The Moz Blog is an online SEO and marketing blog where Moz and its experts share tips and tricks through well-detailed articles. The blog offers its content by category, which allows its users to browse articles more quickly and find what they are looking for.

Moz Blog

Learning SEO online is not an easy task, as there are many blogs that offer content in this sector. Moz blog is one of the most implemented blogs in this industry with strong domain authority.

It is unquestionably one of the blogs you need to follow online to learn SEO fundamentals and advanced techniques to rank a site on search engines.

Through this description, we will decipher this blog and the resources it offers on SEO and online marketing in general.

Introducing the Moz Blog

Moz is a platform that offers SEO solutions through an all-in-one tool. He has a blog where SEO experts and wizards share their best tips, research, how-tos, and insights.

The goal is to share content that can help Moz users improve their SEO and online marketing skills.

That said, you can learn a lot about different SEO concepts and search engine optimization best practices on this blog.

If the Moz blog allows you to appropriate the different SEO strategies, it also offers content with illustrations on the different tools of the site.

You will therefore have tips for auditing your site and monitoring your rankings using the Moz toolkit. You will be able to research keywords and build a healthy link profile.

Moz blog metrics

As for the main Moz metrics, we have:

Website authority score: 81

Average length of visit: 8 min 54 s

Average bounce rate: 52.28%

Volume of monthly organic traffic: 2.54M

Note: These are figures collected at the time this description is being written. They are first approximate and are likely to vary over time.

Overview of the different Moz blog categories

The resources available on the Moz blog are organized into different categories:

Moz’s “Advanced SEO” Category

While knowing the basics of SEO is a must for anyone doing an online business, advanced SEO is necessary to go deeper.

This category offers you articles related to SEO techniques that require a certain degree of specialized knowledge.

These include somewhat advanced technical concepts or a deeper understanding of how the Google algorithm works that SEOs use to do their job.

Moz’s Blogging Category

Based on the fact that there is always something to learn, whether you are a beginner blogger or you have been blogging for years, Moz offers you in this category of articles focused on blogs.

With its quality resources, the site intends to help you maintain your blog to take advantage of its advantages such as:

• Adding timely content;
• Attract commitment;
• Naturally increase the relevance of your keywords;
• Earn links through guest posts.

Community Management

With the rise of social media, companies can no longer be satisfied with SEO even if it is the main source of website traffic.

 Sites also need to put time and a lot of effort into building a vibrant online community. The interest is to keep an eye on the experience of your customers to retain and retain them.

It is with this in mind that Moz devotes a section to community management to stay in touch with your customers. You will find content on:

• Marketing by comments;
• How to create better customer experiences;
• How to invest in community management;
• Etc.

Competitive research

This category of Moz’s blog lists some additional resources on researching and analyzing the competition for SEO.

Competitive research is kind of like reverse engineering what works for your competitors, and using that information to your advantage. It generally consists of:

• Identify the competition;
• Search for keywords;
• Analyze its content gaps;
• Explore backlinks.

Content Marketing

It is known to all that content is the basis of SEO. 😄 All sites that dream of ranking well must first develop an exceptional content strategy.

Moz helps you in this category to create and market content for the purpose of driving traffic, increasing awareness and/or supporting a brand.

The site also offers a complete guide to content marketing for beginners that explains all the fundamentals of this discipline from A to Z.

Conversion Rate Optimization (CRO)

Conversion rate optimization (CRO) is nothing more than the art of improving the rate at which users take a desired action. This can be a purchase, video watch, PDF download, or any other measurable action.

CRO and SEO are often aligned with each other since they often take place in the same place, namely the web page.

That said, decisions that influence one also influence the other, and they often use similar measures and methods.

Moz has collected some of its best articles and resources on conversion rate optimization in this category of its blog.

Ecommerce SEO

E-commerce is a special category of SEO, as search engines treat transactional type queries with special attention.

