Blog | 1min30

Description of Blog 1min30

The 1min30 blog is an excellent knowledge space for the various players in Internet marketing. The blog brings together excellent quality content on different areas of online marketing such as natural referencing, brand communication, content writing for the web, etc.

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An online marketing strategy requires a good level of skills that even experts continue to acquire.

This is one of the reasons why the 1min30 blog makes it easier for you by regularly sharing with you their experiences, advice and opinions on certain subjects.

If you want to know more about this blog, I invite you to read more this description.

Presentation of the blog 1min30

The 1min30 blog is a webmarketing-focused platform that regularly publishes content focused on techniques for promoting products or services on the internet.

The purpose of this platform is to provide advice and practical information to companies and marketing professionals who wish to develop their online presence and achieve their business objectives.

Topics covered by the 1min30 blog include online advertising, SEO, social media, content marketing, email marketing, performance marketing, video marketing, and more.

Blog metrics 1min30

• Website Authority Score: 45
• Average length of visit:175k
• Average Bounce Rate: 09:22
• Monthly Organic Traffic Volume:85.21%

These measures that we have proposed are approximate figures. They were taken by the SEOquake plugin during the design of the article.

Blog categories1min30

The blog divides these topics into different categories, namely:

Account based Marketing

Account Based Marketing (ABM) is a marketing strategy focused on key accounts and strategic customers.

To this end, the experts of the 1min30 blog help you through content to establish a targeted approach aimed at creating personalized marketing experiences for each target customer, using content marketing and direct communication tactics.

The goal is to teach you how you can deliver a consistent and personalized marketing experience for each target customer, to maximize the long-term value of these accounts for the business.

The blog uses written content illustrated with images, infographics, and videos to help you:

• Identify target accounts: The first step in ABM is to identify the target accounts, that is, the potential customers who are of the most value to the company. Thus, you will learn how to select these accounts according to their size, their sector of activity and their growth potential;
• Create a marketing strategy: Once the target accounts have been identified, the business can create a specific marketing strategy for each account. This strategy may include targeted marketing content, social media advertising campaigns and other direct communication tactics;
• Execute the marketing strategy: You can then implement its marketing strategy using different communication channels, such as email, social media and face-to-face events;
• Measure results: Finally, you can measure the results of your ABM strategy using key performance metrics, such as conversion rate, retention rate, and revenue generated per account.

Buying media online

Online media buying is a form of online advertising that involves buying advertising space on websites, social media, or other online platforms to serve ads. This may include purchasing banner ads, video ads, mobile ads, social media ads, display ads, etc.

Thus, the 1min30 blog allows you, thanks to the content, to make the most of the many advantages offered by this technique.

Thanks to the contents of this category, you can be able to precisely target the target audience according to different criteria such as age, gender, interests, geographical location, etc.

Plus, you can gain knowledge when it comes to easily measuring the effectiveness of ad campaigns with the tracking and analytics tools available.

In addition, there are many online platforms that allow advertisers to buy advertising space on different websites and social networks. Among the best known are Google AdWords, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.

Thus, thanks to the informative content and infographics made available to you, you will be able to correctly implement each of these platforms.

Purchase of traditional media

Traditional media buying is a marketing strategy that involves buying advertising space, when it comes to running advertisements, on traditional communication media, such as:

• Television;
• Radio ;
• Newspapers ;
• Magazines ;
• billboards;
• Etc.

And according to the 1min30 blog, you can still use these means to effectively promote a company or a product to a large audience.

However, this type of marketing can be expensive and often requires going through advertising agencies or ad networks to purchase advertising space.

In this case, the 1min30 blog offers you precise information to properly assess the costs and returns on investment before deciding to buy advertising space on a traditional communication medium.

In addition, the experts of 1min30 share with you tips for properly targeting your audience and for choosing the communication media best suited to your target to maximize the effectiveness of your advertising campaign.

Acquisition Strategy Design

The acquisition strategy is a set of techniques and methods used to attract new customers or users to a website or application. It aims to increase the number of visitors to a website or application and convert them into active customers or users.

In this sphere,the design of an acquisition strategy must take into account the objectives of the company, its target audience and its budget.

Thus, the experts of the 1min30 blog teach you, through content, how to clearly define the objectives of the strategy, such as:

• Acquisition of new customers;
• The increase in the conversion rate;
• Improved brand awareness;
• Etc.

Thanks to the information and advice offered by the blog in this category, you can learn many acquisition techniques, such as:

• natural referencing;
• Online advertising campaigns;
• Partnerships with other companies;
• Content marketing;
• Social networks ;
• Etc. 

