SEO Rank Monitor was developed in 2009 by Dawid Sakowski and Wilco de Kreij. This tool of the same name as the company was founded by them for self-use. In 2014 they released a major update making the tool complete. Thus, several features have emerged within SEO Rank Monitor. The latter makes it possible to improve the ranking and monitoring of the site of competitors as well as the monitoring of their performance. SEO Rank Monitor ranking tracking is valuable for any business with a site. Indeed, the tool generates reports on the SEO efforts of their competitors. This then allows these companies to adopt the effective practices of competitors in order to overtake them where they are ineffective.