The world of natural referencing is constantly evolving, which sometimes makes it difficult to stay informed on the latest trends. With search engine algorithms evolving daily, generating traffic to a website has become a major challenge for businesses.

Finding the time to learn about the latest SEO techniques is often very difficult. This is where podcasts are very practical.

In just a few clicks, they allow you to access valuable information. Among the options available, SEO.co stands out as a reliable source.

General description

The SEO.co podcast is a daily meeting dedicated specifically to natural referencing. It’s a real mine of information for mastering optimization techniques and helping a business reach the top positions on Google.

It covers a variety of topics relevant to digital marketing, with a particular focus on SEO strategies.

One of the strengths of the SEO.co podcast is that the presenter delivers little daily tips in each episode. This makes his show very useful for those looking for concise, to-the-point advice that can be applied in just a few minutes, even for beginners.

Presentation of the Facilitator

The main host of the podcast is Timothy Carter. He currently holds the position of Director of Revenue at SEO.co, where he coordinates all revenue-generating activities of the company.

He also oversees the SEO, marketing and customer success teams. With over 20 years of experience, Timothy Carter brings deep expertise and strategic perspective to his role as Chief Revenue.

His leadership and knowledge of the sector are among the assets for SEO.co to better position itself and maintain an edge over competitors. As host of the SEO.co podcast, he shares his know-how with listeners to improve their online visibility.

Frequency and Format

New episodes of Timothy Carter’s SEO.co podcast are published daily, keeping listeners up to date with the latest digital marketing news and SEO trends.

The length of SEO.co podcast episodes generally varies around 7 to 8 minutes. These are short, easily digestible sessions that can be listened to anywhere, at home or at work or even on the go.

As for the content of the episodes, they generally focus on concrete advice and actionable strategies. In each episode, the host addresses a particular subject on which he shares very detailed information and immediately applicable tips. This simplistic and concise approach makes the podcast very useful for everyone, novice and expert alike.

Accessibility and Subscription

To follow the episodes of the SEO.co podcast, you should not encounter any difficulties since they are hosted on most popular audio streaming platforms. You can listen and subscribe to this podcast at Spotify, new content is regularly published. Issues of the podcast are also available at Shows Acast, Deezer And Podchaser.

What are the themes covered?

On SEO.co, here are the main topics covered:

Natural referencing

As explained above, the podcast mainly focuses on SEO. Through short sessions of around ten minutes, the facilitator explains the essential strategies and techniques to succeed in being ranked in the first results of search engines.

With more than 400 pieces of content to his credit, Timothy Carter explores all the different aspects of SEO: keyword research, on-page optimization, link building, competitive analysis, technical SEO, etc.

The podcast is a real mine of information for understanding even the most complex SEO concepts.

SEO et CMS eCommerce

The podcast also discusses in detail the interaction between SEO and CMS dedicated to eCommerce. This topic is crucial for online businesses looking to optimize their presence on the web.

Timothy explains how different eCommerce CMS platforms, such as Shopify, Magento, and WooCommerce, can be effectively used to improve SEO. It presents best practices for structuring an e-commerce site in a way that promotes both a better user experience and good visibility on search engines.

If you have an online store, you can expect to have a better understanding of how certain CMS features can influence your ranking on Google. You will also find advice onoptimization of product sheets.

Campagnes de backlinks

Another important theme covered in the podcast is the management of campagnes de backlinks. This section of the podcast focuses on strategies for acquiring quality inbound links, one of the decisive elements in improving a website’s ranking on search engines.

Timothy Carter shares techniques and tips on how to identify and target relevant sites for backlinks, negotiating link placements, as well as best practices for creating content that naturally attracts those valuable links.

Auditors will also learn to avoid the pitfalls of link building techniques which are penalized by Google. This is important so that SEO efforts remain ethical and effective in the long term.

Some recent episodes

Recently, here is some content that has been published on the different podcast platforms:

« How To Build Links for eCommerce Websites »

In this episode, the presenter reveals effective link building strategies specifically for e-commerce sites. He takes the opportunity to explain in detail the nuances that differentiate classic SEO from ecommerce SEO.

For example, it highlights the differences between creating links to product sheets and blog articles. It also continues with variations in linkbuilding strategies depending on the e-Commerce content management systems used. It is true that the techniques recommended for SEO for a Shopify site are not necessarily the same for a BigCommerce or WooCommerce site.

Finally, it explores techniques for creating links to Amazon pages and stores, an interesting topic for those looking to improve their presence on this platform.

« How to Perform a Backlink Profile Analysis »

This session focuses on the importance and methods of analyzing backlink profiles for websites. The author explains why it is crucial to regularly carry out a backlink profile analysis, highlighting the benefits, particularly in terms of improving SEO.

During the episode, you will discover the ideal frequency to analyze your backlinks as well as the tools necessary to carry out this task. The host also shares practical tips on how to take actionable steps after conducting a backlink profile analysis. Finally, he explains how to use the results of this analysis to strategically build links in the future.

In summary

Timothy Carter’s SEO.co podcast is undoubtedly an invaluable resource for anyone looking to expand their knowledge of SEO and digital marketing. Thanks to the quality of its content, this podcast offers reliable advice and concrete, directly applicable strategies.

Hosted by a digital marketing expert with over 20 years of experience, each episode is designed to be both informative and easily digestible, making learning SEO accessible to everyone.