The “E-marketing Paris” event is an annual convergence of digital marketing professionals that offers conferences, workshops and an exhibition on the latest trends and innovations in the sector. This unmissable event offers visitors a unique experience to discover the best practices and tools of e-marketing.

Description E-marketing Paris ou All4Customer Paris

Like all sectors, networking is an important aspect when aspiring to work in digital. And for that, you obviously have to participate in events dedicated to web themes.

In the world of web professions in a French-speaking environment, there are a number of events that you can attend such as “E-marketing Paris” which has become “All4Customer Paris”.

Through this article, we will discover this event and how to participate.

So follow!

Detailed presentation of “E-marketing Paris”

Now known as “All4Customer Paris”, this event represents the essential crossroads for players in France of:

• Marketing digital ;
• Client experience ;
• Commerce ;
• Data ;
• Artificial intelligence.

Formerly known as the Paris E-marketing and Customer Strategy show, this event has evolved to better reflect the integration and interconnection of these areas essential to the success of modern businesses.

Every year, All4Customer Paris attracts thousands of participants, ranging from digital marketing decision-makers to business leaders, including communication agencies and renowned brands.

They all come to seek inspiration, discover innovative solutions and learn from the best in the field.

The show offers a rich and diverse program, with plenary lectures led by industry experts, in-depth masterclasses and interactive workshops.

Exhibitors at the All4Customer Paris show present a wide range of products, solutions and services.

These are designed to help businesses target and acquire new customers, get to know them better, interact effectively with them and build their loyalty.

The show highlights cutting-edge technologies and forward-thinking strategies that are transforming digital marketing practices.

The tour route is carefully organized to guide visitors through the different sectors of activity represented, thus allowing a personalized and optimized experience.

The list of exhibitors is available ahead of the event, allowing visitors to plan their visit based on their specific interests. For the next edition, this list includes behemoths like:

• Illuin Technology, who is the sponsor of Platinum;
• Zoom, which is the Gold sponsor;
• Odigo, who is the Silver sponsor;
• PIWIK and VERINT, who are Slivers sponsors.

There are also other brands like Href, Agora Pulse, Aircall, etc.

The 2024 edition of All4Customer Paris will be held from March 26 to 28 at the Parc des Expositions at Porte de Versailles. This iconic Paris venue offers an ideal space to host an event of this scale, with modern facilities and easy access for participants from all over France and beyond.

What are the themes covered by “E-marketing Paris”?

This show attracts more than 15,000 visitors from all over the world each year, as well as 400 exhibitors and speakers specializing in the field.

The activities of this event are focused on the key themes of the moment, such as content marketing, social media management, THIS, SEA, data analytics or evenuser experience (UX).

Indeed, participants will benefit from a global vision of winning strategies in digital marketing thanks to high-level interventions provided by renowned business leaders, recognized consultants and web influencers.

What are the activities of “E-marketing Paris”?

In this section we will discover in detail the activities that we mentioned previously.

“E-marketing Paris” conferences

Among the highlights of the previous edition, we can cite the keynotes by Sébastien Badault, Managing Director France of TikTok, and Frédéric Cavazza, digital transformation consultant, who respectively addressed the subjects:

“How to Take Advantage of Vertical Video”

“Omnichannel strategy: how to orchestrate your brand in a complex ecosystem”.

These inspiring presentations allowed audiences to better understand the challenges and opportunities linked to new technologies and digital uses.

“E-marketing Paris” exhibitions

In addition to its conference component, “E-marketing Paris” also highlights technological innovations through an exhibition space where market leading solutions are represented.

These include Salesforce, HubSpot, Adobe, Google, Microsoft, Oracle and SAP. This exhaustive overview will allow visitors to find the tools adapted to their specific needs and to interact directly with publishers in order to refine their choice.

“E-marketing Paris” networking

Another important aspect of this event lies in its networking zones which encourage exchanges between peers and the creation of new contacts.

Thus, the Networking Village and Club Business spaces offer optimal conditions for developing your address book and establishing fruitful relationships with professionals from all walks of life.

E-Marketing Awards Trophies

At the same time, the E-Marketing Awards reward each year the most remarkable and original marketing campaigns in various categories such as BtoB, retail, tourism and luxury.

Coffee breaks

Finally, it should be noted that “E-marketing Paris” places a central place on people by offering special moments of exchange and conviviality around coffee breaks, lunches and after-work evenings.

These informal moments encourage spontaneous interactions and help make this event a real melting pot of synergies and business opportunities.

How to participate in All4Customer as a visitor?

To participate in All4Customer as a visitor, you must register online. Visit the official website ofAll4Customer and register to obtain a visitor badge.

Access is reserved for professionals, and the organization may refuse access to those who cannot demonstrate salaried or independent activity.

How to participate in All4Customer as an exhibitor?

To participate in All4Customer Paris 2024 as an exhibitor, here is the essential information:

Become an exhibitor : You can become an exhibitor by contacting the show organization for information on stand offers and available communication tools.

Stand offers : It existsdifferent formulas for stands, including bare, packaged, decorated stands and turnkey solutions. Options vary depending on booth size and location.

Speaking : All4Customer Paris offers the possibility of presenting your know-how to a captive and decision-making audience. You can organize a conference to highlight your offers and products1.

Contact : To discover the offers and organize your participation, do not hesitate to contact the show’s sales department via the contact form on their site or by telephone.

In summary

All in all, “E-marketing Paris” has established itself as the essential show for all professionals wishing to learn, innovate and network in the field of marketing digital.

Thanks to its varied and relevant programming, it constitutes an inexhaustible source of lessons and inspiration to boost its commercial performance and anticipate future changes in the market.