Podcast Search with Candour 

Podcasts have become a powerful tool for digital marketing professionals. They provide a platform for sharing knowledge, experiences and strategies with a community of specialists. 

The “Search with Candour” podcast is a great example of how podcasts can help search engine optimization and digital marketing professionals. With debates on current key themes, this podcast allows you to stay up to date on the latest SEO trends. 

Description of your podcast

“Search with Candour” is an SEO podcast that provides listeners with the latest news, updates and key information on digital marketing, more specifically SEO. 

The podcast aims to keep search engine optimization professionals and enthusiasts informed at the start of each work week. Each episode is an opportunity to listen to rich discussions with SEO experts who speak on almost every important topic to know. 

Who is the host of the podcast? 

The host of the “Search with Candour” podcast is Jack Chambers-Ward, a marketing manager and partnership manager. 

Jack brings his expertise and passion for SEO to the show. Together with his guests, he develops relevant analyzes to help listeners better understand SEO concepts. 

His ability to ask thought-provoking questions and guide discussions makes “Search with Candour” a must-listen for anyone wanting to stay up to date on the latest SEO trends. 

An ability that is highly appreciated in the industry and thanks to which he is also asked to host other podcasts, notably Sequelisers. 

Release schedule and episode duration 

A new issue of the “Search with Candour” podcast is published every week. It’s a fairly regular and frequent schedule that allows listeners to follow SEO news, week after week. 

As for the duration, it can vary from one episode to another. Indeed, on the podcast, there are half-hour episodes, as well as others which last more than an hour of debate. 

On which platform(s) can you listen to the podcast? 

“Search with Candour” is available on various popular podcast platforms, making it easy for listeners to access and subscribe. 

Here are some platforms where you can follow this program: Spotify, Apple Podcasts, Listen Notes, Podcast 24 … You also have the possibility to subscribe so as not to miss any new publications. 

The podcast is also available on the official website of the Candour agency as well as in video format on its Youtube channel. 

What are the themes covered? 

The “Search with Candour” podcast covers a multitude of SEO and digital marketing topics, including:

SEO trends and search engine updatesquality content.

We also have the September 2023 update which comes with a powerful classifier to prioritize content that is really useful to users. These are all updates that highlight the importance of creating high-quality web pages in accordance with Google’s E-E-A-T criteria (experience, expertise, authority and reliability). 

SEO ecommerce

The SEO landscape continues to evolve, including numerous algorithmic changes from Google. For example, the last March 2024 update and several anti-spam policy updates aim to improve the relevance of response elements. The Google algorithm is becoming more and more “smart” with the ability to identify websites that contain poor 

Optimizing your e-commerce site for search engines is essential to generating sales and revenue. To achieve this, one of the challenges is to ensure that the product sheets are well structured with clear descriptions, high-quality images and relevant keywords. 

Also implement schema tagging to improve product visibility in search results. Use internal links to guide users through your site and improve navigation. 

Promote user-generated content through reviews and ratings to build trust and credibility. Finally, make sure your site is mobile-friendly and loads quickly to provide a smooth user experience. By following these best practices, you can improve the visibility of your e-commerce site, attract more traffic and increase conversions.

Some recent episodes 

Here are some summaries of the last three episodes of the “Search with Candour” podcast:

« Episode 1: Organic Channel Alignment for Growth and Content Ideas with Ray Saddiq »

Ray Saddiq joins Jack Chambers-Ward to discuss aligning organic search channels and organic social media to create truly effective content. They cover topics like the importance of channel alignment in modern marketing strategies, changing search behaviors, and how to tailor content for different channels. They also discuss how teams can communicate effectively for multi-channel marketing.

« Episode 2: Owned Asset Optimisation with Jonas Sickler »

In this episode, Jonas Sickler discusses OAO (Owned Asset Optimization) with Jack Chambers-Ward. They explain what this new marketing strategy is, how to optimize it and how it differs from traditional digital marketing. They also discuss the Paid Earned Shared Owned (PESO) model and how it relates to OAO.

« Episode 3: How to Turn Off AI Overviews with Mark Williams-Cook »

In this edition of the podcast, Jack Chambers-Ward and Mark Williams-Cook react to Google’s new release, AI Overviews. They provide examples of feedback and how to disable this AI feature. You will also learn how to use Google’s web filter to optimize search results.

In summary

The “Search with Candour” podcast is undoubtedly a valuable tool for search engine optimization and digital marketing professionals. 

Episodes are released frequently, providing listeners with reliable information on the latest trends and updates from the SEO world. 

The participants invited to this podcast are recognized experts in the world of digital marketing who debate the key topics of the moment.