Audit SEO | Moz

Description MOZ

Natural referencing involves many tasks that are carried out with a certain technicality and on a very regular basis. For this, MOZ is a tool that brings together a large number of features that can each perform an important task of natural referencing. Using Moz to get your website listed in search engines means you have to expect a certain result, not a probable one. The tool not only helps you increase your visibility, but also stay competitive in your target market. We will find out more about this tool in this description.

What is Moz ?

Moz is an excellent online tool that can be used by different categories of people because of the multiple services it offers. Depending on your end goals, you can choose from the two options, Moz Pro and Moz Local.  Here are the features of MozPro :

• Intuitive suggestions;
• Access to proven metrics;
• Accurate volume estimates;
• Monitoring the ranking of competitors;
• World Ranking Tracking;
• Local rankings;
• Search visibility score;
• Mobile leaderboards;
• Universal and enhanced search rankings;
• SERP analysis;
• Analysis of the link profile;
• Link opportunities;
• Competitive Link Metrics;
• Spam analysis;
• Page optimization;
• Automated and personalized report;
• Historical reports;
• Exploratory diagnosis;
• New issue alerts;
• Etc.

On the other hand, Moz Local has features especially focused on local SEO such as:

• On-page recommendations;
• Weekly crawl and leaderboard tracking;
• Competitive analysis ;
• The site explorer;
• Moz toolbar;
• Keyword difficulty;
• Professional training webinars;
• Online Marketing Guides;
• Q&A forum;
• Discounted Moz Seminars
• Etc.

Here are some of the most used features of MOZ in detail:

Keyword Analysis

To access this feature, you need to scroll down while on your homepage. Here, you are directly prompted to enter a keyword that you want to analyze to set up a campaign. Once the search is started, you’ll be taken to a page that displays the average monthly search volume, difficulty score, paid search competition and click-through rates, and even keyword suggestions. Indeed, you can filter the searches by country to specify your analysis according to your target markets.

Link

Explorer Moz Pro’s Link Explorer guarantees a thorough evaluation of your link profile, it contains an index of over 40 trillion links. This powerful feature is able to track mentions of your brand as well as new links. This information also goes a long way in link prospecting and engaging content planning. Using this feature, Moz includes several proprietary metrics, such as domain authority, inbound and outbound links, and several other useful metrics to analyze your link profile. These metrics indicate the SEO strength of a domain based on its link authority and online reputation.  In other words, a link from a website with more reputation can convey more SEO value to your domain than a less proven website.  Of course, these metrics aren’t a direct representation of how search engines view your domain, but they’re nonetheless helpful in narrowing down backlink targets for a successful marketing campaign. It’s also a useful feature when it comes to link profile building in that it helps you find plenty of opportunities.

Site Explorer

The MOZ tool has a fairly comprehensive website exploration feature. The Crawler automatically performs its functions on every page on a regular basis, generating monitoring alerts for new issues that arise during the weekly check.  First, the tool categorizes these alerts by level of impact, using metrics like drill depth and page authority to prioritize them.  Then, the bot categorizes the concerns into descriptive types in a way that aligns with the workflow, dividing them into five categories: 

• Content issues; 
• Metadata issues;
• Redirection issues;
• Critical robot issues;
• And robot warnings.

The tool not only alerts you to the problems it encounters on your website, but it also offers you relevant solutions to solve them. For example, crawl diagnostics typically identify issues such as broken links, crawl errors, missing page elements, duplicate titles and content, and more.  Additionally, each error includes a description titled ‘Moz recommends a fix’ that tells you how seriously you should take a specific issue on your site. And when you have fixed some issues, you can click on “Recrawl My Site” to repeat the process to check if the tool will report the same issues again.

MozBar Extension 

The tool has also developed a MozBar extension which aims to help website owners outrank their competitors in search engines.  The MozBar extension calculates the authority of websites in search engines on a scale of 0 to 100.  The tool displays link metrics for domains and pages while you search.  It provides domain authority, page authority and number of backlinks of a website.  You can also dive into various page elements and analyze search results from other engines, countries, regions or cities.  MozBar also provides access to unlimited page optimization reports with a Moz Pro subscription. To use this feature, here are a few steps to follow:

• Visit the SEO Toolbar page on MozBar ;
• Click on the ”Download MozBar for free” button; 
• Next, click on the “Add to Chrome” button on the Chrome web store page.

Once installed, sign in to your Moz account or create an account with an email and password.  With MozBar enabled on chrome, you’ll be able to see domain and page authority scores every time you search. You can click on the link analysis option and check the site details through the Link Explorer tool. When you visit a page, you will see important data near the top.  For example, this page in the image below has an authority of 34, but the entire domain authority is 64.  The Moz magnifying glass icon on the left side allows you to browse important elements of the page like , link metrics, markup, this page’s HTTP status, and general attributes.