You will also find ideas on the different ways to adapt your acquisition strategy to the characteristics of the company and its target audience by implementing a combination of different techniques to be effective.

In addition, you will be able to make an in-depth analysis of the target audience and the competition, as well as an evaluation of the different acquisition techniques and their cost to remain effective in your decisions.

News 1min30

The 1min30 blog news are articles that cover the latest trends, developments and news in the field of online marketing.

These articles cover different topics, such as new marketing strategies, trending tools and technologies, changes in search algorithms, new online advertising rules, and more.

These news are published by online marketing professionals or experts in other fields of the 1min30 team, who share their know-how and knowledge on the subjects that interest marketing professionals and business owners .

These news items include data analysis, case studies, testimonials from professionals, and more.

These news are therefore a valuable source of information for marketing professionals and business owners looking to stay informed of the latest trends and discover new strategies to promote their business online.

They can also be useful for students and early career professionals who want to learn about the field of online marketing.

Affiliation

The 1min30 team publishes blog articles in this category that deal with the subject of affiliation. Otherwise, it is the practice of promoting the products or services of other companies in exchange for a commission on sales made through that promotion or campaign.

The content published here generally aims to inform and advise readers on the various aspects of membership, such as:

• The selection of affiliate programs;
• The creation of quality content to promote products or services;
• Best practices for increasing conversions;
• Etc. 

This affiliate content is especially useful for people who want to start an affiliate business or are looking to optimize the performance of their existing affiliate strategies.

They can also be great for business owners who want to develop an affiliate program to promote their products or services.

Also, they can be useful for professionals at the beginning of their career who wish to learn more about the business of affiliation.

Brand Ambassador

The content published in this category are articles that generally deal with the role and responsibility of brand ambassadors, that is, people who are responsible for representing a brand or a company to the general public.

The main idea is to teach you how you can turn your customers into ambassadors for your brand.

These articles are also for readers who are interested in the subject of brand ambassador and want to know more about the different ways to become a brand ambassador and the responsibilities involved.

In any case, content in this category covers a wide range of topics, such as:

• The different ways to become a brand ambassador;
• The qualities and skills required to be a good brand ambassador;
• The responsibilities and obligations of brand ambassadors;
• Tools and resources available for Brand Ambassadors, etc.

These contents are published by 1min30 marketing professionals or domain experts, who share their experience and knowledge on topics of interest to brand ambassadors and business owners who want to use brand ambassadors to promote their brand. or their business.

Application mobile

This category includes articles that discuss the use of mobile applications in the field of online marketing. They are intended for readers who are interested in the topic of mobile apps and want to know more about the different ways to promote a brand or business through mobile apps.

These contents generally cover:

• The advantages of using a mobile application, such as ease of access to content, personalization of the user experience and the possibility of following updates in real time;
• Best practices for creating an attractive and easy-to-use mobile application, including selecting the appropriate development platform, user interface design, and marketing strategy;
• How to use mobile applications to promote websites or businesses, using digital marketing techniques such as targeted advertising, content marketing and search engine optimization;
• Recent trends and developments in the field of mobile applications, including new features and evolving technologies;
• Examples of mobile application success stories and the lessons to be learned from these case studies.

These contents are published by online marketing professionals and 1min30 experts, who share their experience and knowledge on topics that interest mobile application owners and passionate beginners.

Brand Content

Branded content is a type of article created and used by businesses to promote their brand and achieve their online marketing goals.

Thus, the 1min30 blog publishes content that helps you create editorial or marketing content that highlights your company’s values, products or services, and that aims to generate consumer interest and engagement. .

This content can take many forms, such as blog posts, videos, infographics, ebooks, webinars, and more.

In a nutshell, the contents of this category are intended to show you:

• The benefits of using branded content to promote a business or brand online, such as creating a strong and consistent brand identity, building consumer loyalty and improving company perception;
• Best practices for creating quality branded content, including defining the purpose of the content, selecting the appropriate format, and publishing strategy;
• How to use branded content to achieve online marketing goals, such as acquiring new customers, building brand awareness, and generating leads;
• Recent trends and developments in the field of branded content, including new technologies and online marketing strategies that can be used to improve the effectiveness of branded content;
• Examples of branded content success stories and lessons learned from these case studies.

Brand marketing

Online brand marketing is the promotion of a brand on online platforms, such as social networks, social media sites, e-commerce sites, online forums, etc.

Thus the 1min30 blog publishes content to educate readers on the different ways to create a positive image and awareness of the brand with the target audience, in order to generate sales and retain customers.

Thanks to these contents, you will be able to set up a solid and coherent online presence, which reflects the identity of the brand. This may include:

• The creation of a professional and attractive website;
• Setting up profiles on social networks;
• The publication of quality content on these platforms;
• Participation in online events;
• And the creation of targeted advertising campaigns.

