Natural referencing (SEO) is a constantly evolving field where you must constantly stay informed of the latest trends and best practices to remain competitive.

Through rich interviews with distinguished guests, the Seoscopie podcast is a mine of information to deepen your knowledge of SEO.

General description

Seoscopie is a French podcast intended mainly for an advanced audience in the field of natural reference. Hosted by Thomas LEONETTI, the show features experts in the field to discuss relevant and current topics related to SEO.

The podcast is especially appreciated by listeners for the quality of the guests, who are generally French SEO experts. This is an opportunity to concretely discover the strategies that work in the SEO environment in France. The only problem is that the topics developed in the podcast can sometimes be difficult to understand for a beginner.

Presentation of the Facilitator

The host of the Seoscopie podcast is Thomas LEONETTI, an expert known in the world of SEO and digital marketing in general. For several years he has hosted his podcast which is widely followed by professionals in the sector. With his guests, Thomas discusses the latest trends and best practices in SEO.

Their ability to ask the right questions invites them to share their know-how and useful advice to help businesses improve their online visibility.

In addition to his role as host, Thomas LEONETTI also acts as a speaker at events dedicated to digital marketing. He is also the author of several reference works on natural referencing.

Frequency and format

The frequency of publication of Seoscopie episodes varies greatly. The podcast does not present a large number of episodes, but this irregular frequency is justified by the quality of the guests and the depth of the debates.

It highlights important figures in SEO in France, making each episode an opportunity to learn from their journey and their expertise.

Podcast episodes average about 30 minutes long. Some sessions may be slightly shorter or longer.

Broadcast platforms

The Seoscopie podcast is available on most popular platforms, including Spotify, Buzzsprout, Apple Podcast, Deezer And Podtail. You can also find the podcast in video format on YouTube.

What are the themes covered?

On Seoscopie, here are the main themes that are covered:

SEO Technique

Technical SEO remains an essential aspect of any effective SEO strategy. This involves optimizing the technical factors of a website in order to improve its visibility and positioning in search results. This typically includes things like navigation structure, loading speed, site security, mobile responsiveness, and code quality.

SEO on-page

On-page is another essential aspect of SEO. It brings together all the actions to be carried out directly on the pages of the site in order to improve their relevance and visibility in search results.

One of the most recommended on-page techniques is the optimization of texts, meta tags, images and navigation structure.

Content Marketing

The content marketing has today become an essential strategy for any company that wants to stand out in a competitive digital environment.

Indeed, the creation and distribution of quality content makes it possible to attract, engage and retain a target audience. This results in better online visibility, increased traffic and the development of a relationship of trust with customers.

In addition, quality content optimized for natural search engine optimization (SEO) helps improve positioning in search results.

SEO off-page

Unlike on-page SEO, off-page concerns all actions carried out outside the website to improve its visibility and authority. Overall, the work to be done is to succeed in building quality links.

This helps search engines evaluate the reliability and relevance of the site, which results in better positioning in search results. Without a solid off-page SEO strategy, it is difficult to stand out from the competition on the SERPs and attract qualified traffic.

Some recent episodes

Here is an idea of ​​the latest topics covered on the podcast:

« SEO Guide Episode 30 – The SEO on WordPress »

In this episode, Alexandre Favrot, the host, discusses the specific aspects to optimize to improve the natural referencing of a WordPress site. To do this, he explains technical concepts such as choosing an SEO-friendly theme, the HTTPS protocol, the use of SEO plugins, the Google Search Console connection and robots.txt.

« Guide SEO Episode 29 – Optimisation de Google My Business »

Episode 29 of the podcast is dedicated to GMB optimization. You will discover strategies to improve the visibility and positioning of a local establishment on Google My Business and on Google Maps. This is a session that can be very useful for businesses that want to make themselves better known in a specific region.

« SEO Guide Episode 27 – Redesign and SEO »

Redesigning a site falls within the domain of programming, but it can have a significant impact on SEO. In this episode, Alexandre explains how redesigning a website can be an opportunity to improve its ranking on Google.

The presenter also explains the risks in case the redesign is not well planned. If you have a website that needs a facelift, in this podcast you will discover good practices, but also mistakes to avoid.

In summary

The podcast “SEO Guide – The SEO Podcast” is one of the reliable resources for all natural referencing enthusiasts. Designed by Alexandre Favrot, SEO consultant, this podcast is an informative meeting to learn good SEO practices. It is recommended for both beginners and digital marketing professionals.