Succeed in your web SEO – 2020-2021 Edition: SEO strategies and techniques is a complete guide to improve the visibility of your website. Written by SEO expert Olivier Andrieu, this book covers all aspects of SEO, from HTML basics to the latest SEO trends.

Succeed in your web SEO – 2018-2019 Edition: SEO strategies and techniques

In the world of online marketing, the biggest challenge lies in the visibility of your site on the Internet. If you’re wondering how to position it at the top of the serp, then you’ve come to the right place.

Succeed in your web SEO – 2018-2019 Edition: SEO strategies and techniques” is intended to be a guide that addresses in depth the multiple facets of SEO.

It addresses the challenges site owners face and offers strategies and techniques that can transform your online presence significantly.

In this article, we will discover how this guide can transform the visibility and success of your site on the internet.

Presentation of Succeeding in your web SEO – 2018-2019 Edition: SEO strategies and techniques

The book “Succeed in your web SEO – 2018-2019 Edition: SEO strategies and techniques” was written by Olivier Andrieu. It is suitable for anyone who wants to increase the visibility of their website in search results.

Olivier Andrieu is a recognized French SEO expert. His book, now in its 10th edition, presents a reliable methodology for ensuring maximum visibility for websites on major search engines.

This book explains why it is important to do search engine optimization. It offers recommendations for enriching the HTML markup of web pages, with the aim of meeting the relevance requirements of Google, Bing, Qwant and others.

It covers all aspects of SEO, making it a comprehensive and valuable guide for people who want to strengthen the presence of their website.

“Succeed in your web SEO – 2018-2019 Edition: SEO strategies and techniques” is suitable for both novices and seasoned professionals.

Indeed, this book will be of great use to all webmasters and marketing professionals interested in learning the fundamentals of effective Internet SEO and recent trends in SEO.

It is available in paperback as well as in digital format, published by EYROLLES on February 13, 2020. It contains 666 pages and is written in French.

Themes concerned by Successful web referencing – 2018-2019 Edition: SEO strategies and techniques

Optimisation du code HTML

Succeeding in your web SEO – 2018-2019 Edition: SEO strategies and techniques emphasizes structuring content with appropriate headers, creating quality content, and logical organization.

It offers specific advice on the effective use of meta tags, such as title and description, as well as Open Graph tags for social media.

It also addresses theimage optimization. is also discussed. The author emphasizes the following points:

• The importance ofalt tags ;
• Reducing file size for fast loading
• And integrating relevant keywords into file names.

Additionally, the book explores other techniques such as managing internal and external links, prioritizing fast page load times, and the importance of mobile compatibility.

Natural reference

The guide offers an in-depth understanding of SEO, explaining how search engines work and how they evaluate and rank sites. It offers effective strategies that take into account:

• Keyword research;
• Content optimization;
• Creating quality links;
• Technical optimization of the site;
• Etc.

The book also details specific techniques, such as optimizing title and meta tags as well as optimizing for mobile search, and improving site speed.

Additionally, it discusses recent SEO trends like:

• L’EAT ;
• The sitesEDGE ;
• The new generation Search Console;
• The vocal;
• And SEO for online stores.

Additionally, it explains how to adapt SEO strategies and techniques based on the type of website, whether e-commerce, blogging, news, or other categories.

SEO strategies and techniques

Successful web SEO – 2018-2019 Edition: SEO strategies and techniques addresses optimization for mobile search and highlights the importance of making the site accessible on mobile devices.

There is also a focus on creating quality content, with advice on how to produce interesting and useful content for both users and search engines.

To offer a comprehensive approach to SEO, Succeeding in your web SEO – 2018-2019 Edition: SEO Strategies and Techniques also explores other crucial techniques such as:

• Effective use of meta tags;
• Creating quality links;
• And site speed optimization.

SEO Trends

Here he highlights the crucial conceptd’EAT (Expertise, Authoritativeness, Trustworthiness) and explains how to strengthen these aspects to improve ranking in search results.

With specific advice, it also addresses YMYL (Your Money or Your Life) sites that may influence users’ financial security or well-being.

Succeeding in your web SEO – 2018-2019 Edition: SEO strategies and techniques details the use of Google’s new Search Console, an essential tool for monitoring and maintaining a site’s presence in search results.

With the development of voice assistants, the voice SEO trend is being explored to offer advice on voice search optimization.

The book looks at SEO specific to online stores. It gives practical tips for improving the visibility of online stores in search results.

Choosing an SEO provider

The book “Succeed in your web SEO – 2018-2019 Edition: SEO strategies and techniques” offers selection criteria such as:

• The experience of the service provider;
• References from previous clients;
• As well as understanding the service provider in your sector of activity.

When it comes to the cost of SEO, the book explains the variables that affect the price. It also details the guarantees that SEOs should offer, whether in terms of performance, service, or customer satisfaction. Finally, it provides tips on managing SEO tracking.

Other themes of Successful web SEO – 2018-2019 Edition: SEO strategies and techniques

The book Successful Web SEO – 2018-2019 Edition: SEO Strategies and Techniques is a comprehensive resource that covers many aspects of web SEO. In addition to the topics already mentioned, the book also covers the following categories:

SEO local

It details how to optimize your site for local search, an essential step for businesses targeting specific geographic areas.

SEO international

For sites that target an international audience, it provides tips on how to optimize your site for different countries and languages.

SEO for social media

It also discusses the importance of SEO for social media and provides tips on how to optimize your presence on different social media platforms.

SEO for eCommerce

For e-commerce sites, it provides specific advice on how to optimize your online store to improve its visibility in search results.

SEO technique

The book also covers more technical aspects of SEO, such as site speed optimization, mobile search optimization, and HTML code optimization.

In summary

The book “Successful web SEO – 2018-2019 Edition: SEO strategies and techniques” by Olivier Andrieu is an essential resource for anyone looking to improve the visibility of their website.

With its practical tips and comprehensive SEO coverage, it offers a comprehensive roadmap suitable for beginners and experts alike.

By addressing a variety of topics, from local SEO to e-commerce, it establishes itself as an essential guide for navigating the complex world of SEO and optimizing your site effectively.

To discover SEO tips in more detail and deepen your knowledge, please consult our article available on our website.