visitors looking for a solution on the Internet.

3.2. AIOSEO

One of the main advantages of SEO All-in-One is that it is incredibly simple to use for those who do not know how to optimize their content. Simply download the plugin and follow the setup wizard to start optimizing your site.

The plugin will then continuously check your website to provide suggestions to improve your posts and pages. Scan results are divided into critical issues, suggested improvements, and excellent results. You will have a much better chance of being ranked high on search engine results page when you follow the instructions listed in your report.

3.3. Rank Math

If you’re looking for a WordPress SEO plugin that will help you optimize your content and get real-time feedback, Rank Math is the perfect tool for you.

Rank Math provides users with complete control of on-page SEO processes through an easy-to-use WordPress plugin. Rank Math collects data from Google Search Console to display relevant information in your admin panel, including total search impressions, keywords, and potential errors.

3.4. MonsterInsights

If you want to get the most out of Google Analytics on your WordPress site, Gold MonsterInsights is the perfect tool. The plugin provides you with in-depth insights without requiring you to manually add the Google Analytics tracking code to your website.

The plugin provides you with detailed reports that show your top performing content, where your website visitors come from and what they do once they are on the site. You can easily monitor product SEO to find out your most popular products and improve what doesn’t meet your needs.

3.5. SEMrush SEO Writing Assistant

Not only does SEMRush help you write your texts for WordPress, but it’s also a great SEO tool. It gives you insight into the advantages your competitors have over you as well as areas where you need to improve.

Just enter your competitor’s website and see what keywords it ranks for to get an idea of ​​what you should be focusing on. You can use the writing assistance tool to ensure that your content consistently includes your target keywords, in real time. So you can be sure that you are writing quality articles that will help improve your SEO.

3.6. Ahrefs SEO plugin

This team’s complete solution for WordPress website owners who need a lightweight plugin to improve their rankings in Google is the Ahrefs SEO plugin. This tool provides clear and concise data on the performance of your website. For example, with just a few clicks, you can see your product page traffic, percentage of organic traffic from search engines, and total number of backlinks.

If you want to improve in all areas, you can consider the recommendations of the plugin to fix all the issues.

3.7. SEOPress

SEOPress is one of the WordPress SEO plugins that strikes the perfect balance between simplicity and power. Whether you use the free version or upgrade to a paid plan, this freemium product comes completely white label.

SEOPress is available in 17 languages ​​and offers an array of features to help boost your SEO results. With SEOPress, you can customize your titles, breadcrumbs, XML sitemaps, meta descriptions, and redirects to get the best possible performance.

3.8. Premium SEO Pack

By nature, Premium SEO Pack is a more reliable and comprehensive SEO solution as it provides access to advanced features. For example, in addition to being able to use Google Analytics sitemaps and tracking, you will be able to use unique options not found anywhere else to achieve better success rates.

This tool not only lets you track your page speed, link building, and 404 errors, but it also provides rich snippets that take the optimization process a step further. Additionally, other features include keyword analysis, video sitemaps, and bulk optimization, all easily accessible and customizable to suit your needs.

3.9. AccuRanker

Keyword research, link building, and content production are all necessary to rank high in the SERPs, but you can’t achieve top rankings if you don’t measure your results.

So, if you are looking for WordPress SEO plugins that provide useful data to guide your SEO decisions, Accuranker is a perfect solution.

It gives you all the information you need to customize pages and control targeted keywords without the need for other tools. By analyzing your positions using Accuranker, you can uncover areas for improvement, both for keywords and content items.

3.10. Schema Pro

Optimizing your rich snippets is one of the most effective ways to attract SERP users and increase click-through rates. By adding visual search elements such as price and star rating to your website, you will be able to attract more users, which will result in increased traffic.

Schema Pro is therefore an easy way to add schema codes for events, articles, products, people, services, books and reviews to your pages, even if you have no experience with coding.

3.11. SEOquake

What sets SEOquake apart from other products is that it automates much of the work through a Google Chrome extension. The extension can also be used with Mozilla Firefox, Safari and Opera.

