The third edition of “Optimizing your WordPress SEO: Natural SEO (SEO)” is an essential guide to mastering SEO techniques. It covers everything from HTML code optimization to SEO management. This work is essential to strengthen its visibility on the web.

Description of the book: Optimize your WordPress SEO – 3rd edition: Natural SEO (SEO)

The evolution of search engine algorithms and online rivalry make SEO a determining factor in the success of a website.

Thus, written by Olivier Andrieu, SEO expert, thebook “Optimize its WordPress SEO – 3ᵉediting”, presents itself as a guide to increasing the visibility of a WordPress site on search engines.

This edition, recognized as a reference, explores in detail the fundamental practices and current trends of natural referencing, with a specific focus on the WordPress ecosystem.

In this article, we will explore the details of the book and understand how to take full advantage of the opportunities offered by SEO to strengthen the online presence of a WordPress site.

Presentation of Optimizing your WordPress SEO – 3rd edition: Natural referencing (SEO)

“Optimizing your WordPress SEO – 3rd edition: Natural SEO (SEO)” is the fruit of the work of Olivier Andrieu, a French SEO specialist, and this is its 3rd edition.

It is a practical book dedicated to natural referencing and a complete guide. It explains how to make web pages more relevant to search engines such as Google and Bing by optimizing the HTML code.

The book covers all aspects of SEO and offers practical advice on a variety of topics, from choosing a service provider to effectively monitoring an SEO project.

It not only details the technical aspects, but also addresses crucial questions such as the cost of SEO and the guarantees to look for in an SEO.

This edition, in addition to clarifying the basics of SEO, explores advanced topics such as detecting duplicate content and optimizing page load times, highlighting Core Web Vitals.

This guide is suitable for webmasters and marketing managers who want to discover tips for good SEO on the Internet as well as the latest advances in SEO.

Themes concerned by Optimizing your WordPress SEO – 3rd edition: Natural referencing (SEO)

The book “Optimize your WordPress SEO – 3rd edition: Natural SEO (SEO)” covers a variety of topics related to natural SEO.

Here are some of the main themes covered:

Optimisation du code HTML

To optimise its WordPress referencing – 3rd edition: Natural referencing (SEO) offer detailed advice on how to optimize the HTML code of web pages. So, so that they best meet the relevance criteria of search engines such as Google, Bing and others, he advises:

• Well-organized structuring of HTML code with appropriate use of tags such as headers (h1, h2, etc.), paragraph tags (p), lists (ul, ol, li), and others;
• The use of meta tags, such as the title tag for the page title and the meta description tag;
• The use of alt attributes through textual descriptions of images;
• The creation of short, descriptive URLs containing relevant keywords;
• And Optimization of link tags, including rel=”nofollow” and rel=”canonical”.

Choosing an SEO provider

To find a provider, the book recommends conducting thorough research, reading reviews, and asking for recommendations. Among the selection criteria, it includes:

• L’expertise ;
• The experience;
• Understanding the sector;
• Transparency ;

And the ability to provide detailed reports. 

In addition, the price fluctuates depending on the size of the site and the competition in the field. A good service provider offers guarantees on service, transparency and compliance with search engine guidelines.

It is then essential to monitor SEO and with regular reports as well as recommendations for improvement.

Cost of SEO

The cost of SEO depends on several factors such as the size of the site, the competitiveness of the sector and the level of service required. The book advises discussing these aspects with the provider to understand pricing. It also highlights the importance of guarantees provided by the SEO, such as:

• The level of service;
• Transparency of working methods;
• And compliance with search engine recommendations;

It highlights the need to assess value for money to ensure that the cost of SEO is justified by the quality of the service provided.

SEO follow-up

Tracking SEO is essential to evaluate the effectiveness of strategies and identify areas needing improvement. The book offers different methods, such as using specialized tools, analyzing traffic, and examining search rankings. A good SEO provider should therefore provide regular reports that cover:

• Traffic ;
• Rankings;
• Conversions;
• And other key indicators.

Monitoring is not a simple one-off action, but a truly evolving process. It uses data to continually adjust and improve the SEO strategy.

Duplicate Content and Page Load Times (Core Web

The new edition of the book addresses two crucial aspects: duplicate content and page load time, focusing on Core Web Vitals. It explains how duplicate content can harm a site’s visibility and gives tips for detecting and avoiding it.

When it comes to page load time, the book highlights its importance to user experience and SEO, exploring Core Web Vitals. Practical tips are offered to optimize load times and improve Core Web Vitals, contributing to better overall site performance.

Strong SEO trends

This 3rd edition of the book “Optimizing your WordPress SEO” addresses several strong SEO trends, including:

• EAT (Expertise, Authoritativeness, Trustworthiness) to demonstrate the expertise, authority and reliability of a site for SEO;
• YMYL (Your Money or Your Life) sites for the optimization of sites influencing the health, happiness, security or financial well-being of users;
• New Search Console for using the recent version of Google Search Console to monitor the presence of a site in search results;
• Voice SEO for optimization to meet the growing trend of voice SEO with the use of voice assistants;
• SEO for online stores which offers specific tips for improving online store SEO.

Other themes of Optimizing your WordPress SEO – 3rd edition: Natural referencing (SEO)

In addition to the main themes covered in the book, there are several other important categories that are also covered.

SEO for mobile

With the growth in the use of mobile devices to connect to the Internet, mobile SEO has become an indispensable part of any SEO strategy. The book offers advice on how to optimize a site for mobile devices.

Local SEO

For companies active in a given geographic area, local SEO takes a prominent place. The book explains how to optimize a site for local SEO.

International SEO

For sites designed for an international audience, international SEO is important. The book provides advice on how to optimize a site to reach an international audience.

SEO for social media

Social media is becoming more and more influential in SEO. The book explains how to optimize a site for social media.

SEO for online stores

SEO for online stores may be different from SEO for other types of sites. The book provides specific tips for improving online store SEO.

In summary

“Optimizing your WordPress SEO – 3rd edition: Natural SEO (SEO)” by Olivier Andrieu written by Olivier Andrieu is the essential work to improve the positioning of a site in search engines.

This edition covers topics in depth such as:

• HTML code optimization,
• The choice of a service provider,
• The cost of SEO,
• Continuous monitoring,
• Managing duplicate content,
• Page load times and current SEO trends.

With Olivier Andrieu’s reputation as a recognized SEO specialist, this 3rd edition does not disappoint and remains a complete guide for anyone wishing to optimize the SEO of their WordPress site in an efficient and up-to-date manner.