FORMASEO is an online training platform dedicated to SEO. It offers a range of training courses led by recognized experts in the field. These training courses aim to learn about topics such as the fundamentals of SEO,the algorithm search engines, e-commerce SEO, and much more.

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If you are interested in SEO, it is likely that you have heard of FORMASEO, a distance learning platform dedicated to SEO.

Many professionals in the field consider it a must-have resource for anyone wanting to master the art of SEO.

But what makes FORMASEO so valuable and popular that it is considered a reference in the world of SEO?

In this article, we will dissect FORMASEO in great detail, explore its main training offers and the means of financing the training available on the site.

Presentation of FORMASEO

FORMASEO is an online resource that offers remote SEO training.

These training courses are developed with the aim of making learning the basics of natural referencing (SEO) and how search engines work more accessible.

FORMASEO offers a variety of training courses that cover different aspects of SEO:

• THEfundamentals of SEO ;
• Lalgorithm search engines;
• TheSEO for eCommerce ;
• Etc

Each training session is led by renowned trainers and designed to match your goals and your knowledge of the web, marketing and organic citations.

Training program concerned by SEO Training

FORMASEO covers a variety of topics related to SEO through its different training courses. Here are some of the main topics covered:

1. SEO Fundamentals Program

This training of more than 12 hours focuses on the basics of SEO. It is suitable for anyone wishing to familiarize themselves with the principles of SEO and search engines.

During this training, you will learn how to implement an SEO strategy on your site to improve your visibility. You will be accompanied through a series of 102 videos, covering different topics related to SEO.

2. Programme Algorithmia search engines

With a total duration of 14 hours 59 minutes and 53 seconds, the Search Engine Algorithms training aims to explain how search engines work.

Topics covered include:

• The historical context of search engines;
• The general principle of search engines;
• The crawler and its impact on SEO;
• Le learning-to-rank ;
• Semantics;
• Popularity measurement algorithms;
• And search engine filters.

3. Programme Crawl et Indexation

`This program lasts 6 hours and focuses on the crawling and indexing stages of a website by search engines.

The topics covered are as follows:

• General notions and definitions;
• Crawl a site using a dedicated tool;
• Analysis of logs using a dedicated tool;
• And indexing by search engines.

4. SEO Writing Program

The SEO Writing program aims to teach you how to improve your writing for Internet users while taking into account search engines and user intent.

This 9-hour training course, made up of 45 videos, will guide you in developing a writing methodology as part of an SEO strategy, through a series of videos covering different aspects of SEO writing.

5. Programme E-commerce SEO

The E-commerce SEO program is specially developed to provide you with all the information necessary to optimize the SEO visibility of your online store.

Over a period of 12 hours divided into 88 videos, you will discover techniques and strategies to improve your online store.

6. Programme SEO Local

This 10-hour training will allow you to understand the basics of local SEO. This ranges from perfecting the management of your Google Profile Business account to improving the visibility of your website in the SERPs and the local pack.

7. Programme Google Analytics 4 & SEO

The Google Analytics 4 & SEO program aims to introduce you to the world of Google Analytics and its application in SEO.

8. Google EMS Program

This 2-hour training prepares you for the arrival of Google’s SGE. She covers topics such as advanced interactions with Large Language Models, the arrival of chatbots in search engines, and how Bard & Sidney works.

9. Programme Google Discover

This training is the first to offer a complete and practical approach, with specialized speakers, to sustainably improve your performance on Google Discover.

During this 11-hour training course, made up of 32 videos, you will gain an in-depth understanding of how Google Discover works.

Experts in the field will guide you, sharing their knowledge and experience to help you master Google Discover.

10. ChatGPT & Web Writing Program

This training lasting 1 hour 25 minutes and 42 seconds allows you to exploit AI to achieve your editorial objectives.

It covers various topics, including:

• Exploiting the advantages and disadvantages of AI;
• Product sheets and online commerce;
• The presentation of alternatives to ChatGPT: Claude 2 and Mistral;
• Creating an SEO plan with the help of Webpilot;
• The use of Json for better structuring of your content;
• And add-ons.

Financing of training

To finance your FORMASEO online referencing training, you may benefit from support from third-party organizations such as:

• The Personal Training Account (CPF) accessible to employees, self-employed people and job seekers;
• Individual Training Assistance (AIF) from Pôle Emploi intended specifically for job seekers;
• For employees, the alternative of financing by an Approved Joint Collector Organization (OPCO);
• And Financing by a FAF, for self-employed people, self-employed people, craftsmen or self-employed managers.

In summary

FORMASEO is an online training platform that offers a variety of training in the field of SEO.

It offers training on topics such as the fundamentals of SEO,the algorithm search engines, e-commerce SEO, and many others.

Each program is taught by SEO specialists who will help you understand how search engines work, optimize your site for SEO, and develop an effective SEO strategy.

If you want to deepen your knowledge of SEO, do not hesitate to visit this article to masterthe different strategies that will allow you to position yourself correctly in their results.