CognitiveSEO is a relatively old search engine optimization toolkit. It was launched in 2012 by Razvan Gavrilas, developer and CEO of the company of the same name, which is headquartered in Romania. Cognitive SEO emphasizes backlink analysis and link building. It also helps with content and site audit analysis, as well as keyword research and tracking. It also has a suite of SEO tools for digital marketing agencies, SMBs or web professionals. The main purpose of CognitiveSEO is to detect and repair problems that may reduce traffic to a website, as well as to optimize its content. The CognitiveSEO team is also constantly working on managing and improving the software, being regularly connected to the latest updates from the digital marketing industry.