In addition, the referencing of e-commerce sites is a real challenge with unique challenges, in particular:

• Product catalogs;
• Items out of stock;
• Site architecture;
• Trust issues;
• Etc.

Considering all of this, you need a solid SEO strategy to get your resources showing up on Google. You will discover in this category more than a hundred resources on SEO for e-commerce.

Link Building

It is known to all that links on the Internet form a relationship between pages and sites. Google uses them, for example, to crawl the web, access new pages, calculate page popularity and determine the relevance of results to a searcher’s query.

Moz offers you a variety of content in this category to successfully create beneficial links for your site. You can start with a guide that the site offers on this subject for beginners.

Moz Blog’s Local SEO Category

If you don’t know yet, 97 % of people inquire about a local business online and 72% of consumers who performed a localized search visited a store within an 8 km radius.

Any physical business must therefore have a solid local SEO strategy. Moz also offers you content to optimize this aspect of your site in order to start taking full advantage of this type of SEO.

The Mobile SEO category of the Moz blog

Web giant Google went mobile-first not too long ago to prioritize the mobile version of your site for indexing and ranking.

Not only that, most internet users connect to the web using a mobile device. Be able to optimize your site for these devices.

 Moz has listed its articles on mobile SEO in this category for you to easily browse.

Other resources on the Moz site

Besides Moz’s blog, there are other resources on the site that you’ll be excited to check out.

moz with

Moz Con is a marketing conference that the Moz site organizes every year. It is often led by several experts in the fields of SEO and marketing in general.

The speakers are ready to share their best advice to help you overcome the obstacles that some specialists are already facing.

At this conference, you’ll meet like-minded people, whether you’re a search engine optimization specialist, marketer, or executive.

SEO Learning Center

This is Moz’s SEO Learning Center and you will learn from their experts for free. The courses are divided into various categories and you can browse the one of your choice to learn.

The beginner’s guide to SEO

This is the ultimate guide to learning how to get rankings and drive organic traffic the easy way. This guide offered by Moz is organized into several chapters that cover all facets of SEO.

As for the chapters, we have:

• 1. THIS 101
• 2. How search engines work
• 3. Keyword Research
• 4. On-site optimization
• 5. Technical SEO
• 6. Building Relationships and Establishing Authority
• 7. Performance measurement, prioritization and execution of SEO.

Moz webinars

Moz also organizes webinars that its experts lead to help participants on various SEO topics. For example, you will find webinars on:

• Execution of the technical SEO audit;
• Competitive research for new sites;
• The vital Web Cores;
• Etc.

Database of Moz Resources like: Guide, Checklist, White Paper, etc.

You can take your SEO to another level with the multiple resources that Moz makes available to its users.

In its gigantic database, you will discover guidebooks, reports, and white papers that can help you meet the challenges of SEO.

The site offers a filter option that you can use to find exactly the type of resources you are looking for.

Moz Academy

Moz’s mission is to make SEO education easy for everyone. From your Moz account, you will be able to register for many courses for free.

Remember, however, that not all courses are free. Some give the right to certifications and are mostly paid for.

Moz Academy also offers you a complete training for a month. It is a well-structured training in 12 modules containing relevant solutions for your business.

Accept guest articles or not

Moz used to accept guest posts through its YouMoz platform. But the site hasn’t been accepting guest posts for a few years now.

However, if your goal is to find a site similar to Moz that can accept guest posts, be aware that there is a platform that lists more than 1156 websites that accept guest post in a French-speaking environment.

This platform offered by Twaino will allow you to discover the authority sites in your niche to which you can submit guest articles.

Conclusion

At the end of this description, it should be noted that the Moz blog is a portal where the site constantly publishes content on SEO and marketing.

Moz’s blog posts are divided into various categories, which allows users to find the resources they are looking for fairly quickly according to the themes.

Hope you enjoyed this description, you can also discover Twaino’s resources on the definition of SEO terms which we encounter frequently.