Podcast Business of story

Today’s consumers are constantly inundated with advertising messages. Corporate storytelling appears to be an essential strategy for standing out and establishing lasting connections with your audience.

“Business of story” is a podcast that teaches how to develop compelling stories to engage customers and naturally drive them to action. 

Description du podcast “Business of Story”

“Business of Story” is a podcast inspired by storytelling to help marketing and sales managers improve their strategies and achieve better results. 

It is ranked among the 10% most downloaded podcasts in the world. In each episode, “Business Story” receives illustrious guests such as content creators, speakers, authors, screenwriters, marketers and many others. 

The goal of the podcast is to provide listeners with practical strategies and ideas on how to create and tell compelling stories that sell. 

Presentation of the facilitator

In addition to hosting the Business of Story podcast, Park Howell is the author of the book Brand Bewitchery: How to Master the Story Cycle System™ to Create Captivating Stories for Your Brand. He is also a highly sought-after speaker who shares his expertise on business storytelling, personal branding and effective communications strategies with organizations and conferences around the world.

With his podcast “Business of story”, he is committed to empowering his listeners to use the power of storytelling to achieve their goals. 

Publication schedule and distribution platforms

“Business Story” is a weekly podcast. For his listeners, the host makes the effort to publish a new episode every week, generally every Monday. 

Episodes often last an hour, but there are also shorter formats lasting around thirty minutes. 

“Business of Story” is available on most popular platforms, including Apple Podcast, Libsyn, Spotify, Deezer And Podchaser. 

You can also consult the official site and the chain YouTube of “Business of Story” to find all published episodes and other information about the podcast. 

What are the themes covered? 

“Business of Story” addresses a multitude of themes, including storytelling and brand marketing. 

Storytelling Entreprise

The Business of Story podcast focuses on using storytelling as a strategic tool for businesses. Episodes explore how professionals can develop and tell compelling stories that build deeper connections with their audiences, convey key messages and drive engagement. 

Guests share practical advice on creating impactful stories, using different narrative elements effectively, and integrating storytelling into marketing and business communications strategies.

Brand Marketing

The podcast also focuses on brand marketing. It is a long-term strategy that aims to promote the recognition and reputation of a brand. The goal is to develop a growing base of loyal customers by communicating the brand’s identity and values ​​in an engaging manner. 

This involves creating an emotional experience for customers that goes far beyond the product or service itself. This will often involve using elements like name, logo, social media presence, customer service, etc. Effective brand marketing builds a lasting, trusting relationship with customers, which inspires loyalty and encourages positive word-of-mouth.

Some recent episodes 

On Spotify, here is the summary of the last 3 episodes of “Business of story” which have been published: 

« Episode #469 : “Story-Doing: How to Blow Away Your Customers with a Multi-Sensory Journey” »

In this episode, Samantha Hardcastle, founder and creative director of The Storied Experience, shares how businesses can create epic experiences for their customers that go beyond traditional storytelling. 

She discusses the importance of engaging multiple senses to immerse customers in a narrative and inspire them to share their experiences with others. Hardcastle provides practical advice on designing memorable, story-driven experiences that can help brands stand out and build stronger connections with their audiences.

« Episode #468 : “How to Deliver More Powerful Testimonials Using Audio Storytelling” » 

This episode features Traci DeForge, founder of Produce Your Podcast, who explains how businesses can leverage audio storytelling to create more impactful stories. 

DeForge highlights the power of using first-person narratives to bring customer experiences to life and create a stronger emotional connection with the audience. She shares techniques for capturing authentic, story-driven testimonials and effectively integrating them into marketing and sales strategies.

« Episode #467 : “How to Find and Share Your Brand’s Unique Qualities in Your Storytelling” »

In this episode, Barry LaBov, founder, president and CEO of LABOV Marketing Communications and Training, discusses the importance of discovering and celebrating a brand’s unique qualities through storytelling. 

It provides advice on how businesses can discover their distinctive attributes, values ​​and experiences, then create stories that effectively communicate these elements to their target audience. He also shares strategies to ensure a brand’s unique story is woven consistently throughout all marketing and communications efforts.

In summary

“Business of Story” remains a reference podcast for all professionals who wish to excel in the art of storytelling. With weekly episodes, the podcast offers fascinating interviews with experts in storytelling and brand marketing. 

Over nearly an hour of rich discussions, they share practical tips and inspiring case studies on how to create compelling stories to connect with your audience. Whether you’re an entrepreneur, marketer, or communications professional, this podcast is an invaluable resource for developing your business storytelling skills.