Podcast Search on Tap: SEO, Content and Digital Marketing !

SEO podcasts have become an essential resource for marketing professionals and entrepreneurs looking to improve their online presence. These online audio broadcasts offer a better vision of current events in digital marketing. 

To better understand this discipline, “Search on Tap: SEO, Content and Digital Marketing!” offers interesting debates on important themes. 

Description of the podcast 

“Search on Tap: SEO, Content and Digital Marketing!” is a podcast for obtaining information and following discussions on various aspects ofsearch engine optimization. It focuses on the experiences and stories of the hosts and their guests to deliver practical tips and strategies to improve listeners’ marketing efforts.

The program is appreciated for the choice of themes, but also the quality of the guests, who are often major personalities recognized in the digital marketing industry. The show is aimed at professionals in the field, but there are also resources available for beginners. 

Presentation of the facilitator

Frequent hosts of the podcast “Search on Tap: SEO, Content and Digital Marketing!” are Pat Reinhart, Ralph Durso and Stephan Bajaio.

Pat Reinhart is an experienced digital marketing professional. With extensive experience in search engine optimization and content creation, Pat brings valuable knowledge to the show. It gives practical tips and real-world examples to help listeners improve their digital marketing skills.

Ralph Durso is also known for his expertise in digital marketing and search engine optimization. 

Stephan Bajaio, the third host of the “Search on Tap” podcast, is an expert in digital marketing, specifically search engine optimization and content creation. 

Frequency and format 

New episodes of the podcast “Search on Tap: SEO, Content and Digital Marketing!” are published regularly, although the exact schedule is not specified. As for length, episodes are generally half an hour long. But depending on the complexity of the subject or the number of guests, some podcast issues can last up to an hour of debate. 

The podcast “Search on Tap: SEO, Content and Digital Marketing!” is available on several audio streaming platforms, including Listen Notes, Pod news, Play Anghami, Player Fm and Luminary Podcasts. 

You can subscribe to the podcast to be automatically notified when new episodes are published. 

What are the themes covered? 

The podcast “Search on Tap: SEO, Content and Digital Marketing!” covers several themes related to SEO, content marketing and digital marketing. 

Voice search and machine learning 

Voice search is a growing trend, with 20% of searches occurring on Google, a change driven by convenience.

Indeed, people are finding it easier to use voice assistants to quickly find answers. For SEO, this means focusing optimization strategies on long-tail searches and providing concise answers that can be easily summarized by AI and voice assistants.

Some episodes of the podcast also deal with AMP. In SEO, Accelerated Mobile Pages (AMP) are an open-source HTML framework designed to improve page loading speed and user experience on mobile devices.

For SEO, AMP is essential to speed up the loading speed of your pages. AMP best practices are generally creating SEO-friendly URLs, canonicalizing AMP pages, and implementing AMP in the subdomain or subdirectory. 

SEO e-commerce

For e-commerce sites with millions of product references (SKUs), SEO strategies must evolve to provide users with quick and accurate responses. This involves optimizing product pages, providing easily accessible information. 

The use of artificial intelligence tools can also be beneficial. They help generate a large amount of quality content, while significantly improving the overall SEO performance of the site. 

By combining an optimized technical structure, a relevant product sheet and accurate local data, e-commerce sites can achieve top rankings on the most lucrative queries. And this, even if they have millions of pages to optimize.

Some recent episodes 

On Apple Podcasts, here are some episodes of the podcast “Search on Tap: SEO, Content and Digital Marketing!” which have been published: 

« Science, Search, & The Importance of Mentorship w/ Upasna Gautam – SoT – Ep 26 » 

In this episode, Upasna Gautam, Product Leader at CNN and Board Chair of the News Product Alliance, shares her experience on the importance of mentorship in research and technology. She discusses important qualities of an effective mentor, strategies for finding a suitable mentor, and ways to maintain a productive mentoring relationship.

In the episode, she also shares practical advice for students and young professionals looking to find a mentor who will help them achieve their goals.

« Millions of SKU’s ? No Problem! How To Navigate SEO On A Huge Site w/ Jeff Zbacnik – SoT – Ep 25 » 

In this episode, SEO expert Jeff Zbacnik shares his knowledge on how to manage and optimize SEO on an e-commerce site with millions of product references (SKUs). He discusses specific challenges related to the size of these sites and strategies to improve visibility and conversion.

It emphasizes the importance of content structure and organization, as well as the need to create search engine optimized user experiences. He also shares practical tips for businesses looking to improve their online presence and increase their visibility.

If you own an e-commerce site with millions of SKUs, this episode might be of great interest to you. 

« Episode 23: How to Start a Podcast – We Think Our 2018 Annual – SoT – Ep 23 »

In this edition of the podcast, today’s guests share with listeners their thoughts on how to start a podcast. They discuss the key steps to starting a podcast, including planning, content creation, equipment selection, recording, editing and publishing.

They explain the need to define a theme and format for the podcast, as well as creating a brand and visual identity. They also share practical tips on how to choose the right equipment, select recording and editing tools, and publish the podcast on popular platforms.

If you’re interested in a career as a podcaster, this episode is a true step-by-step guide to starting a podcast. 

In summary

“Search on Tap: SEO, Content and Digital Marketing!” is a podcast that offers a global view on the latest trends and strategies in the field of SEO and content marketing. The episodes are packed with practical information and valuable advice for marketers and entrepreneurs looking to improve their online presence.