In an increasingly competitive digital world, understanding the workings of SEO has become a necessity for any business that wants to stand out. “SEO for everyone: The hidden side of Google, YouTube and Amazon” is a podcast that discusses natural SEO strategies for better online.

General description

“SEO for everyone: The hidden side of Google, YouTube and Amazon” is an audio show best known for its particular focus on the web giants Google, YouTube and Amazon. The goal of the podcast is to inform listeners about optimization techniques as well as factors that can affect ranking of a website on search engines.

Presentation of the Facilitator

David Licoppe is the host of the podcast. He is a Belgian entrepreneur and SEO consultant, recognized for the energy and good humanity that he exudes in his broadcasts.

Founder of several companies, including Youpi Media and Youpi News, he began his career as an autodidact in digital marketing before devoting himself particularly to SEO. At the age of 17, young David was already determined to become an entrepreneur. He then accumulates odd jobs to finance his ambitions.

Today, its ability to anticipate the needs of its clients and to popularize SEO has quickly earned it a good reputation in the field. In addition to his entrepreneurial activities, David Licoppe is also a trainer and author of a book on inbound marketing.

Frequency and format

With podcast “SEO for everyone: The hidden side of Google, YouTube and Amazon” does not follow a regular publishing schedule, but the author publishes several episodes per month.

Sessions generally vary between 30 and 45 minutes. It’s a fairly reasonable length that allows you to cover subjects in depth while remaining practical for quick listening in the car or at work.

The episodes are presented to explain SEO concepts in a fun approach. It’s a way to demystify natural referencing and make it accessible to everyone.t the world. The presenter’s sometimes humorous and quirky tone makes the numbers more interesting and keeps listeners interested.

Accessibility and Subscription

Podcast episodes “SEO for everyone: The hidden side of Google, YouTube and Amazon” can be listened to on several audio streaming platforms. These include in particularAusha, Spotify, Deezer AndApple Podcasts. The host also has a channelYouTube where you can find all the episodes of the podcast.

What are the themes covered?

The podcast “SEO for everyone: The hidden side of Google, YouTube and Amazon” explores a multitude of themes related to natural referencing and online visibility.

Technical SEO

Technical SEO remains a fundamental pillar of natural referencing which focuses on the structural aspects of a website in order to improve its indexing. These are elements that can directly influence a search engine’s ability to crawl, understand and index a site’s pages.

And SEO on-page

On-page SEO specifically concerns everything that is the internal aspect of a website. It is a strategy that aims to obtain good rankings on the SERPs, but also to enrich the user experience. For this, on-page SEO encompasses a variety of techniques that are applicable directly on the website. The publication of quality content is, for example, highly recommended. Other on-page techniques include keyword research, optimization of HTML tags and images, and URL structure.

Netlinking

The more quality links a site receives, the more it is perceived as a reliable and relevant resource. The objective of netlinking or “link building” is to acquire inbound links (backlinks) from external sites to yours. This helps improve the authority of the site in the eyes of search engines.

Some episodes of the podcast

On Ausha, here are some contents of “SEO for all” which have been published:

« Document leaks at Google: Algorithms” from the podcast »

This episode discusses a revelation regarding leaked internal Google documents. These documents reveal precise details about the algorithms used by the online search giant to rank indexed sites and web pages. The episode explains how this information could influence the SEO strategies of businesses and digital marketers.

« Companies have better control of their e-reputation in Russia »

In this episode, David Licoppe discusses the management of e-reputation by Russian companies in a context of economic and political crisis. He highlights the crucial importance of online reputation, which can either deter a potential customer or convince them to engage with a brand.

« Avoid These 6 Common Google News Optimization Mistakes »

In this podcast session, the host looks at optimization practices for Google News, an essential service for publishers wanting to maximize their visibility and traffic. Google News, launched in 2002, is an aggregator that compiles news articles from various sources. The episode highlights the importance of optimizing your site to be eligible for Google News and draws attention to six common mistakes to avoid in this process.

In summary

With podcast “SEO for everyone: The hidden side of Google, YouTube and Amazon” offers an exploration of SEO strategies tailored to the three web giants. Podcast host David Licoppe uses his expertise to demystify SEO concepts and practices that can help businesses improve their online visibility.