Search Engine Journal is a YouTube channel dedicated to digital marketing. She offers expert advice on SEO, PPC, YouTube marketing, AI, and more. It allows you to stay up to date with the latest trends and strategies in digital marketing.

Description de Search Engine Journal

Today, marketing strategies evolve at a rapid pace and it becomes imperative to acquire up-to-date and specialized knowledge.

The Search Engine Journal YouTube channel, led by Amanda Zantal-Wiener, presents itself as a reference for meeting this challenge. With an audience of over 19.3K subscribers and a catalog of 901 videos, it offers an in-depth exploration of various topics related to online marketing.

In this article, we will explore Search Engine Journal in detail, to find out how it can contribute to enrich the knowledge and skills of digital marketing professionals.

Overview of the Search Engine Journal YouTube channel

The Youtube channelSearch Engine Journal, hosted by Amanda Zantal-Wiener, editor-in-chief of SEJ, has more than 19.3K subscribers and offers 901 videos.

It’s a treasure trove of information for new and experienced marketers alike, offering the latest news, educational content and in-depth discussions with industry experts.

Amanda Zantal-Wiener, as host, stands out for her in-depth interviews covering various digital marketing topics.

The channel explores a wide range of content, from the secrets of a viral content creator to co-branding strategy. For example, a recent episode highlighted Brian Kearney, a content creator who amassed over 100k followers on Instagram in one year. He shares his success and highlights three essential points:

• Discoverability;
• The authenticity of co-branding;
• And how a unique journey can enrich the content.

The diversity of its content makes it a reference for staying up to date with the latest trends and strategies in digital marketing.

This is a unique opportunity to learn from the best in the industry, stay informed and be part of a vibrant community.

Themes covered by the Search Engine Journal YouTube channel

The Search Engine Journal YouTube channel covers a variety of digital marketing topics. 

Search Engine Optimization (SEO)

The Search Engine Journal YouTube channel offers a wealth of information for mastering search engine optimization (SEO).

It offers discussions on recent trends in SEO as well as concrete advice. For example, a detailed guide explains how to optimize videos for higher rankings on YouTube, covering basic to advanced tips.

The channel also offers advice on creating and optimizing a YouTube channel, from setting goals to monetization strategy. A recent update shared by the channel is particularly relevant to YouTube SEO practitioners.

It says YouTube now automatically uses generated chapters as a source of metadata in search. It is a development that considerably influences the ranking of videos.

Paid advertising (PPC)

The Search Engine Journal YouTube channel is an essential resource for those who want to master paid advertising (PPC).

It offers a diversity of content. She covers PPC, with discussions on new Google Ads features and tips for optimizing ad campaigns.

A recent case is the episode called “PPC Strategies For 2024: Insights From Over 16,000 Businesses”.

It offers tips for maximizing the effectiveness of your advertising budget and provides important information on:

• Current PPC trends;
• Best practices for creation;
• And the optimization of advertising campaigns;

Additionally, the channel offers practical tips on creating and optimizing your own advertising campaigns on Google Ads.

These recommendations cover a variety of topics, from keyword research to creating impactful ads, as well as optimizing bids to maximize ROI.

Marketing on YouTube

The Search Engine Journal YouTube channel is an important resource for mastering YouTube marketing. She offers a variety of tips regarding optimizing videos for better rankings.

The channel details YouTube ranking factors, from beginner to advanced, and highlights the importance of actively targeting people who are searching for your videos.

The channel also offers practical tips for creating and optimizing a YouTube channel, from setting goals to monetization.

Recently, an update highlighted that YouTube now automatically uses generated chapters for search. This is important data for YouTube marketers and can influence video rankings.

Artificial Intelligence (AI)

The Search Engine Journal YouTube channel explores the role of AI in depth, focusing on its impact in digital marketing.

In a recent episode titled “Google Sets The Record Straight: AI Content In Search Results,” the channel offers some very important insights into Google’s handling of AI-generated content in search results. It thus highlights the policies and measures taken to identify and control this type of content.

The channel also offers practical advice on using AI to strengthen marketing strategies. For example, she points out that YouTube now automatically uses generated chapters for search, a significant update with a potential impact on video rankings.

Other topics from the Search Engine Journal YouTube channel

In addition to the topics mentioned above, the Search Engine Journal YouTube channel also covers other important categories in the digital marketing space.

Content and social media marketing

She offers tips on how to create content that attracts and engages users such as:

• Discussions on the latest trends in content and social media marketing;
• Tips on how to create content that meets the needs of your target audience;
• Tips on how to create and optimize your social media profiles;
• And discussions on best practices for creating and optimizing your content as well as engaging and growing on social media.

Marketing by e-mail

The channel offers advice on how to create effective email marketing campaigns. It’s about :

• Discussions on best practices for creating and optimizing your emails;
• Tips on how to segment your email list for better engagement;
• And discussions on the latest trends and techniques in email marketing.

Data analysis

YouTube Search Engine Journal provides recommendations on using data analytics to strengthen your marketing strategies. It provides in particular:

• Discussions on the most effective data analysis tools;
• Advice on how to interpret and use data to make informed decisions;
• And discussions on the latest trends and techniques in data analysis.

In summary

In summary, the Search Engine Journal YouTube channel, run by Amanda Zantal-Wiener, is a must-have resource for marketers, both new and experienced.

With more than 19.3K subscribers and 901 videos, she covers various topics such as:

• search engine optimization,
• paid advertising,
• marketing on YouTube,
• artificial intelligence,
• content marketing,
• email marketing
• and data analysis.

This channel offers in-depth discussions, practical advice and interviews with experts, making it a valuable source for staying up to date with the latest digital marketing trends.

Search Engine Journal creates a vibrant community where marketing professionals can learn, exchange ideas, and stay competitive in the ever-changing world of online marketing.