You can perform on-page SEO audits for your sites and verify links without logging into the dashboard. From Alexa rankings to page health, search engine results, update dates and age, SEOquake gives you all the key insights and stats you need to boost your rankings.

3.12. Moz Link Explorer

Moz is another well-known tool in the SEO world that is useful for people who have any interest in SEO. Many experts use this tool to assess domain authority and determine the strength of a website.

Moz Link Explorer is a useful tool that reveals useful information about your links for free. Although the premium plan includes all the information, the free version meets your basic needs at a reasonable level.

3.13. Google Search Console

If you want to improve your website’s visibility on Google, the Google Search Console is the free solution for you. This tool warns you when your pages are not indexed correctly by robots and offers you solutions to solve the problem. You can use it to get essential insights into your rankings and see how your content is doing on the web.

For best results, use MonsterInsights in conjunction with this tool. You will then see a significant increase in your rankings on the SERPs. Google Search Console also provides data on your impressions, anchor texts, positions, and ranking keywords.

3.14. Google Keyword Planner

Google Keyword Planner is a free tool that helps marketers come up with great new content ideas, if they don’t want to pay for WordPress SEO plugins.

The hyper-local search volume tool is especially useful if you run a small business or a local business. Not only does this tool give you the ability to target audiences based on their demographics, but it also shows you estimated search volumes, difficulty levels, and estimated number of results for each keyword.

3.15. Sitecheker

Sitecheker is an SEO platform that analyzes your site and finds critical errors. To fix these errors, you will get a list of SEO tasks for your resource.

The website monitoring tool not only allows you to see the changes happening on your site, it also allows you to keep an eye on your competitors’ sites. Also, you can learn more about their successful marketing strategies to improve yours.

3.16. SEO Framework

The SEO Framework plugin is a fantastic choice for small businesses, it is aimed specifically at small businesses.

The plugin offers a color scale to illustrate exactly how to improve each article for search engines. Just hover over the SEO bars for instructions on how to improve certain pages.

3.17. SEO Squirrly

If you are not an SEO expert, this software is for you.

Not only does the SEO Squirrly plugin have a simple interface, but it also has a live SEO wizard that offers suggestions. 

Just enter the term you want to rank for in your article, green lights and contextual tips will appear in real time to show you how to incorporate that term into your content.

If you hire multiple writers or outsource your content production, the content reporting feature is ideal for you. These types of reports give freelance writers additional SEO insights to help them produce higher quality content.

3.18. WordPress Broken Link Checker

The WordPress Broken Link Checker plugin can save you from Google’s algorithmic penalties that can cause broken links on your website.

If you have a lot of internal and outbound links in your blog posts, the tool lets you manage pages on your own site, but you can’t control the status of pages on other sites.

The Broken Link Checker plugin quickly and easily identifies broken links on your site with just a few clicks so you can determine whether to remove, edit, or ignore the identified issue.

3.19. All In One Schema Rich Snippets

All In One Schema Rich Snippets tool will help your website pages stand out more in search engine results. To do this, it uses ”rich snippets”, which are actually short summaries of the content of each page. These snippets appear next to your website name in search results and can include things like customer reviews or product images.

This popular schematic markup plugin can help you add things to your website like videos, recipes, events, people, products, and articles. All websites can benefit from rich snippets, but they are especially beneficial for e-commerce sites.

3.20. WP Meta SEO

WP Meta SEO is an SEO manager that aims to help you manage your website’s SEO information more easily. The free version includes a meta information manager, which gives you control over meta titles and descriptions.

The plugin also has a sitemap feature and image optimization features like bulk resizing and the ability to edit all photo metadata to improve SEO. 

The breadcrumbs builder helps check rich snippets and easily view links, while the broken link checker quickly scans your site for errors. By implementing these redirects, you can keep your website running smoothly.

In summary

The WordPress content management system does not align properly with all the tools for the natural referencing of a website. In addition to compatible external tools, the WordPress content management system offers its own tools. And to help you choose the best among these tools, we have developed in this article some important criteria to take into account.