What Google Wants…: Understanding Natural SEO is a valuable book for anyone looking to understand the nuts and bolts of SEO. Written by Benjamin Thiers and Julien Ringard, two SEO experts, this book offers valuable insights into the motivations and purposes of Google’s algorithms.

Description of What Google Wants…: Understanding Natural SEO

Online marketers are constantly looking for reliable resources to decipher the mysteries of Google algorithms.

Faced with this perpetual quest for online visibility, the book “What Google wants…: Understanding natural referencing” by Benjamin Thiers stands out as an essential guide.

It addresses the intricacies of how Google interprets website content, reveals the motivations of engineers behind algorithmic choices, and provides practical advice for optimizing online presence.In this article, we will explore in detail the content of this book and discover how it demystifies the complexities of natural referencing.

Presentation of What Google wants…: Understanding natural referencing

What Google wants…: Understanding natural referencing is a reference book is a reference book on SEO. Written by Benjamin Thiers, natural referencing expert, it is in its second edition.

The book explains the fundamentals of SEO in a simple and clear manner, while providing practical examples to help readers better understand the concepts.

It covers various topics related to natural referencing such as how Google interprets the content of a website and how to help Internet users find and decide to access your site via a search engine. It also provides advice on how to improve your site’s presence in search results.

Additionally, it provides insight into Google engineers’ motivations for integrating certain parameters into their algorithm. This integration helps readers understand Google’s goals.

Themes concerned by What Google wants…: Understanding natural referencing

What Google wants…: Understanding natural referencing covers several key themes related to natural referencing.

Understanding natural referencing (SEO)

“What Google Wants…: Understanding Natural SEO” demystifies SEO for novices using practical examples. It explores how Google interprets site content. It also offers tips for improving visibility in search results through optimizing URLs, tags and content and highlights the importance of regular updates.

Interpretation of content by search engines

Additionally, the book examines how Google analyzes website content through its bots. Benjamin Thiers gives advice on optimizing key site elements, such as URLs and content, and highlights the importance of regular updates for better visibility in search results.

Motivations of Google engineers

“What Google Wants…: Understanding SEO” offers insight into Google engineers’ motivations for integrating parameters into their algorithm.

Benjamin Thiers explains that these decisions are made with the aim of providing relevant and beneficial research results. It emphasizes Google’s desire to make information universally accessible and useful.

The book therefore helps readers understand Google’s objectives and highlights engineers’ ongoing research to improve the algorithm.

Optimizing the site for SEO

In “What Google wants…: Understanding natural SEO”, Benjamin Thiers explores site optimization techniques for SEO. Additionally, the author emphasizes the need to keep the content up to date with:

• Clear URLs;
• Strategic markers;
• Internal links to structure the site;
• And high-quality content to attract and retain visitors.

Content update

In “What Google wants…: Understanding natural referencing”, Benjamin Thiers underlines the importance of regularly updating content for good referencing. Indeed, Google favors updated sites to provide relevant and recent information.

This update involves adding new information, creating pages, or removing outdated content. It also encourages user interaction, and thus encourages them to return to the site.
Other themes of What Google wants…: Understanding natural referencing

Besides the main topics, the book explores SEO techniques to improve rankings in search results.

It discusses the analysis of the Google algorithm which helps to understand the motivations of engineers and Google’s SEO objectives. It also covers SEO management and offers advice on managing internal or external teams and measuring results.

Additionally, it examines SEO trends to keep readers up to date in this ever-changing field.

In summary

What Google Wants…: Understanding SEO is a valuable resource for understanding the world of SEO and how Google works.

It provides detailed guidance on:

• The foundations of SEO;
• How Google interprets the content of a website;
• And how to improve the presence of your site in search results.

It also addresses more technical aspects of SEO to optimize SEO and emphasizes regularly updating content for good SEO.