Additionally, blogging gives you knowledge to manage brand reputation online, by responding to customer comments and questions, and monitoring brand mentions on social media and online forums.

The ultimate goal is to teach you how you can use online platforms to consistently and strategically promote a brand to drive sales and retain customers.

Commercial communication

Commercial communication in web marketing is the set of actions and strategies put in place to promote and sell products or services on the internet for the benefit of your company.

So this category of the 1min30 blog is full of content whose purpose is to educate its audience on the different means of commercial communication such as:

• Online advertising;
• Email marketing campaigns;
• Social networks ;
• Content marketing;
• Advertising banners;
• And many others.

The goal is to help you create interest in the products or services offered, attract new customers and retain existing customers. This allows you to improve the notoriety of the company accordingly and to strengthen its notoriety among its target customers.

Long before, the content aims to equip you so that you can easily:

• Clearly define the company’s objectives;
• Target the right communication channels;
• And create content that meets the needs and expectations of its target customers.

In addition to this, you can measure the results of its communication actions and continue to adjust and optimize your strategy based on its performance.

brand communications

The contents published in this category allow readers to understand how a company can use different communication strategies to promote its brand and its products or services.

Thanks to its contents, you can have excellent ideas on how to set up an effective communication strategy for your own company or for a company for which they work.

By reading these brand communication blog posts, you will be able to:

• Define their target audience and brand message;
• Create a communication plan to reach their public target;
• Use different communication channels, such as online marketing, social networks, public relations, etc.;
• Measure the effectiveness of your communication strategy;
• Manage your online reputation;
• Etc.

The content published here can help you understand the different techniques and tools used to promote a brand and implement an effective communication strategy to achieve your business objectives.

Communication Digitale (Inbound)

The articles published here aim to help web marketing readers understand how to use different online marketing strategies to attract and retain customers.

Digital (inbound) communication is a marketing approach that consists of creating quality content that attracts prospects and potential customers, rather than interrupting them with unsolicited advertisements.

Thus, thanks to the content published in this category, you can use the digital communication strategy (inbound) to generate traffic to your website, convert these visitors into leads and retain them by transforming them into customers.

Articles published in this category cover different topics, such as:

• Creating quality content:How to create content that engages prospects and potential customers and drives them to visit your website;
• Referencing (SEO): How to optimize your website and content so that you rank well in Google search results and attract qualified traffic;
• Content marketing:How to use content to generate traffic, leads and customers;
• Social media marketing: how to use social media to promote your content and reach your target audience;
• Email marketing: how to use email marketing to stay in touch with your prospects and customers and get them to buy.

These articles on digital communication (inbound) are aimed at web marketing readers who want to learn how to use online marketing strategies to attract and retain customers. They include practical tips, case study examples, and tips for implementing these strategies effectively.

Content marketing

Content marketing is a marketing strategy that consists of creating and distributing quality content in order to attract and retain a target audience.

Thus, the 1min30 blog educates you on the best ways to create quality content to generate traffic on your website, convert your visitors into leads and retain them by transforming them into customers.

Since content marketing can take many different forms, like blog posts, videos, infographics, podcasts, and ebooks, a lot of skills are needed to make it successful.

To this end, 1min30 guides you, through content, to offer interesting quality content for your target audience in order to arouse their interest and encourage them to visit your website.

The ultimate goal is to help you create and distribute quality content in order to attract and retain a target audience and generate traffic, leads and customers.

Copywriting 

Content in this category aims to help readers understand what copywriting is and learn how to write content that engages readers and inspires them to act on behalf of your brand.

Copywriting is the art of writing content that persuades and inspires people to take an action, such as buying a product or service, signing up for a newsletter, or downloading an ebook. Copywriting can be used in many contexts, such as advertisements, sales pages, marketing emails, and blog posts.

To help readers with this, the blog covers various topics such as:

• persuasive techniques: How to use persuasion techniques to convince readers to take action;
• The basic rules of copywriting:How to write content that is clear, concise and compelling;
• Tips for improving copywriting:How to use strong words, catchphrases and other tricks to make your content more persuasive;
• Common copywriting mistakes: How to avoid common mistakes that can hurt the effectiveness of your content.

This content is for readers who want to learn how to write content that persuades and moves people to action. They include practical tips, case study examples and tips for implementing these techniques effectively.

Conclusion

If you want to learn or keep up to date with news in any area of ​​online marketing, the 1min30 blog remains an excellent reference to explore. The blog putsavailable content in different forms to meet your expectations. We have described for you the different categories of the blog.