For people who prefer audio to reading, podcasts are an ideal option for educating themselves on various topics. Thanks to their practical format, they offer the opportunity to learn new things simply by listening.

In the world of entrepreneurship, the “Experts on the Wire” podcast remains one of the most trusted and listened to shows. What are the themes covered and on which platform can you follow this podcast?

General description

“Experts on the Wire” is a trusted podcast for anyone interested in the world of digital marketing and SEO. The show discusses the latest trends, strategies and perspectives from leading experts in the field.

Each episode is an interview with industry professionals who share their knowledge on current digital marketing topics.

Whether you’re just starting out or a professional web marketer, the Experts on the Wire podcast can help you gain a competitive edge and learn from the best in the industry.

Presentation of the Facilitator

The podcast host is Dan Shure, an SEO consultant and co-owner of Evolving SEO, a boutique consulting agency based in Worcester. With over 15 years of experience in the field, Dan has worked with several types of clients, including large companies such as GBH, Zappos and Harvard Business Review.

He is also known for his podcast “Experts on the Wire” in which he hosts important figures in digital marketing and SEO.

His expertise and his ability to host have made him a reliable podcaster, highly appreciated for his relevant analyzes and his advice accessible to everyone.

Frequency and format

“Experts on the Wire” is a monthly podcast, with new episodes typically released once a month. This calendar allows for better preparation and high-quality content.

The average length of “Experts on the Wire” episodes varies, but they generally last between 45 minutes and an hour.

Each session begins with an engaging introduction that sets the stage for discussion. The main content consists of an in-depth conversation where the host, Dan Shure, explores various aspects of SEO, technical challenges, growth stories and more with his guests. Episodes often end with practical tips and ideas that listeners can apply to their own work.

Accessibility and Subscription

The “Experts on the Wire” podcast is available on several popular streaming platforms, making it easy for listeners to access and subscribe to. You can listen to the podcast on Podcasts Apple And Spotify.

The podcast is also available directly on the Evolving SEO website, where you can find all episodes and access additional information about the guests and topics covered.

By subscribing on any of these platforms, you can easily stay updated with the latest episodes.

What are the themes covered?

The Experts on the Wire podcast covers a multitude of topics related to digital marketing, SEO and the ever-changing online landscape. Here are some of the main themes covered in the podcast:

Content Marketing and Optimization

Content creation and optimization are essential pillars of digital marketing. The Experts on the Wire podcast takes an in-depth look at developing effective content strategies, with a focus on how to produce relevant and engaging articles.

Discussions focus on search engine optimization (SEO) to improve the visibility and ranking of content on search engines. Additionally, the podcast examines the use of various content formats, such as blog posts, videos, infographics and podcasts, to capture and maintain the attention of varied audiences.

Social Media Marketing Strategies

Social media marketing strategies have become essential for modern marketing campaigns. The “Experts on the Wire” podcast also covers topics such as optimizing specific platforms like Facebook, Instagram and LinkedIn to maximize user engagement.

It also covers influencer marketing, explaining how to effectively collaborate with influencers to reach new audiences. Additionally, the podcast discusses the importance of creating an authentic and consistent brand voice on social media, as well as techniques for turning online interactions into lasting customer relationships.

Technical SEO and website optimization

Technical aspects of SEO, such as site architecture, loading speed, and mobile optimization, play a vital role in improving search engine visibility. The podcast also covers topics related to best practices in technical SEO, including creating an effective site architecture to facilitate search engine crawling. You will also discover tips for optimizing the loading speed of your site to reduce it as well as its adaptation to small screens for an optimal mobile experience. These techniques aim to provide a better user experience while improving the overall SEO performance of the site.

Some episodes of the podcast

On Apple, here are the latest issues of “Podcast Experts on the Wire” that have been published:

« Episode 130: The Future of SEO – Optimism In Uncertain Times with Will Critchlow »

In this episode, Dan Shure invites Will Critchlow, CEO of SearchPilot, to discuss the future of SEO in today’s turbulent environment. They explain how AI, particularly tools like ChatGPT, affects informational queries and the SEO community in general.

The conversation also touches on the evolution of SEO for e-commerce, the challenges faced by new entrants to the industry, and the relevance of content marketing. Will shares his perspectives on navigating these changes and how to future-proof SEO strategies in an uncertain world.

« Episode 129: Surviving SEO in an AI World with Sara Taher »

Dan Shure welcomes in this session Sara Taher, an SEO consultant since 2014, to discuss the impact of AI on SEO practices. Specifically, they talk about the integration of AI into SEO workflows as well as the risks this technology poses to content creators. They also had the opportunity to show the importance of video indexing and SEO on TikTok.

Through this episode, Sara provides practical advice on using AI tools like ChatGPT or Jasper and shares techniques for auditing websites for JavaScript SEO. This episode is packed with actionable advice for SEOs looking to stay strategic in an AI-dominated environment.

« Episode 128: Image Optimization, Algorithmic Biases, ADHD & SEO with Myriam Jessier »

In this episode, Dan Shure speaks with SEO trainer and consultant Myriam Jessier about a variety of topics, including image optimization and inherent bias in algorithms. They also address the challenges of analyzing keyword intent at scale and the psychological aspects of search behavior.

Myriam shares her experiences and strategies for overcoming the “curse of knowledge” in SEO. This episode is a time to dive into the technical and human elements of search engine optimization.

In summary

“Experts on the Wire” doesn’t just provide information. It is also a program that inspires and educates listeners with concrete tools to succeed in the field of digital marketing and SEO.

Through insightful discussions with thought leaders and experienced professionals, the podcast helps its listeners understand current challenges and anticipate future developments in the industry.