MozCon 2020 Event Description

Every year, the best in the digital marketing industry gather at MozCon for presentations on content marketing.

This event is an excellent conference, rich in experiences that allows participants to obtain weapons to sharpen their SEO strategy.

It is organized with the aim of bringing together marketers and SEO experts to discuss new reforms in the digital field.

This allows participants to better understand content marketing and apply it in their marketing strategies.

In this description, we are going to give the necessary information about the MozCon 2020 conference and the SEO concepts that were covered by the speakers.

Presentation of the MozCon event

MozCon is an event that usually takes place in three days in the USA and brings together marketers to help them improve their digital skills.

During the 2020 edition event, talks were given by experts in SEO, local search, search marketing, and more. This allowed participants and master lecturers to establish contact and strengthen collaboration.

Who are the MozCon 2020 attendees?

Anyone with some level of SEO and digital marketing can attend MozCon.

These participants acquired new notions of techniques to improve the quality of content on a website and of digital technology, which is constantly evolving.

MozCon 2020: The conferences that have been organized

During this MozCon conference, many hot topics were discussed. Among these we have empowerment, marketing for customers, marketing strategies and many other concepts related to SEO.

Automating

This subject is one of the major debates during the conference. Francine Rodriguez, specialist in paid advertising and search engine marketing is the speaker on the concept of automation.

It shows that with the use of artificial intelligence (AI), web creators can quickly write content to have good returns.

Francine Rodriguez also offered automation tools that Google Adwords offers to help with ad serving.

Google Adwords is indeed a commercial links platform that is offered by the Google search engine.

Marketing for customers

Branding expert Flavilla Fongang explains how business owners can easily grab the attention of their customers. She suggests that they promote their content, develop new ideas on social media, etc.

Search for relevant keywords

Dr. Pete, a professional in the field of SEO, led the conference on thekeyword research. It establishes a relationship between the way in which Internet users carry out their research and the referencing of Internet pages.

Content Marketing in SEO

Content marketing is one of the most rewarding aspects of digital marketing and SEO.

It is a form of strategic marketing that allows companies to create and distribute content on social networks to have other customers.

Ross Simmonds, founder of the agency Foundation Marketing, discusses new digital strategies to makeefficient web content. He thus proposed techniques to optimize content on the internet. We can note:

• Content remixing, which consists of recreating new content from an old idea;
• Content revision or reassignment, which consists of updating quality web content with new, more relevant information that meets the expectations of Internet users;
• The selection of relevant content that pushes the content creator to remove content that does not end up in the top results of Google.

Importance du Chief Marketing Officer 

Wil Reynolds, e-commerce expert, closed the MozCon conference. It showed the role of the Chief Marketing Officer (CMO) in creating and improving marketing strategies.

Britney Muller, SEO scientist of the Moz organization, allowed conference participants to follow a training in the field of artificial intelligence to have the basics in digital.

In summary

The MozCon event is like a summer camp for marketing experts. This allowed them to follow and lead debates on the referencing of web content.

If you wish to participate in the next edition, which will take place from August 7 to 9, do not hesitate to take your ticket for the MozCon 2023 conference to have new experiences on content marketing.