Podcast Marketing O’clock

Digital marketing is a field renowned for its constant evolution. Search engines frequently make algorithm changes, which requires readjusting optimization strategies. For those who lack availability, podcasts are a practical and effective way to learn about search engine optimization and networking. social. 

Whether you are a player in the field or an entrepreneur looking to improve your online visibility, Marketing O’clock is a podcast rich in quality content that you can follow.

Description of your podcast

Marketing O’Clock is a reference podcast for digital marketing professionals that covers the latest news and best strategies in the industry. The organizing team welcomes distinguished guests to talk about trends, SEO updates and innovations in social media marketing. 

The discussions are relevant and well detailed, making the podcast accessible to industry players and beginners alike. Whether you’re a novice who yearns to understand the basics or an expert who wants to sharpen your skills, Marketing O’Clock is a valuable resource for staying on the cutting edge of digital marketing.

Presentation of the Facilitator

“Marketing O’Clock” is appreciated for the quality of the guests, but also for the talent of the hosts, Greg Finn, Jes Buddes, Christine “SHEP” ZIRNHELD and NICOLE WADDINGTON. Outside of the podcast, they all also have professional lives.

Greg Finn is a digital marketing expert with over twelve years of experience managing online marketing campaigns. As a Google Ads Certified Partner, he plays a key role in developing content for major conferences like the Search Marketing Expo. Greg leads Cypress North’s marketing team, where he is dedicated to achieving goals, generating revenue and ensuring customer satisfaction.

Jess Budde is the Vice President of Marketing Operations and Customer Service at Cypress North. She supervises account management and ensures customer satisfaction. A little anecdote, outside of the office, Jess is passionate about craft beer, which she serves in her husband’s bar, and metal music.

Christine “Shep” Zirnheld is a Senior Digital Marketing Manager at Cypress North, recognized as a rising star in PPC in 2021. Co-author of “The Ultimate Google Ads Playbook”, she is often cited in publications of the industry and participates in various podcasts. 

Nicole Waddington is also Digital Marketing Manager at Cypress North, but more specialized in PPC strategies and training. She is certified in Google Analytics Advanced, Google Ads Search, Google Ads Display and HubSpot Inbound Marketing. 

Frequency and format

Every Friday morning, Marketing O’clock publishes a new episode that listeners can listen to as they start their day. Episodes typically last an hour, but depending on the complexity of the topic, some sessions may last longer. 

The program is available on several platforms, including YouTube, Apple Podcasts, Spotify, Podbean. You can also find the episodes on the official site you podcast. 

What are the themes covered? 

The Marketing O’Clock podcast covers a wide range of digital marketing topics, including:

Search engines (SEO)

Search engines (SEO) are one of the topics often discussed on the Marketing O’Clock podcast. Several episodes were dedicated to talking about SEO trends and search engine updates. 

We discover in-depth analyzes on changes inGoogle algorithms. These are enriching sequences that can be useful for you to understand how these changes can affect website rankings and what strategies to adopt to adapt to them. The podcast also explores new ranking signals, such as Core Web Vitals, which evaluate user experience on web pages.

You’ll also discover best practices for content optimization with valuable tips on how to create content that meets Google’s quality criteria. The podcast also covers case studies and real-world examples to illustrate how businesses can apply SEO concepts in their own digital marketing strategies. 

Online advertising (PPC)

A large part of Marketing O’Clock’s content is also devoted to news and strategies in online advertising, also known as PPC (Pay-Per-Click). The podcast notably explores new developments regarding Google Ads. Guests typically take a tour of new features and best practices for optimizing advertising campaigns. 

Some episodes also deal with advertising campaigns on social networks, particularly on platforms like Facebook, Instagram, Twitter and LinkedIn. You’ll learn strategies for successfully creating effective ads and managing advertising budgets to improve campaign performance. 

Regardless of your level, Marketing O’Clock remains a trusted source for valuable tips for navigating the complex online advertising landscape.

Some episodes of the podcast 

Here are some issues of the Marketing O’clock podcast that have been published: 

« Google Takes More GaMbLes on AI… Unpacking Google Marketing Live Announcements »

In this episode, the Marketing O’Clock team analyzes in detail the announcements made during the Google Marketing Live 2024 event. The discussions focused on the new AI features that Google is introducing for advertisers. They also shared tips to help listeners improve their Performance Max (PMax) campaigns as well as new options for merchants in search results. Participants went on to explain how these innovations could transform advertising strategies and campaign performance.

« The wAIt Is Over… Everything Google Announced at Google I/O 2024 »

This episode focuses on major announcements made at Google I/O 2024. The team discusses new advances in artificial intelligence and their potential impact on search results and online ads. The hosts also examine the significant decline in post referrals from Facebook and the implications for content publishers. The episode offers a comprehensive recap of the technological innovations presented by Google.

« Site Reputation (Google’s Version) New Abuse Policy Is Rolling Out »

In this edition of the podcast, the Marketing O’Clock team discusses Google’s new policy regarding site reputation and abuse. The hosts discuss the implications of this policy for site owners and marketers, particularly as it relates to managing coupons and promotions. The episode also covers the new creativity tools Meta is launching for advertisers and the legal challenges facing Google.

In summary 

The Marketing O’Clock podcast remains a reference resource for digital marketing professionals. Every week, the team hosts an interview with experts in the field to discuss the latest trends. 

The discussions are both informative and entertaining, making the podcast accessible to beginners while also being valuable to experts. 

With regular listening, you will have the information you need to stay up to date and strengthen your digital marketing skills.